1. Online Engagement
Relevance
The audience cares Commitment
about and enjoys this Time and resources
content are devoted to building
Messages are on Engagement a foundation – content,
brand and reflect the community, feedback
Builds connections
core benefits of the
The internal team is
organization People are interacting
more frequently, or invested in the effort,
more deeply helps generate
conversation and feels
the benefits of a
growing social media
community
1

2. Creating Advocates
INSPIRE EQUIP MOBILIZE
Inspire people to take Equip people with skills, Mobilize people &
action that changes the knowledge & abilities networks to take action.
world
Engage Educate Call to Action
Passion Skills Resources
Story Abilities Step by step
Create Possibilities knowledge Online/offline Transition
Connect Information Incentives
Open Doors How to’s Create Advocates
Be Relevant Leadership
Diverse & Inclusive Talking Points
Innovate
Create Relationships