VI Jornadas eMadrid "Unbundling Education". Unbundling the university degree: experience of OpenClassrooms. Natalie Cernecka. OpenClassrooms. 21/06/2016.

1. 3,500,000
monthly users

2. Unbundling the university degree
Natalie Cernecka, OpenClassrooms, at VI eMadrid Workshop June 2016

3. Hobby

For 8 years

Cofounders were 11 and 13
Pro

For 2 years

OpenClassrooms

Freemium model
Bootstrap

For 5 years

As students
Global

2015+
1999 2007 2013 2015
#1 vocational edtech platform
in Europe
40 team members
2,000,000 € raised1,200
courses
Our mission: make education accessible
1.7 mln learners

4. Jobs-oriented paths focusing on digital skills
4
Product Manager
Web
development
Project Manager
Digital marketing
Project Manager
Digital design
Junior web
developer
Front-end
developer
PHP Symfony
developer
iOS developer
Android
developer
Entrepreneur Digital designer
Community
manager
Fullstack
developer
Video game
developer
Data scientist Digital marketer Java developer CTO
UX designer

5. Courses produced in-house
5

6. Courses produced with partners

7. 1. Specifications
Topic, learning objectives,
summary
Pedagogical scenario
Production launch
2. Content creation
Text, videos, and exercises
Shooting,
post-production
Course
review
3. Pre-enrollment
Communication (newsletter,
blog, social network, PR)
4. Operation
Community management
Customer service
5. Feedback analysis
Audience, number of
enrolled users
Completion rates
Release
Instructional design and course production

8. One-to-one & small group mentoring
8

9. Subscription plans
9
Premium SoloFree Premium Class

Access to all courses

No mentoring

Unlimited video
streaming

Course certificates
Premium Plus

Access to all courses

Personal mentoring

Unlimited video
streaming

Achievement certificates

State-recognized degree
20 eur / monthFree 90 eur / month 300 eur / month

Access to all courses

Group mentoring

Unlimited video
streaming

Achievement certificates

Access to all courses

No mentoring

Limited video streaming

10. Online degree in Multimedia project management

11. How it works

Launched in July 2015

State-recognised degree

Together with IESA Multimedia

Everyone can enrol

Entirely mooc-based, self-paced, 24/24 7/7

Modules and individualisation

Project-based approach

Peer assessment

One-to-one mentoring

Competences validates by mentors

Final project defense with a commission

12. Online degree: 1st in europeFirst results and lessons learnt

13. E-mail : natalie.cernecka@openclassrooms.com
Twitter : @NatalieCernecka
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