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                                 How	
  to	
  access	
  global	
  markets	
  for	
  GIP	
  growth	
  in	
  MNCs?	
  
Defining	
  companies	
  AIESEC	
  International	
  can	
  work	
  with:	
  

1. 	
  Why	
  is	
  this	
  important?	
  	
  

Global	
   exchange	
   products	
   are	
   for	
   large	
   scale	
   multinational	
   companies	
   (MNCs).	
   As	
   it	
   is	
   easy	
   for	
   a	
  
company	
   to	
   work	
   across	
   borders	
   and	
   be	
   considered	
   an	
   MNC	
   we	
   need	
   to	
   define	
   the	
   type	
   of	
   MNC’s	
   AI	
  
can	
  approach	
  to	
  become	
  a	
  global	
  exchange	
  partner.	
  	
  This	
  creates	
  AI’s	
  market	
  for	
  global	
  products.	
  	
  

2. 	
  Large	
  Scale	
  MNC	
  Definition:	
  	
  	
  

AI	
  can	
  approach	
  MNCs,	
  which	
  fulfill	
  the	
  following	
  criteria:	
  

             1. Company	
  is	
  referred	
  to	
  as	
  a	
  MNC	
  in	
  an	
  objective	
  public	
  source	
  
             2. Company	
  has	
  significant	
  operations	
  in	
  over	
  10	
  countries	
  
             3. Company	
  either	
  has	
  over	
  10.000	
  employees	
  or	
  has	
  a	
  revenue	
  over	
  500	
  million	
  euros	
  

Global	
  prospect	
  list:	
  

1. What	
  is	
  this?	
  
This	
  list	
  publishes	
  the	
  companies	
  that	
  AI	
  is	
  approaching	
  in	
  the	
  coming	
  term	
  to	
  sell	
  global	
  products.	
  

2. Why	
  is	
  this	
  important?	
  
From	
   the	
   large	
   scale	
   MNC	
   market	
   it	
   would	
   be	
   useful	
   for	
   entities	
   to	
   know	
   which	
   companies	
   AI	
   is	
  
looking	
  to	
  work	
  with	
  at	
  a	
  global	
  level.	
  This	
  allows	
  for	
  collaboration	
  between	
  entities	
  and	
  AI	
  in	
  selling	
  
both	
   global	
   and	
   national	
   products.	
   	
   This	
   list	
   is	
   not	
   created	
   to	
   restrict	
   countries	
   in	
   any	
   way	
   from	
  
approaching	
  these	
  companies.	
  

3. 	
  How	
  does	
  the	
  prospect	
  list	
  work	
  

Entity	
  can…	
                                                                    On	
  the	
  Active	
        On	
  the	
  Inactive	
            Not	
  on	
  the	
  
                                                                                    Prospect	
  List	
           Prospect	
  List	
                 Prospect	
  List	
  
sell	
  GIP	
  to	
  company:	
                                                     Yes	
  	
                    Yes	
                              Yes	
  
sell	
  national	
  partnership	
  products	
  to	
  company:	
                     Yes	
                        Yes	
                              Yes	
  
request	
  co	
  sales	
  with	
  AI	
  to	
  a	
  company:	
  	
  
	
  
                                                                                    Yes	
                        Yes	
                              No	
  

AI	
  can…	
                                                                        On	
  the	
  Active	
        On	
  the	
  Inactive	
            Not	
  on	
  the	
  
                                                                                    Prospect	
  List	
           Prospect	
  List	
                 Prospect	
  List	
  
sell	
  GEP	
  products	
  in	
  an	
  entity’s	
  market	
  	
  directly	
         Yes	
  	
                    No	
                               No	
  
if	
  it	
  is:	
  
request	
  co	
  sales	
  with	
  an	
  entity:	
                                 Yes	
                       Yes	
                                No	
  
	
  
4. 	
  How	
  is	
  this	
  list	
  created	
  
            1. Each	
  year	
  AI	
  creates	
  an	
  active	
  prospect	
  list	
  that	
  fit	
  the	
  large	
  scale	
  MNC	
  definition	
  (maximum	
  
                    500	
   companies).	
   All	
   other	
   companies	
   that	
   meet	
   this	
   description	
   that	
   AI	
   has	
   researched	
   on	
  
                    falls	
  into	
  the	
  inactive	
  prospect	
  list.	
  	
  
            2. In	
  the	
  case	
  AI	
  is	
  approached	
  or	
  referred	
  to	
   by	
  a	
  company	
  on	
  the	
  reserve	
  list,	
  AI	
  is	
  allowed	
  to	
  
                    follow	
  up	
  on	
  that	
  lead.	
  

Recommendations	
  to	
  AI:	
  

We	
   suggest	
   the	
   prospect	
   list	
   including	
   the	
   following	
   categories	
   in	
   order	
   to	
   provide	
   the	
   clear	
  
information	
  to	
  countries	
  related.	
  



Global	
  ER	
  Principes	
  Strategic	
  Meeting	
  Output	
  –	
  Dec	
  2012	
  
 


       a. Company	
  name	
  
       b. The	
   priority	
   level	
   for	
   AI	
   to	
   approach	
   (How	
   eager	
   AI	
   want	
   to	
   raise	
   the	
   company	
   within	
   this	
  
          year)	
  
       c. Countries	
  AI	
  wants	
  to	
  co-­‐ordiante	
  with.	
  	
