1. Visual Equity
Illustration
Photography
The Past Verizon Brand Print
Brochures and
Collateral
Print mark
brand brand typeface brand primary colors
brand definition
Magazine
Print
Brochures and
Collateral Myriad Pro Helvetica Newspaper
Insert
Brochures and
Collateral
Magazine
TV
Light Light
Print
Magazine Newspaper Brochures and
TV
Collateral
Newspaper Insert
Roman Medium
Everybody love Chocolate
TV Magazine
Insert brand V graphic
Newspaper
Bold Bold
Everybody love Chocolate
TV
Insert We never stop working for you It’s the Network Verizon Broadband
Everybody love Chocolate
We never stop working for you It’s the Network Verizon Broadband
Start Everybody love Chocolate
Father’s Day Real hot deal days Verizon WI/FI
Verizon Audit
DIANE H . To Shanti J. Aranha/VEND/VA/Verizon@VZNotes DIANE H . To Shanti J. Aranha/VEND/VA/Verizon@VZNotes
MOOR E /E MP L /MD/V erizon MOOR E /E MP L /MD/V erizon
brand expression
cc cc
11/19/2007 02:43 PM 11/19/2007 02:43 PM
bcc bcc Father’s Day Real hot deal days Verizon WI/FI
Advertising/Direct Mail/ Merchandising/ Internal Corporate Sponsorship/ Packaging
We never stop working for you It’s the Network Verizon Broadband
On Screen Retail Environments
Subject Fw: ACTION REQUIRED: Benefits Renewal Enrollment Subject Fw: ACTION REQUIRED: Benefits Renewal Enrollment
We never stop working for you It’s the Network
----- Forwarded by DIANE H. MOORE/EMPL/MD/Verizon on 11/19/2007 02:45 PM ----- ----- Forwarded by DIANE H. MOORE/EMPL/MD/Verizon on 11/19/2007 02:45 PM -----
V erizon Mes s age V erizon Mes s age
OOH Retail Print Communications Partnership Events
C enter/V E ND/NY /V erizon All Corp, VSO & Telecom Management in Mid-Atl1 C enter/V E ND/NY /V erizon All Corp, VSO & Telecom Management in Mid-Atl1
Sent by: "Corporate HR To Sent by: "Corporate HR To
<verizon.message.center@verizon.com> <verizon.message.center@verizon.com>
Communications"
cc
Communications"
cc
Wireless Plan Support
<verizon.message.center@ver <verizon.message.center@ver
izon.com> Subject ACTION REQUIRED: Benefits Renewal Enrollment izon.com> Subject ACTION REQUIRED: Benefits Renewal Enrollment
10/17/2007 09:36 AM 10/17/2007 09:36 AM
Please respond to Please respond to
Corporate HR Communications Corporate HR Communications
CAN PROVIDE DIRECTIONS.
CAN STOP TRAFFIC. Benefits Renewal
Father’s Day Real hot deal days
Logotype
October 17 – November 13
Primary Red Black
verizonwireless.com
Verizon WI/FI Click here for benefits Packaging
Color Palette
Father’s Day Real hot deal days
information and resources
Scale 1:4
FINAL ART IN PLACE
Typography
Packaging
Brand Slogan
It’s the Network
Brand Voice
Direct, personal, helpful, succinct, action-oriented Benefits Renewal is October 17 through November 13. Now is the time to
ts m 1 Benefits Renewal is October 17 through November 13. Now is the time to
review your healthcare options. The Benefits Ren
w f Renewal Sitelet has the review your healthcare options. The Benefits Renewal Sitelet has the
information and resources you’ll need to decide wh options work best
mation what information and resources you’ll need to decide what options work best
Current Messaging
Ignite your passions.
Succeed on your own terms.
for you and your family in 2008.
u for you and your family in 2008.
Connect to the things that matter most.
Richer. Deeper. Broader.
Go there with Verizon.
Business Units:
Line of Business AFTER BEFORE
Verizon (telcom)
Verizon Wireless
Competencies Verizon Business
Packaging Entrance
Equity Elements
Visual Equity Entrance
Illustration
Photography
Packaging Verizon: Long Distance
Card Standards
All Long Distance Calling Cards, except Long Distance Enterprise Cards,
Print
Brochures and
use the color scheme shown below. Access numbers may differ and Main Sign
Main Sign
Entrance
should be verified going into production. There can be either one or
Collateral
Magazine
Newspaper
TV
two Customer Name lines (see page 4).
Insert
This color scheme is used for each of the following Long Distance Cards,
Verizon – Bill Design/Structure Presentation 04/23/08 Page 5
Everybody love Chocolate
Start
Verizon Fleet–Current Status Web Web the titles of which are Calling Card (residential), Business Calling Card
(business), Tarjeta Telefónica (Spanish), SmartTouch and InTouch.
We never stop working for you It’s the Network Verizon Broadband
Wireless Plan Support
Father’s Day Real hot deal days Verizon WI/FI
Entrance Main Sign
Billing Customer Service Fleet Devices External Corporate Calling Cards Uniforms Payphones
eless Plan
Existing Verizon Bills Overview
Support
Packaging
Communications/PR Web
First Page, Quick Account Summary Entrance
First Page, Quick Account Summary First Page, Quick Account Summary Start
Start
Web
Main Sign
Samsung SCH-u740
LG vx3300
Main Sign
Start
Wireless Plan Support
EOE EOE EOE
Wireless Plan Support
Wireless Plan Support
Nokia 2366i
Start
TV
TV
Web
TV
Product &
Services
Motorola
Wireless Plan Support
Samsung
AFTER BEFORE
TV
Nokia
Environment
Billboard
Interior Verizon Fleet–Current Status
Exterior
Verizon Fleet–Current Status
Samsung
Entrance
Start
Main Sign
Product &
The Chocolate The EnV The V Services
Color scheme of all Long Distance Calling Cards
except Long Distance, Enterprise Cards
Verizon – Bill Design/Structure Presentation 04/23/08
Verizon – Bill Design/Structure Presentation 04/23/08 Page 55
Page
Verizon Fleet–Current Status Product &
Existing Verizon Bills Overview
Existing
First Page, Quick Account Summary
First Page, Quick Account Summary First Page, Quick Account Summary Page, Quick Account Summary
First Page, Quick Account Summary
Wireless Plan Support
Services PMS
PMS Process
032 Black
Page 3 O3.18.08 © 2008
Product &
TV M: 100 K: 100 Services
Y: 85
6