Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad

1. TRANSFORMING AGRI
BUSINESS TO DIGI BUSINESS
Planning And Promotions Of Agri And
Food Enterprises (PAFE)
International Program
Ministry Of External Affairs; Govt Of India
Under ITEC
@ Ni-MSME Hyderabad

2. AGENDA
• Is To walkthrough Shift in Agri Business – Earlier
Farming to Technology Based
• Few but CRITICAL components of MARKETING for
SMEs
• Is to make Marketing AFFORDABLE & AVAILABLLE
everywhere for everyone and at any time.

3. ECO
SYSTEM OF
AGRI
BUSINESS

7. AGRICULTURE IS NO
MORE FAMILY
BUSINESS

9. BREAK THE MYTH
THAT UNEDUCATED/
RURAL MASS =
FARMERS

12. AGRICULTURE =
RESEARCH &
INNOVATIONS

14. Remote/ Unmanned FarmingRemote/ Unmanned Farming

15. CURRENT
AGRICULTURE
STAKE HOLDERS

16. Revisit this and understandRevisit this and understand

20. PROFITABLE
AGRICULTURE
BUSINESS IDEAS

21. BUSINESS
CATEGORIES
• Productive Resources like feed,
seed, fertilizer, equipment, energy,
machinery etc.
• Agricultural Commodities like raw
and processed commodities of food
and fiber.
• Facilitative Services like credit,
insurance, marketing, storage,
processing, transportation, packing
etc.
3

22. AGRI BUSINESS
IDEAS
1. Agricultural Farm
2. Vermicompost Organic Fertilizer
Production
3. Dried Flower Business
4. Fertilizer Distribution Business
5. Organic Farm Green House
6. Poultry Farming
7. Mushroom Farming Business
8. Hydroponic Retail Store
9. Snail Farming
10. Sunflower Farming
11. Bee Keeping Business
12. Fish Farming
13. Fruits and Vegetables Export
14. Florist
15. Frozen Chicken Production
16. Botanical Pesticide Production
17. Broom Production

23. FEW VERY
PROFITABLE
AGRI BUSINESS
• Livestock Feed Production
• Fruit Juice Production
• Groundnut Processing
• Cashew-nut Processing
• Soya Beans Processing
• Spice Processing
• Vegetable Farming
• Grocery E-Shopping Portal
• Landscape Expert
• Medicinal Herbs Farming
• Cactus Arrangements
• Dairy Farming
• Potato Powder
• Corn Farming
• Certifies Seed Production
• Soil Testing Lab
• Green House Flower Export
• Horticulture Crop Farming
• Potato Chips Production
• Fodder Farming for Goats and Cows
• eMarketplace / information bulletin / blogs

24. FEW VERY
UNIQUE
AGRI
• http://www.onlyorganic.org/
• https://www.organics.com/
• https://bofy.in/
• http://www.greentrade.net/
• Agri-equipment rental marketplace
• https://farm-r.com/
• https://www.facebook.com/greenkurry/
• https://www.bigbasket.com/
• https://shop.thebetterindia.com/

25. URBAN FARMING
A NEW TREND

26. SO – WHAT
NEXT??

27. CREATE
VALUE
but HOW?Through a combination of steadily
increasing DIGITAL tools as well as
customer ENGAGEMENT, create a
Techno Marketing plan available to all
people on their NEEDS.

28. HOW WE DO IT?
Marketing combines the latest technology with the
knowledge and experience of the best industry
experts to make it easier, better and more accessible
and affordable for people everywhere.

29. THE PROBLEM
FROM WHERE TO
START WITH• To get your clear Vision & Mission
• Document Pains, Gains, and
Needs & Wants – to be addressed
by you
• List Value Proposition, Messaging
for your Company
• How different you are from your
competition
• At least list down – How you can be
a GAIN CREATOR
• To get connected with an experts
1

30. THE PROBLEM
TO CREATE A DENT
IN THE MARKET
QUICKLY• Get RIGHT people at RIGHT
Place when having a clear
vision.
• Right People & Right Toll will
make you to reach Right
Destination at Right Time –
Neither be too early nor be too
late
2

31. THE PROBLEM
INCORRECT
INFORMATION
• Just Not GOOGLE Please
• Google is good, but you
should not draw your own
conclusions based on the
information Google presents.
You can easily get
misdiagnosed by relying on
Google data.
3

32. THE PROBLEM
INVESTMENT
IN MARKETING
OR
IN MACHINERY
• Don’t only Invest in Machinery
• Something Visible is Only
Saleable
• Be loud enough to be heard
by Industry
• Don’t Get Trap into Chicken
or the Egg
4

33. THE SOLUTION

34. THE SOLUTION
CREATE
CONSORTIUM &
LET IT BE MORE
EFFICIENT• Connect to internal & external
customers directly.
• Let people focus on
what they do best.
1

