E-MedAsia aims to be the premier Pan-Asian e-health site by providing online medical content and clinical management tools. It has identified a large and growing $400 billion Asian healthcare market opportunity. As the first mover in this space, E-MedAsia believes it can capitalize on strong demand from Asian physicians for its superior product and establish significant market share before competitors enter. The business model generates recurring revenue from physician subscribers and pharmaceutical/medical sponsors. An experienced management team and advisory board will oversee the strategic launch across multiple Asian markets from 2000-2001.

1. May 2000

2. E-MedAsia’s Mission
To provide the most comprehensive,
trusted and relevant Pan-Asian website for
the healthcare community
2

3. Investment Highlights
Large and growing market opportunity
Strong demand by Asian physicians for online
medical content and clinical management tools
Significant first-mover advantage; opportunity to
become the premier Pan-Asian e-health site
Superior product with proven platform
technology
Attractive business model with multiple
recurring revenue streams
Visionary, entrepreneurial management team
and advisory board
3

4. Stan Lipin Chief Executive Officer, Director
Andrew Mallard Vice President, Product Development,
Chief Technology Officer
Simon Piff Vice President, Sales & Marketing
Farida Lau Group Finance Director
Dr. Julie McShane Vice President, Medical Content
Dr. Bernard Murphy Vice President, Corporate Program
Development
Howard Messer Interim CFO
Dr. Mildred Christian Vice President, Business Development
Management Team
Name Title
4

5. Board of Directors
Dr. Ronald Hart Chairman, Trilux Internet Group (Present)
Chairman Director, Telescan Wireless Services and Cyber Action (Present)
Director, National Center for Toxicological Research (1980-1992)
Robin Maule Vice Chairman, Mobilink (1994-1998)
Vice Chairman, Executive Director, Hutchinson Telecommunications (1987-1994)
Co-Founder Executive Director, AsiaSat (1987-1991)
Director of Distribution, Asia Motorola (1972-1987)
Hugh McClung International Wireless Communications (1995-1998)
Vice Chairman BEC Ventures (1992-1994)
Co-Founder Crocker Associates (1979-1986)
Dr. Graham Player CEO, WebTCM Ltd.
Director 20+ years of experience in Traditional Chinese Medicine
Founder, multiple IT consulting companies
Ashok Kothari GE Asia Pacific Capital Technology Fund (Present)
Director Catalyst Capital (1987-Present)
PPG Europe (1987-1988)
WR Grace (1980-1987)
Name Affiliations
5

6. Corporate Medical Advisory Board
Dr. Martin Lipkin Director of Clinical Research, Strong Cancer Prevention Center
Professor of Medicine at the Cornell University Medical College and Graduate School
of Medical Sciences
Member of the Memorial Sloan-Kettering Cancer Center
Research Career Program Awardee, National Institutes of Health
Medallion Recipient, National Cancer Center Research Institute
Dr. Frank Young Deputy Surgeon General
Deputy Assistant Secretary for Health/Science and Environment
Commissioner of the US Food and Drugs Administration
US Representative Executive Board, World Health Organization
Member Coordinating Sub Group, National Security Council
Dr. Melvin Spann Associate Director of the National Library of Medicine
Information Chemist at the Food and Drug Administration
Chairman of the Biomedical Information Resources Symposium, American Chemical
Society
Adjunct Professor, Chemistry Department of the American University
Name Affiliations
6

7. The Asian healthcare market represents over a $400 billion market opportunity . . .
Market Opportunity
$400
$800
$1,200
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
U.S. Europe Asia
Taiwan
4%
India
6%
China
6%
Hong Kong
2%
Japan
64%
Other
13%
South Korea
5%
Healthcare ExpendituresHealthcare Expenditures Asia Healthcare ExpendituresAsia Healthcare Expenditures
Source: Euromonitor
Asian Healthcare StatisticsAsian Healthcare Statistics
7

8. Market Opportunity
E-Commerce
($ millions)
1998 $1,983 $45 $57 $61 $8 $4
2003 $44,900 $2,800 $4,900 $2,400 $3,800 $2,140
. . . with improving infrastructure, Internet usage and e-commerce expected to grow exponentially from 1998
through 2003
PC Users
(in millions)
Internet Users
(in millions)
Japan
South
Korea
Hong
Kong China IndiaTaiwan
8

9. E-Health Evolution
9
Application
Service
Provider
(ASP)
Provider
Portal
(PP)
Internet
Content
Provider
(ICP)
Content ServicesApplications
Portal Evolution
Content Sticky tools :
Email,
Calendar, etc.
Functionally
grouped
Practice
management,
Medical
records,
B2B & B2C
services

10. Product Positioning
10
Medical
Professionals
BusinessInstitutions
Community Patients
•Pharmas
•Medical supplies
•Insurance
•Hospitals
•Clinics
•HMOs
•Government
•Charities
AsiaHealthDeskTM
ClinicalDeskTM

11. The E-MedAsia Solution
11

12. Continuing Medical Education Courses
Evidence Based Medicine and Treatment Guidelines
RepNet™
– Notification system to alert professionals to new products and
product updates
Customer and Distribution Services
Additional Service Offerings
– Medical equipment exchange auction site
– Medical Mall for books, journals, supplies and pharmaceuticals
– On-line medical records
– Insurance exchange
ClinicalDeskTM
(contd.)
– For medical professionals (“subscribers”) and pharmaceutical and medical products
companies (“sponsors”)
12

