How to build a successful fashion b2b web store on Magento? The author tells the challenges you will meet, the benefits you will get and shares his own experience in b2b.

2. How to build a fashion b2b store
using Magento
• eLogic
• Chernivtsi, Ukraine
• @pashok_ua
• pavlo@elogic.co
Pavlo Okhrem

3. Table of contents
1. About me:
• Who am I?
• What do I know about ecommerce?
• What expertise do I have in b2b commerce?
2. B2b strategies:
• Strategies: their pros and cons

4. 3. Why Magento?
Magento key features which makes it the top b2b platform
4. B2B UX components
• What makes b2b stores different from b2c stores?
• What is important when building a b2b user experience?
5. Admin enhancements for a b2b store
• What features should be built to make it easier to use for managers?

5. 6. B2B + Fashion industry: important take aways
• How we did it?
7. One important thing to remember.
• What I would like you to remember from today’s presentation

6. PHOTO
About me
 CEO and Co-Founder at eLogic Commerce
 Vice president of International affairs at Cluster BIT
 Co-founder and chairman at Chernivtsi IT CEO Club
 Participant in international business programs in Sweden and Norway

7. B2B Market size
$6.7
trillion $3.2
trillion
B2B by 2020
B2C by 2020

8. B2B strategies
Wholesale Marketplace Retail+Wholesale
Wholesale strategy is used when
you are selling to resellers.
Usually this kind of stores earn
because of the big turnover.
A strategy when you are a platform where
wholesalers and retailers meet. Usually you
charge on a transaction fee. This can be
done as a drop ship or when sellers ship
directly from your warehouse.
This is a type of an omni
channel strategy where you
are selling in both channels:
retail and wholesale

9. Example companies
B2B strategies
Marketplace Wholesale B2B+B2C
The world’s leading B2B
marketplace.
Zoetis is a famous
animal health company
that is selling wholesale
worldwide.
The world’s leading B2B
+ B2C marketplace. Their
strategy is that Amazon
is all about logistics

10. Important features
For a b2b store
Order history. It’s very important to have an
order history, because it can save much
business customer if he wants to order the
again.
Quick order. Some times the B2B users
know what they want, so the quick order
or order by sku feature will save their
time.
Shipping. You have to provide your
customer with different shipping
providers and methods, because often
business customers don’t want to wait.
Auto order. Loyal customers often
order the same items once a while.
So usually it’s good to provide such
a feature like auto order.
Tracking. You have to make tracking
for customers, so they can easily
track the progress of their business
order.
Invoices and taxes. It’s very important
that your customers can form the
invoices and taxes in their user panel,
so it’s easier for them to do
accounting.
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11. B2B Sales
57% of all B2B buying
decisions are made before
a person ever contacts a
company’s sales force

12. Key B2B Principles

13. Magento B2B
Why Magento?
Seriously? Are you kidding?

14. Magento B2B
Benefits of using Magento

15. UX Components
S
C
Q
F
S
S
N
Filters
Speed cart
Configurable products
Quantity buttons
Add to cart from search
Suggestions
Easy navigation

16. B2C UX components

17. B2B UX components
Configurable product

18. B2B admin
What managers need
Quick processing of orders. The less
steps it takes from a moment when the
created to the moment when the
goods: the faster you will get a loyal
Segmentation of customers. There
should be a difference between
corporate and private b2b
customers.
CRM and ERP integration. It is
always important to keep your
stock and customers base up to
date, so you can provide a great
service.
RMA. You have to react quick if your
customer want to replace some
products, because they were damaged.
Statistics. Your managers should have
an overall statistics of the store such
as: top searches, top ordered items, so
they can know what items will end in
stock soon in advance.
Reports. B2B is a complex thing, so you
have to have many reports on sales,
customer groups and statistic. That will
help you grow your wholesale businesses

19. B2B admin
analytics

20. B2B admin
Customer groups

21. B2B admin
Price breaks

22. Fashion b2b commerce
Important take aways
Images Attributes Configurator Time
In a fashion industry the
buyer want to see what
he buys, that’s why the
product images is a must
When we’ve built a fashion b2b store we
had to make a possibility to add different
sizes and colors from a single product
page.
Another cool feature is a suggestions
(Would you like to add x shirts of this
color?)
In our case it was a store which
was selling the customized
apparel, so first we designed a
configurator to upload images and
than a possibility to add products.
It’s very important to keep in mind
that when building a complex b2b
store you have to make a time of an
average visit from the moment of
selection to the transaction end as
fast as possible, because time =
money

23. 1. You can’t ignore mobile
2. Logistics speed will
increase
3. Transaction amount growth
4. Demand growth
B2B trends in 2016

24. Conclusions

25. Conclusions
• Before you start, you should understand what type of B2B business are you
• Deconstruct your processes
• Know your customer
• #1 Priority is shipping fast
• The most important thing. Customer service is very important.

26. Any questions?

27. CONTACT Me