1. The future of
personalized
local
discovery
NOAH WEISS, VP OF PRODUCT SEP 19, 2014

2. Evolution of local search
What’s broken today on mobile
Local discovery in 2020
2
Overview

3. Evolution
of local
search

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Friends telling friends!

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Paper directories!

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Desktop search!

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Desktop maps!

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Review sites!

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Reviews on mobile!

10. What’s
broken
today on
mobile
Fall 2012

11. • Queries are hard to write
• Browsing links take too much work
• Reviews are too wordy
• Where did my friends go?
• Why do we all see the same results?
11
5 reasons

12. Local
discovery in
2020
Fall 2012

13. The Halel andelwin eF oteuxrsttqt uare
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Predictions, not typing!

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Predictions, not typing!

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What you like matters!

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Your friends are back!

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Everyone can be an expert!

21. Each step counts!

23. ‹#›
“Someday, hundreds of
millions of people will carry
software in their pockets
that lets them know when
friends are nearby, when
places they’ll love are
around the corner, and
where nearby merchants
can help them save money.”
- Dennis Crowley, Foursquare CEO

27. Each step counts!

28. Proactive alerts in your pocket!

34. iBeacon

35. Wearables
Dashboard Navigation

37. • Predictions, not typing
• What you like matters
• Your friends are back
• Everyone can be an expert
• Each step counts
• Proactive alerts in your pocket
37
Local discovery in 2020

38. Thank you!

41. Foursquare is the Location Layer of the Internet