02_Brand Consultancy_Luxury Strategy Case Studies Muji 12 Nov Emily
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Luxury Strategy Case Studies Muji 12 Nov Emily
![MUJI 無印良品 Table of Contents ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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02_Brand Consultancy_Luxury Strategy Case Studies Muji 12 Nov Emily
- 1. 無印良品 MujirushiRyohin MUJI No Brand Quality Goods
- 3. 4P
- 4. Product – The Strategy
- 5. Price – Price Architecture, SKU
- 6. Distribution – Store information, Chapel, Internet
- 7. Communication – Creation of Dream ,Quality & Product come before the brand
- 9. MUJI vs Louis XIV Functionality, Minimalistic Decorative , Excessive
- 10. MUJI 無印良品 Distribution: MUJI in the World Store Locations and no.
- 11. MUJI 無印良品 Distribution: Chapel - MUJI House MUJI Flagship & Model Houses: Yurakucho
- 12. Distribution: Chapel – MUJI USA, Time Square