35. THE SOLUTION
GET MORE OUT OF
YOUR EMPLOYEES
• Traditional Knowledge with
INNOVATION
• Encourage consortium to
come out of JUGAR
• Encourage/ Reward for
INNOVATION
2

36. THE SOLUTION
MAKE STAKE HOLDERS
YOUR
BRAND AMBASSADOR• Get them feel of ownership –
Technology & tools to be
used by stake holders
• Let you customer Experience
the Difference
3

37. THE SOLUTION
MARKETING CAMPAIGN
FOR AGRI SME
• Budgetize your Campaign
• Business Owner can Live
without food but not without
Marketing Campaign
4

38. THE SOLUTION
CUSTOMER
ACQUISITION
• Acquiring New Customers are
too costly
• It’s 6 to 7 times more
expensive to acquire a new
customer than it to keep the
current one
5

39. THE SOLUTION
YOU WILL CONTINUE
IMPROVING
• Keep Continuous Interaction
with your customers
• Identify how many of your
current customers willing to
Advocate your Brand – Willing
to be a Referenceable
customers or want to be part
6

40. THE SOLUTION
CUSTOMER
REVIEWS CAN
MAKE OR BREAK
YOU • News of bad customer service
reaches more than twice as
many ears as praise for a
good service experience
• Take your time to address
your unhappy customers and
do everything within your
7

41. THE SOLUTION
BOOST YOUR CUSTOMER
ENGAGEMENT• Use social media
• Run referral campaigns
• Share your story
Tools of Effective Marketing
• Social Connect
• Digital Presence
8

42. EASY & AFFORDABLE MEANS OF
MARKETING TRENDS
AGRI BUSINESS OWNERS SHOULD
CONSIDER

43. • Mobile will be the dominant platform
• Content is the new currency
• Be Active on Digital World
• User-generated content will be the most disruptive
• Social networks will become an ecosystem to rival the original Internet
• Brands will act as their own multimedia
- By cultivating a Digital Brand Community and culture with their
customers, brands will begin to collaborate with their audiences (as
opposed to simply trying to sell to them), creating loyalists and brand
advocates.
• Be Techy & Digitally Sound Brands that focus on Generation Z will
have the advantage
• Be Thought Leader – At-least Pretend Digitally
• Personalized, data-driven disruptive marketing will become the norm.

44. SMES ALWAYS EYE @

45. WHAT IS YOUR PRODUCT OR
SERVICE? Know what you are selling.
If your customer requires a
ploughing solution be
clear on the type of
ploughing required. What
is the need and how will
you meet that need.

46. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
INTERNET IS BLOOD OF BUSINESS
Internet as One of Life's Fundamental Resources
Air
Water
Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race

47. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
COMPONENTS FOR MARKETING
CAMPAIGN

48. Search Engine Rank Matters
How well you rank in search engine results significantly affects
whether or not consumers find your business, products, and services.
Both paid search advertising and organic search engine optimization are
essential tools to help you show up in search engine results.

49. The Most Important SEO Matrices

50. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
AMPLIFY YOUR REACH WITH
SOCIAL

51. Consumers Socialize Online
Social networking is one of the most popularactivities
online. Forsome consumers, posting updates to theirsocial
media profiles has become part of theirdaily routines.
People are engaging on social media.

52. What is Social Media used For??
LinkedIn plays very important role in reaching decision makers
Youtube helps to create awareness and use it for Facebook

53. Reasons … Adults Using Social Media For What??

54. Online Reputation Affects Consumer Decisions
Online reviews and recommendations are playing an important role in how
consumers make theirpurchasing decisions.
7 out of 10
Consumers said they trust
online reviews as much as
personal recommendations.
5 out of 10
Consumers said they were more
likely to use a local business that
has a positive reputation.

55. Consumers Engage with Business Videos Online
Because online videos are becoming more mainstream, consumers are
becoming more willing to watch them to get the information they want.
8.5 out of 10
People may watch a video if it
contains product information.
8.7 out of 10
People reported they may watch
demonstrations of a product.

56. Consumer Purchase Decision Process

57. "No w this is no t the e nd. It is no t
e ve n the be g inning o f the e nd. But
it is, pe rhaps, theendof the
beginning. "
— Winston Churchill
It’s your turn now!!
The Digital Movement Just Begun?

58. BE EQUIPPED FOR DIGITAL
WAR…. IT’S ON
EITHER BE VISIBLE ON
DIGITAL PLATFORM OR
FORGET YOUR EXISTENCE

59. Our SERVICES FOCUS

60. THANK YOU!
www.ShakirAli.in
Phone: 9849256286
Email: info@ShakirAli.in