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How to access Global Markets for GIP growth in MNC's?
1. How
to
access
global
markets
for
GIP
growth
in
MNCs?
Defining
companies
AIESEC
International
can
work
with:
1.
Why
is
this
important?
Global
exchange
products
are
for
large
scale
multinational
companies
(MNCs).
As
it
is
easy
for
a
company
to
work
across
borders
and
be
considered
an
MNC
we
need
to
define
the
type
of
MNC’s
AI
can
approach
to
become
a
global
exchange
partner.
This
creates
AI’s
market
for
global
products.
2.
Large
Scale
MNC
Definition:
AI
can
approach
MNCs,
which
fulfill
the
following
criteria:
1. Company
is
referred
to
as
a
MNC
in
an
objective
public
source
2. Company
has
significant
operations
in
over
10
countries
3. Company
either
has
over
10.000
employees
or
has
a
revenue
over
500
million
euros
Global
prospect
list:
1. What
is
this?
This
list
publishes
the
companies
that
AI
is
approaching
in
the
coming
term
to
sell
global
products.
2. Why
is
this
important?
From
the
large
scale
MNC
market
it
would
be
useful
for
entities
to
know
which
companies
AI
is
looking
to
work
with
at
a
global
level.
This
allows
for
collaboration
between
entities
and
AI
in
selling
both
global
and
national
products.
This
list
is
not
created
to
restrict
countries
in
any
way
from
approaching
these
companies.
3.
How
does
the
prospect
list
work
Entity
can…
On
the
Active
On
the
Inactive
Not
on
the
Prospect
List
Prospect
List
Prospect
List
sell
GIP
to
company:
Yes
Yes
Yes
sell
national
partnership
products
to
company:
Yes
Yes
Yes
request
co
sales
with
AI
to
a
company:
Yes
Yes
No
AI
can…
On
the
Active
On
the
Inactive
Not
on
the
Prospect
List
Prospect
List
Prospect
List
sell
GEP
products
in
an
entity’s
market
directly
Yes
No
No
if
it
is:
request
co
sales
with
an
entity:
Yes
Yes
No
4.
How
is
this
list
created
1. Each
year
AI
creates
an
active
prospect
list
that
fit
the
large
scale
MNC
definition
(maximum
500
companies).
All
other
companies
that
meet
this
description
that
AI
has
researched
on
falls
into
the
inactive
prospect
list.
2. In
the
case
AI
is
approached
or
referred
to
by
a
company
on
the
reserve
list,
AI
is
allowed
to
follow
up
on
that
lead.
Recommendations
to
AI:
We
suggest
the
prospect
list
including
the
following
categories
in
order
to
provide
the
clear
information
to
countries
related.
Global
ER
Principes
Strategic
Meeting
Output
–
Dec
2012
2. a. Company
name
b. The
priority
level
for
AI
to
approach
(How
eager
AI
want
to
raise
the
company
within
this
year)
c. Countries
AI
wants
to
co-‐ordiante
with.
1. For
AI
to
check
their
internal
active
prospect
list
to
ensure
it
meets
the
large
scale
MNC
definition.
2. For
AI
to
publish
their
revised
active
prospect
list
for
12-‐13
3. For
AI
to
create
an
overall
company
list
for
the
term
13-‐14
4. For
AI
to
update
the
active
prospect
list
using
the
overall
company
list
and
the
prospect
list
guidelines
before
the
first
of
July
2013
5. For
AI
to
always
strive
for
co-‐sales
regardless
if
the
company
is
a
current
partner,
prospect
or
neither
one
of
these
3.3
Recommendations
on
implementation
3.3.2
Recommendations
for
the
global
plenary
1. Legislate
type
of
companies
AI
can
access
in
the
market
2. Legislate
how
Global
ER
Principes
Strategic
Meeting
Output
–
Dec
2012