Targeted Military Marketing Catalog for National Guard Recruiting. College Guides, STEM Curriculum, SMART Events, Marketing Kits and Storefronts

1. 1www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
www.AmericanInteractiveMarketing.net
Turn-Key Recruiting & Retention
Products for the National Guard
2016 Catalog

2. 2 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 3www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
Unique
Marketing
Products
• College Guide
• STEM Curriculum
• Marketing Kits
• Storefront Revamp
Campaign
Management
Our solutions are turn-
key including campaign
management. This is
necessary to make sure
your marketing efforts
deliver results.
ROI Lead
Tracking
We track response and
deliver reporting on all of
our products and services.
What We Do
The AiM advantage is our in-house marketing, design and production staff that is
experienced in delivering all marketing elements supporting the Army and Air National
Guard on a national, state and local basis. We are a proven provider for: lead generation
activities, increasing public awareness, managing lead databases and forwarding to
recruiters, and developing short and long-term strategic plans that incorporate National
Guard recruiting and retention initiatives.
2 A M E R I C A N I N T E R A C T I V E M A R K E T I N G
• Marketing Plan Development
• Media Campaign Development
• Project Planning & Management
• Media Placement Services
• Content Marketing
• Print Production & Fulfillment
• Organizational & Market Research
• Strategic Marketing Analysis
• Integrated Marketing Communications
• Lead Generation & Filtering Systems
• Event Marketing & Production
• Public Relations
• Targeted Marketing Services
• Local Event Marketing Assets
AIM
We are a small, boutique marketing firm with a targeted military-centric focus. With
over ten years’ experience, each of the AiM staff members has a proven, successful
track record managing extensive long-term marketing projects.
Core Competencies

3. 4 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 5www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
Our Products
Our products are designed to support your localized grassroots marketing while fulfilling both
your national and state mission, Our commitment is to ensure your campaign objectives are
met, and your results are tracked since your budget is contingent on tracking your Return-on-
Investment (ROI).
MARKETING KITS
Custom Signage Graphics
Print Collateral
Project Management Design
& Production
CITIZEN EARTHWATCH
Custom Signage Graphics
Print Collateral
Project Management Design
& Production
STOREFRONT KITS
Displays,
Graphic Elements,
Project Management,
ROI Reporting
SMART EVENTS
Displays,
Graphic Elements,
Project Management,
ROI Reporting
COLLEGE GUIDE
Lead Generation tool,
College-bound Entry Vehicle,
Awareness Builder,
COI Influencer
STOREFRONT RELAUNCH
Boost Enlistments
Increase Foot Traffic,
Awareness Builder
Refresh Storefronts

4. 6 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 7www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
CAMPAIGN PRICING:
Digital Impressions: 60,000
SMART Mail Impressions: 7,000
COI or High Influencer Impressions: 4,000
TOTAL IMPRESSIONS: 71,000
PRICE PER IMPRESSION: starting at $0.12
CAMPAIGN PACKAGE: starting at $8,520
SMART Events
SMART is Specific, Measurable, Achievable, Realistic and Timely
marketing objectives. Smart Events is an all-inclusive marketing
strategy that increases your community awareness and provides
measurable ROI by intelligently promoting your next recruiting
event. SMART Events is the engine that allows all of the AIM
products to be used collaboratively to form a comprehensive
recruiting strategy.
What’s Included?
Plan a recruiting event. Promote the
event. Track the ROI. All done for you with
SMART Events.
How does it work?
1. Data & Advertising
We combine targeted
demographic data with digital
ads and smart mail to drive leads
to your custom event landing
page where they can RSVP or
request more information.
Digital
Advertising
Demographic
Date
Print
Design
Campaign
Landing Page
Response
Tracking
Campaign
Management
2a. Utilize our turn-key event themes 2b. We can handle all of the on-site
signage & print marketing
for your event.
See pages 8-11
3. ROI Reporting
We track results through your
custom event landing page.
Your landing page will track
engagement through site visits,
RSVP requests and information
requests.
Store Front
Re-Launch
(See page 11)
Paying for
College
(See seperate
sell sheet)
STEM Careers
(See seperate
sell sheet)
2. Event
SMART Events promotes your
existing event or we will help you
plan a new event using one of
our themes (below).

5. 8 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 9www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
Marketing Kits
You can rely on our state-of-the-art digital printing, award-
winning sheet fed offset printing for magazines, brochures, and
catalogs. You can count on us for our expert project management
capabilities for resolute color, quality and execution. We hit our
deadlines because we know your media plan demands it, and
we emphasize perfection in every brand element, across the full
spectrum of signage and display media.
Career Kits
Large Event Displays both Indoor and
Outdoor, Tabletop Displays, Table Runners,
Ex-Up Banners, Brochure Displays with
Traveling Case & More
Event Marketing Kit
Custom Banners, Agendas or Programs,
Directional & Breadcrumb Signage,
Credentials, Supporting Print Resources
& More
Pricing
$2,640
Pricing Starting at
$4,800

6. 10 A M E R I C A N I N T E R A C T I V E M A R K E T I N G 11www.AmericanInteractiveMarketing.net | 205 776 8684 | emilycarter@AmericanInteractiveMarketing.net
Refreshment Graphics
Campaign
2D Vestibule Logos, A-Frame Signage,
Floor Graphics, Wall Graphics,
Vinyl Contour-Cut Letters, Canvas
Outdoor Media Campaign
Window Perforated Graphics, A-Frame
Graphics, Branded Entryway Mats, Iron Yard
Signage, Design, Shipping & Install Included
Pricing Starting at
$7,600
Pricing Ranging From
$2,200 - $6,500
Storefront Kits
Enhancing the Total Customer Experience Effectively
Let AiM develop a program you you and your storefronts for any budget! It is one of the
things we do best, using our state-of-the-art production, intuitive design, and expert
project management and fulfillment capabilities.
We can print and install the window graphics, create the murals and wrap the walls, lay
out the floor graphics and install the other elements that trick out your space. But the real
thrill is in duplicating it-exactly, down to the last POP display-and rolling it out consistently
through all your storefronts.
*Alternative pricing for kit components available upon request
All print and production Made in the USA!
Pricing Starting at
$16,500
Multi-Level
Marketing Displays
Window Perforated Graphics,
Branded Furniture Displays,
Lightbox with Carrying Case,
Wall Signage, Graphic Signage,
Branded Wall and Seating Area.
Includes Installation

7. 12 A M E R I C A N I N T E R A C T I V E M A R K E T I N G
www.AmericanInteractiveMarketing.Net
Contact:
Emily M. Carter, Marketing Director, VP of
Government Sales
205.776.8684 direct • 205.223.6132 cell
emilycarter@americaninteractivemarketing.net