  
          1. For	
  AI	
  to	
  check	
  their	
  internal	
  active	
  prospect	
  list	
  to	
  ensure	
  it	
  meets	
  the	
  large	
  scale	
  MNC	
  
               definition.	
  	
  
          2. For	
  AI	
  to	
  publish	
  their	
  revised	
  active	
  prospect	
  list	
  for	
  12-­‐13	
  
          3. For	
  AI	
  to	
  create	
  an	
  overall	
  company	
  list	
  for	
  the	
  term	
  13-­‐14	
  
          4. For	
  AI	
  to	
  update	
  the	
  active	
  prospect	
  list	
  using	
  the	
  overall	
  company	
  list	
  and	
  the	
  prospect	
  
               list	
  guidelines	
  before	
  the	
  first	
  of	
  July	
  2013	
  	
  
          5. For	
   AI	
   to	
   always	
   strive	
   for	
   co-­‐sales	
   regardless	
   if	
   the	
   company	
   is	
   a	
   current	
   partner,	
  
               prospect	
  or	
  neither	
  one	
  of	
  these	
  

3.3	
  Recommendations	
  on	
  implementation	
  

3.3.2	
  Recommendations	
  for	
  the	
  global	
  plenary	
  	
  

       1. Legislate	
  type	
  of	
  companies	
  AI	
  can	
  access	
  in	
  the	
  market	
  
       2. Legislate	
  how	
  	
  




Global	
  ER	
  Principes	
  Strategic	
  Meeting	
  Output	
  –	
  Dec	
  2012	
  

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How to access Global Markets for GIP growth in MNC's?

  • 1.   How  to  access  global  markets  for  GIP  growth  in  MNCs?   Defining  companies  AIESEC  International  can  work  with:   1.  Why  is  this  important?     Global   exchange   products   are   for   large   scale   multinational   companies   (MNCs).   As   it   is   easy   for   a   company   to   work   across   borders   and   be   considered   an   MNC   we   need   to   define   the   type   of   MNC’s   AI   can  approach  to  become  a  global  exchange  partner.    This  creates  AI’s  market  for  global  products.     2.  Large  Scale  MNC  Definition:       AI  can  approach  MNCs,  which  fulfill  the  following  criteria:   1. Company  is  referred  to  as  a  MNC  in  an  objective  public  source   2. Company  has  significant  operations  in  over  10  countries   3. Company  either  has  over  10.000  employees  or  has  a  revenue  over  500  million  euros   Global  prospect  list:   1. What  is  this?   This  list  publishes  the  companies  that  AI  is  approaching  in  the  coming  term  to  sell  global  products.   2. Why  is  this  important?   From   the   large   scale   MNC   market   it   would   be   useful   for   entities   to   know   which   companies   AI   is   looking  to  work  with  at  a  global  level.  This  allows  for  collaboration  between  entities  and  AI  in  selling   both   global   and   national   products.     This   list   is   not   created   to   restrict   countries   in   any   way   from   approaching  these  companies.   3.  How  does  the  prospect  list  work   Entity  can…   On  the  Active   On  the  Inactive   Not  on  the   Prospect  List   Prospect  List   Prospect  List   sell  GIP  to  company:   Yes     Yes   Yes   sell  national  partnership  products  to  company:   Yes   Yes   Yes   request  co  sales  with  AI  to  a  company:       Yes   Yes   No   AI  can…   On  the  Active   On  the  Inactive   Not  on  the   Prospect  List   Prospect  List   Prospect  List   sell  GEP  products  in  an  entity’s  market    directly   Yes     No   No   if  it  is:   request  co  sales  with  an  entity:   Yes   Yes   No     4.  How  is  this  list  created   1. Each  year  AI  creates  an  active  prospect  list  that  fit  the  large  scale  MNC  definition  (maximum   500   companies).   All   other   companies   that   meet   this   description   that   AI   has   researched   on   falls  into  the  inactive  prospect  list.     2. In  the  case  AI  is  approached  or  referred  to   by  a  company  on  the  reserve  list,  AI  is  allowed  to   follow  up  on  that  lead.   Recommendations  to  AI:   We   suggest   the   prospect   list   including   the   following   categories   in   order   to   provide   the   clear   information  to  countries  related.   Global  ER  Principes  Strategic  Meeting  Output  –  Dec  2012  
  • 2.   a. Company  name   b. The   priority   level   for   AI   to   approach   (How   eager   AI   want   to   raise   the   company   within   this   year)   c. Countries  AI  wants  to  co-­‐ordiante  with.     1. For  AI  to  check  their  internal  active  prospect  list  to  ensure  it  meets  the  large  scale  MNC   definition.     2. For  AI  to  publish  their  revised  active  prospect  list  for  12-­‐13   3. For  AI  to  create  an  overall  company  list  for  the  term  13-­‐14   4. For  AI  to  update  the  active  prospect  list  using  the  overall  company  list  and  the  prospect   list  guidelines  before  the  first  of  July  2013     5. For   AI   to   always   strive   for   co-­‐sales   regardless   if   the   company   is   a   current   partner,   prospect  or  neither  one  of  these   3.3  Recommendations  on  implementation   3.3.2  Recommendations  for  the  global  plenary     1. Legislate  type  of  companies  AI  can  access  in  the  market   2. Legislate  how     Global  ER  Principes  Strategic  Meeting  Output  –  Dec  2012