Symbolic Convergence Theory (SCT) is about sharing emotions and values through shared "fantasies" in a group. SCT was originally studied in small group communication but is now used to understand how the public views certain issues. SCT helps create bonds within groups by allowing members to work together with shared fantasies. Researchers also use SCT to gauge public reaction to topics like political races. An example of SCT in the workplace is employees sharing daydreams about after-work plans, which helps the group bond.
4. Ok so maybe I can’t grant you your ultimate fantasy, but I can tell you about a different kind of fantasy! So what is this Symbolic Convergence Theory?
6. This applies to the work place?! So how does this apply to the workplace?!
7. SCT was first started in small groupcommunications, but has now been picked up by large group communication areas to see how the public views certain acts.
8. SCT can be used in small group communication so that the members in the group can work in a more cohesive manner. Sharing the same fantasies helps create bonds.
9. SCT can also be used so that businesses can gauge how the public reacts to certain news. Researchers of the theory can get important feedback on issues such as political races.
15. Now you knew there had to be some criticism in there somewhere.
16. Some critics of SCT want it to join forces with the Situation Theory in order to view the fantasiesbetween organizations and the public as stories.
17. These stories can help businesses, corporations, or politicians guide the positive/negative feedback directly back to those in power.
18. SCT is extremely useful when applied to education. Researchers are currently looking at what shared fantasies and motivations are linked to improve graduate school enrollment.
19. With that being said, if researchers can learn the fantasies of those enrolling in graduate schools, hopefully they can help promote those fantasies to encourage more to enroll.
