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THAILAND’s
ONLINE & ECOMMERCE MARKET
@Founders Week Asia – Monday June 9, 2014 - Singapore
@eMinhBui
‱ Founder/Blogger @EcomEye.com – Southeast Asia
eCommerce (based in Bangkok)
‱ Ex-Regional/Local Marketing Director/Head of
eCommerce Division @ several firms
‱ Southeast Asia guest Columnist: Tnooz, e27,
WebinTravel, 

THE ROLE OF THAILAND IN ASEAN
WHY
THAILAND?
Biggest Ready Online Market
in SEA
Mobile Addicted
Users
Asia’s Tourism
Hub
World’s top Social
Media city
Low Living Cost
Shopping/Fashion
Lovers
Largest Expat
Community
THAI STARTUP ECOSYSTEM
Startups
Ecosystem
Talents
Co-working
spaces
Incubators
Angel
Investors
VCsLiving cost
Payment
infrastructure
Successful
companies
Advisors
GENERALMARKET OVERVIEW
Internet users: 26.2M
(37.7%)
GDP (Nominal):
$391B, per capital:
$5.727
69.52M people
ONLINE MARKET OVERVIEW
eCommerce in Thailand
Source: WhatsNews.asia - 2012
mobile-Commerce in Thailand
Source: Our Mobile Planet - Google
Mobile PaymentMobile commerce activities
SUCCESSFUL STORIES
Agoda
Ensogo
Tarad
AdMax
Ookbee
‱Sold to LivingSocial,
seven numbers
‱Aqquired by Komli
Media
‱ aqquired by Priceline
‱ Rakuten bought 67%
for $3.35M
‱Valuation of $60M
(rumoured)
Overview & Statistics
‱ Thailand ICT overview 2013
‱ Thailand online market 2012
‱ Investment perspectives in Thailand
Tech portals
‱ E27/TechinAsia Thailand section – Leading Asia tech news portals
‱ Thumbsup – Top Thai startup website (mainly in Thai with Eng section)
‱ EcomEye – Southeast Asia eCommerce from Insiders’ views
‱ Bangkokstartup – Thai Startup Review
‱ Quora Thailand Startups – answers from locals & expats in Thailand
Events - Meetup
‱ Hubba/Launchpad co-working spaces’ events
‱ Bangkok Entrepreneurs – monthly events
‱ Bangkok Hospitality & Tourism Network
Thailand News
‱ BangkokPost/TheNation – The two most popular English newspapers in Thailand
‱ ThaiVisa – the most popular forum about Thailand by foreigners
‱ Coconut Bangkok – Lifestyle and events news
‱ RichchardBarrow – A well-known blog of a British guy about Thailand
DIGITAL GUIDE TO THAILAND
EcomEye.com
Southeast Asia eCommerce from Insiders’ views!
Twitter/Linkedin @ eMinhBui - mb@ecomeye.com
Success
Manpower
Inovation
Low cost
Exit

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Founders week asia thailand online ecommerce startup scene

  • 1. THAILAND’s ONLINE & ECOMMERCE MARKET @Founders Week Asia – Monday June 9, 2014 - Singapore @eMinhBui ‱ Founder/Blogger @EcomEye.com – Southeast Asia eCommerce (based in Bangkok) ‱ Ex-Regional/Local Marketing Director/Head of eCommerce Division @ several firms ‱ Southeast Asia guest Columnist: Tnooz, e27, WebinTravel, 

  • 2. THE ROLE OF THAILAND IN ASEAN WHY THAILAND? Biggest Ready Online Market in SEA Mobile Addicted Users Asia’s Tourism Hub World’s top Social Media city Low Living Cost Shopping/Fashion Lovers Largest Expat Community
  • 4. GENERALMARKET OVERVIEW Internet users: 26.2M (37.7%) GDP (Nominal): $391B, per capital: $5.727 69.52M people
  • 6. eCommerce in Thailand Source: WhatsNews.asia - 2012
  • 7. mobile-Commerce in Thailand Source: Our Mobile Planet - Google Mobile PaymentMobile commerce activities
  • 8. SUCCESSFUL STORIES Agoda Ensogo Tarad AdMax Ookbee ‱Sold to LivingSocial, seven numbers ‱Aqquired by Komli Media ‱ aqquired by Priceline ‱ Rakuten bought 67% for $3.35M ‱Valuation of $60M (rumoured)
  • 9. Overview & Statistics ‱ Thailand ICT overview 2013 ‱ Thailand online market 2012 ‱ Investment perspectives in Thailand Tech portals ‱ E27/TechinAsia Thailand section – Leading Asia tech news portals ‱ Thumbsup – Top Thai startup website (mainly in Thai with Eng section) ‱ EcomEye – Southeast Asia eCommerce from Insiders’ views ‱ Bangkokstartup – Thai Startup Review ‱ Quora Thailand Startups – answers from locals & expats in Thailand Events - Meetup ‱ Hubba/Launchpad co-working spaces’ events ‱ Bangkok Entrepreneurs – monthly events ‱ Bangkok Hospitality & Tourism Network Thailand News ‱ BangkokPost/TheNation – The two most popular English newspapers in Thailand ‱ ThaiVisa – the most popular forum about Thailand by foreigners ‱ Coconut Bangkok – Lifestyle and events news ‱ RichchardBarrow – A well-known blog of a British guy about Thailand DIGITAL GUIDE TO THAILAND
  • 10. EcomEye.com Southeast Asia eCommerce from Insiders’ views! Twitter/Linkedin @ eMinhBui - mb@ecomeye.com Success Manpower Inovation Low cost Exit