Digital Communication Strategy for Insurance Companies
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Social media is seen as risky for a long time, but not anymore. Here I am sharing a safe way for insurance companies to launch their. digital media channels.
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Digital Communication Strategy for Insurance Companies
- 1. DIGITAL COMMUNICATION STRATEGY FOR INSURANCE COMPANIES Prepared by: Elvan Salman
- 2. Contents
- 3. Purposes of the Presentation Analyze competitors Strategy to achieve growth objectives Who, what, where, when and how
- 4. Benchmark Analysis Analyze at least 4 competitor brands
- 5. How to?
- 6. Social Media Approach Goals, Objectives, Approach
- 7. Social Media Goals Customer Focused Organization Focused
- 10. Communicate «at» OR Communicate «with»
- 11. Approach/Customer Acquisition Brand building/Awareness/PR Rich/Targeted Advertising Word of Mouth Corporate Social Responsibility New types of products Knowledge&expertise sharing Increase revenue and market share
- 12. Approach/Customer Experience Self –service resources Monitoring Engaging Self-help communities Improve customer loyalty and reduce or avoid costs
- 13. Approach/Talent Acquisition Brand awareness –service resources Supports employee development Values employees Desirable Company Improve image, attract relevant talent and listen to employees.
- 14. Content Strategy What to share, how to share, keywords, key concepts
- 15. What you say & How you say
- 16. Social Media Content Pictures Recommendations News Website Links Reposts Videos Warnings
- 17. Social Media Voice Educational Smart Informational Professional Honest Interesting
- 19. OFFER Trust Accountability Credibility Expertise Social Media Posting Style
- 20. Social Media Posting Style WARN Dangers News New Products New Services
- 21. Keywords Security Peace Stability Credibility Trust Professional High Quality
- 22. Enabling customers to get expertise knowledge fastly. to understand the functions of each product and service easily. to reach company’s services and products on multiple channels.
- 24. SERVE: Multichannel DRIVE: Marketing operations, Sales, Recruiting SUPPORT: Customer Care REACT: Complaints LEARN: Customer Insight Monitoring and alerts Social Media Analysis LISTEN Engagement management Off-board social Media On-board social media ENGAGE OPTIMIZE Multichannel Integration Seed tracking CRM Integration Desired Outcome
- 25. Next Steps
- 26. THANK YOU.