1. HOW TO
UNDERSTAND
YOUR
CUSTOMERS
Emi Gal | @emigal | emigal.com

2. HOW TO
CALIBRATE
YOUR product/message for the
CUSTOMERS
Emi Gal | @emigal | emigal.com

3. HOW TO
FIND
YOUR
CUSTOMERS
Emi Gal | @emigal | emigal.com

4. HOW TO
KEEP
YOUR
CUSTOMERS
Emi Gal | @emigal | emigal.com

5. FIND
UNDERSTAND
CALIBRATE
KEEP
Emi Gal | @emigal | emigal.com

6. HOW TO
F.U.C.K.
YOUR
CUSTOMERS
Emi Gal | @emigal | emigal.com

7. PROPERLY
Emi Gal | @emigal | emigal.com

8. http://www.youtube.com/watch?v=y-AXTx4PcKI
Emi Gal | @emigal | emigal.com

9. ATTENTION
INTEREST
DECISION
ACTION
Emi Gal | @emigal | emigal.com

10. ATTENTION
Say FUCK 17 times
Emi Gal | @emigal | emigal.com

11. ATTENTION
Wear RED shoes
aka
STAND OUT
Emi Gal | @emigal | emigal.com

12. ATTENTION
LISTEN TO
THEM
Emi Gal | @emigal | emigal.com

13. ATTENTION
LISTEN UNDERSTAND
THEIR PROBLEMS
INTEREST BY CALIBRATING YOUR MESSAGE
Emi Gal | @emigal | emigal.com

14. INTEREST
YOU HAVE TO ADAPT
Story
Pitch
Product
FAST
Emi Gal | @emigal | emigal.com

15. Hi. We’re Brainient,
an interactive video server.

16. Hello, MTV
We’re Brainient, an interactive video ad server,
and we want to write you a big fat cheque.
This presentation shows you why.

17. INTEREST
SO, WHAT PROBLEMS
DO YOU HAVE?
Emi Gal | @emigal | emigal.com

18. INTEREST
YES, OF COURSE WE
DO THAT
GO AND BUILD IT, QUICKLY!
Emi Gal | @emigal | emigal.com

19. DECISION
2 STEPS:
Emi Gal | @emigal | emigal.com

20. DECISION
STEP 1:
FIND THE DECISION
MAKER
Emi Gal | @emigal | emigal.com

21. DECISION
STEP 2:
GET THE DECISION
MAKER DRUNK
OR SLEEP WITH HIM / HER, IT SOMETIMES
WORKS. SO I HEAR.
Emi Gal | @emigal | emigal.com

22. DECISION
(OR) STEP 2:
PUT A TIME
CONSTRAIN ON IT
Emi Gal | @emigal | emigal.com

23. DECISION
(OR - IDEALLY) STEP 2:
BUILD SOMETHING THAT
WILL MAKE THEM BITE
YOUR HAND OFF.
HOW? SIMPLE: JUST LISTEN TO THEM
Emi Gal | @emigal | emigal.com

24. ACTION
FOCUS ON ONE
THING ONLY:
Emi Gal | @emigal | emigal.com

25. ACTION
CUSTOMER FUCKING
SUCCESS
Emi Gal | @emigal | emigal.com

26. ACTION
WELL DONE, YOU!
NOW IT’S TIME FOR SOME?
Emi Gal | @emigal | emigal.com

27. ACTION
REST
OF COURSE :)
Emi Gal | @emigal | emigal.com

28. REPEAT
ENDLESSLY WITH
STRUCTURE AND
TENACITY
Emi Gal | @emigal | emigal.com

29. SO:
In order to F.U.C.K. your
customers properly,
you need to A.I.D.A. and
then R.E.S.T.
Emi Gal | @emigal | emigal.com

30. Thanks!
@emigal
emigal.com | brainient.com
+44 778 721 2915
Emi Gal | @emigal | emigal.com