13. Content/Resources
– Comprehensive physician endorsed clinical information on
diseases, conditions, drugs and procedures
– Links to localized directories, event calendars and physician
web sites
– Personalized content including news, reminders and
newsletters
Services
– Health diaries (e.g., fitness, weight management, diabetic
monitor, health monitors, vaccinations)
– Community bulletin boards/chat rooms
– Online physician consultations
– Confidential online medical records
– Insurance enrollment
– e-commerce for medical products, drugs and lifestyle products
– Improving Doctor–Patient–Community relationships
AsiaHealthDeskTM
13

14. The Value Proposition
Benefits to Subscribers (Medical Professionals):
– Online integration of administrative, communication and information
services
– Premium content and services
– Standardized, easy-to-use Web interface
– Free basic service package
Benefits to Sponsors (Pharmaceuticals & Medical Products Companies):
– Increased access to physicians and consumers
– Enhanced marketing effectiveness
– Improved customer service and distribution
– Cost savings
Benefits to Consumers:
– Premium localized content
– E-MedAsia online healthcare community
– Convenience, reliability, confidentiality
14

15. E-MedAsia’s Approach to the Market
Sponsors
(pharma/
medical cos.)
Subscribers
(medical
professionals)
Consumers
Japan
Taiwan
South
Korea
Hong
Kong
China
Key Strategic Relationships: Markets:
White Moon
Medical
Harvester
Trading
n/a
Century
Net
Natelco
Targets:
India
joins.com
15

16. Sponsor Marketing Strategy
Customized solutions
International, regional and local account
coverage with access to key decision makers at
the highest levels
In-country sales team & support services
Regional capabilities
16

17. Status of Sponsor Marketing
Japan
– Johnson & Johnson KK – proposal under development
– In discussions with Pfizer Japan, Centocor
Taiwan
– Harvester Pharmaceuticals, largest in-country distributor;
e-commerce partnership discussions underway
– CCPC, largest in-country manufacturer; proposal under development
Korea
– In discussions with Johnson & Johnson
Hong Kong
– In discussions with Abbott, DuPont, Pfizer, Merck, Sharpe & Dohme
China
– Shanghai Pharmaceuticals
– In discussions with Johnson & Johnson
India
– Sun Pharmaceuticals, Aristo Pharmaceuticals, Glaxo-Wellcome,
Hoechst Marion Roussel, E Merck, Cipla
17

18. Subscriber Marketing Strategy
Target the Specialist
– Partnerships with associations
– Direct mail, conferences, special events
Support
– Online communities
– Call center support
– In-country support teams
18

19. Launch Schedule
Japan – May 2000
India – August 2000
Hong Kong – September 2000
China – October 2000
Taiwan – October 2000
South Korea – October 2000
Rest of Asia – March 2001
19

20. Competition
20
ehealthcareAsia

21. ehealthcareAsia
English
Content
Asian
Content
Applications
Competitive Landscape
Current
IPO
21

22. E-MedAsia’s Advantage
First-mover advantage
Developed regionally
– Sponsorship marketing
– World class Medical Advisory Boards
Customized locally
– Local language capabilities
– Strategic relationships
– Medical advisors
– Market experience
– Editorial teams
Target medical professionals and consumers
(vertical community)
22

23. By end of 2000
– Launch in all initial target markets
– Secure sponsors for all initial target markets
– Total of 14,000 sponsored subscribers
By end of 2001
– Continue to increase and diversify sponsor base
– Increase subscriber base to 45,000
– Launch new services including used equipment
auction market
– Identify JV partners for new target markets
Near to Intermediate Term Milestones
23

24. Revenue Model
$7 $42
$95
$122
$143
$0
$50
$100
$150
$200
2000 2001 2002 2003 2004
e-Commerce
Subscriber
$7.6
$48.1
$109.3
$142.3
$174.4
Revenue
($ millions)
Number of Physician Subscribers
Relative Market Penetration
Japan 6,500 21,500 32,750 41,188 47,516
2.7% 9.0% 13.6% 17.2% 19.8%
South Korea 1,200 4,200 8,700 12,750 16,395
1.7% 5.9% 12.3% 18.0% 23.1%
Taiwan 600 2,300 4,850 6,125 7,400
2.3% 8.8% 18.7% 23.6% 28.5%
Hong Kong 640 1,340 1,865 2,259 2,554
7.1% 14.9% 20.7% 25.1% 28.4%
China 2,400 7,200 12,400 18,000 24,000
0.1% 0.4% 0.6% 0.9% 1.2%
India 3,000 8,400 13,800 19,200 24,600
0.5% 1.4% 2.4% 3.3% 4.2%
Total 14,340 44,940 74,365 99,521 122,465
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25. Financial Highlights
Summary Financials
($ thousands)
QUARTERLY ANNUAL
1Q2000 2Q2000 3Q2000 4Q2000 2000 2001 2002
Revenue - $251 $2,562 $4,755 $7,568 $48,089 $109,293
Gross Profit - 92 1,563 2,397 4,052 27,502 65,800
EBITDA (1,685) (2,755) (2,884) (2,031) (9,355) (4,118) 12,846
Net Income (Loss) (1,505) (2,281) (2,304) (1,664) (9,278) (1,788) 5,686
Total Employees 70 129 167 179 179 366 496
0
20
40
60
80
100
120
($millions)
Revenue Gross Profit
2000 2001 2002
-15
-10
-5
0
5
10
15
($millions)
EBITDA Net Income (Loss)
2000 2001 2002
25

26. Large and growing market opportunity
Strong demand by Asian Physicians for online medical
content and clinical management tools
Significant first-mover advantage; opportunity to become
the premier Pan-Asian e-health site
Superior product with proven platform technology
Attractive business model with multiple recurring revenue
streams
Visionary, entrepreneurial management team and
advisory board
Summary
26