eMags presentation

1. acquire highly engaged
and paying customers

2. transition to mobile
traditional marketing channels
TELEMARKETING
WEBSITES
BLOW IN CARDS
SCHOOL DRIVES
NEWSSTANDS
direct measurement methods available
mobile marketing channels
MOBILE
AD NETWORKS
CROSS SELLING
TABLET
ADVERTISING
FACEBOOK
direct measurement restrictions
DIGITAL
NEWSSTANDS

3. the challenge: information and measurement

4. the challenge: information and measurement

5. step 1: get the data
Downloads by Campaign
Total Number of Annual Subscribers
Total Number of Monthly Subscribers
Total Number of Free Samples
Customer LTV by Campaign

6. step 2: pay for performance

7. step 3: test

8. step 3: test
User submits
email address
and hits “GO”

9. step 3: test

10. step 3: test

11. step 3: test
Success!

12. step 4: market smarter
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Email
Banners
Gift with purchase
Social
Adwords
Partners, networks, affiliates
Re-engagement offers
And more….

13. “eMagazines has revolutionized the marketing
techniques we’ve been using.”
– Nikos Dimitros, IPC Media