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- 1. GOOGLE CASE STUDY The ultimate search experience. Presented by: Reach Marke*ng
- 2. OVERVIEW Case summary Analysis • 4P’s • SWOT • Competitive Solution • Google Innovate • Android + Snappy • SoundCloud + Snappy Conclusion
- 4. 4P’S PRODUCT • Web-based products (search) • Operating systems (Cloud, Android) • Mobile applications • Hardware (Cars, Nexus phones, Chromebook) PRICE • Ad Words à $0.05 - $50.00/ day • Services and applications are free for users • Average hardware prices • Android: $276 • Chromebook: $150-550 • Google Glass: $1,500 PLACE • Online • 70+ offices • 40+ nations PROMOTION • Video • Social social media • Print • Word of mouth
- 5. SWOT Strength Weakness • Accessible and universal products and services • Large market share (~70%) and brand image • Heavy traffic • Strong financial position attracts investors • Skilled engineers • Innovative culture • Lack of income diversification (e.g. 97% of revenues from ads) • Unprofitable products and investments • Leadership & management • High turnover rate of executives • “Bench program” for executives • Need for defined roles
- 6. SWOT Opportunities Threats • Acquisitions and partnerships to • New innovative projects and ideas • Technological trends (mobile usage, robotics) • Expansion to international markets (ex. India) • Increase in disposable income for paid products • Highly competitive market (other technology companies/startups and advertising platforms) • Government and legal issues • Antitrust in Europe; Yelp charging Google for bias • Lawsuits over privacy and intellectual property • Decline in disposable income for paid products
- 7. COMPETITIVE ANALYSIS Market Share Price Battery Life Camera Google Android 78% $254 14.4 hr 16MP Apple iOS 18% $687 17.5 hr 8MP Mobile Industry
- 8. COMPETITIVE ANALYSIS Traffic Rates Music Uploads Paid Music Google Play Music Android has more than 1 billion but won’t disclose Google Play traffic 30 million ü Soundcloud 76.4 million active users 600 thousand Free* Pandora 79.2 million active users 2 million Free* Spotify 60 million active users 30 million Free* Music Industry
- 9. FINANCIAL ANALYSIS 2014 2013 2012 2011 Total Liabilities 26,633,000 23,611,000 22,083,000 14,429,000 Total Assets 131,133,000 110,920,000 93,798,000 72,574,000 % Assets financed by loans 20.3% 21.3% 23.5% 19.9% 2014 2013 2012 2011 Total Equity 104,500,000 87,309,000 71,715,000 58,145,000 Total Assets 131,133,000 110,920,000 93,798,000 72,574,000 % Assets financed by equity 79.7% 78.7% 76.5% 80.1%
- 10. SOLUTION OVERVIEW Google Innovate Android + Snappy Sound Android + Snappy Google Innovate SoundCloud +Snappy
- 11. Google Innovate
- 12. Business concept pitch competition Google Science Fair IBM Global Entrepreneur IBM Programming Contest
- 13. Registration period • Start-up companies apply online to be considered for the comprehensive screening process Screen check • All information strictly reviewed • Interviews with team (pass or fail) • Legal group will review patent on related concepts • Passing this process grants participation on Pitch Day Pitch Day • Live presentation recorded • Winning ideas will be published on Youtube GOOGLE INNOVATE C o n f e r e n c e E x p e r i e n c e
- 14. • 30% stake in winning company Google Investment • Google Incubator Project Manager • Google resources (e.g. engineering, marketing, design) • Google branding Access to Google Incubator • Does not round up in evaluation period • Breech of contract terms Contingency GOOGLE INNOVATE C o n f e r e n c e D e t a i l s
- 16. Android + Snappy
- 17. ANDROID + SNAPPY I n t e g r a t i o n D e t a i l s NEW SOFTWARE INTERGRATION FILES JUST GOT SMALLER SAME DATA MORE FUN “Fun things come in small sizes”
- 18. ANDROID + SNAPPY I n t e g r a t i o n B e n e fi t s Competitive edge Complement Google Photos Brand values Attract more developers
- 21. SOUNDCLOUD + SNAPPY C o m p a n y I n t r o d u c t i o n 343 Million users 12 hours of content uploaded/ minute 90% content reaches audience Music streaming accounts for 31% of most viewed content*
- 22. Google • Technology (compression) • Develop targeted advertising platform • Integrate content into PlayStore • Google Music Sound Search SoundCloud Merge Level 1 Premium account with free SOUNDCLOUD + SNAPPY P a r t n e r s h i p D e t a i l s
- 23. SOUNDCLOUD + SNAPPY P a r t n e r s h i p B e n e fi t s SoundCloud • Manage $3 million in operation costs • New revenue stream • Create greater brand exposure • Greater exposure for content creators
- 24. SOUNDCLOUD + SNAPPY P a r t n e r s h i p B e n e fi t s Google • 40% of ad revenue • Expand search results • Expand PlayStore content • Expand target market • Engage in music industry
- 25. SOUNDCLOUD + SNAPPY P a r t n e r s h i p c o n d i t i o n s Ad Revenue to 100 share 2014 $2.5 million Estimated Over Three Years ~$8 million Contract of 40% Ad Revenue $3.2 million !
- 27. THANK YOU QUESTIONS I COMMENTS