4. The Business Case.
• Ongoing shortage of qualified nurses in
the sector
• Traditional channels are expensive and
not delivering.
• Engage with the 90% of candidates not
actively seeking work
• Very little differentiation between
employer brands in this sector
• Your candidates use social networks
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5.
6.
7. ‘Head hunting’.
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8. What is social recruitment?
Social recruitment is at the intersection of social media,
stakeholder engagement and recruitment
• Target the networks of your preferred candidates
• Provide a compelling insight to the culture of the
employer
• Transform employees into advocates
• Deliver an easy mechanism for employees to share to
peers
• Activity (and impact) is highly measurable
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9. What is social recruitment?
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10. What is social recruitment?
• Developing a differentiated employee brand
• Understanding why people want to work for you
• Telling this story online – in your spaces and where your
candidates ‘hang out’
• Enabling employees and clients to advocate
• Connecting to potential employees beyond a specific role
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12. What is social recruitment?
• Integrated activity
• Many voices
• Roles across the organisation
Not driven by technology - driven by people.
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13.
14. Employee
HR
HR
HR
Strategy
Insight
&
Training
Engage
Systems
Candidate
Marke/ng
Marke/ng
Marke/ng
Execu/ve
Execu/ve
16. Case Study
Needles in the
haystack
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17. Treescapers.
• Critical shortage of arborists
in Australia.
• Major advertising/trade fair
expenses.
• New to social networking.
• International social network
recruitment strategy.
• Content rich blog and FB pages www.treescapers.com.au
to share the story.
• Staff engagement to leverage
networks and source content.
• Require approx. 40 arborists
per year
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18. Facebook
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19. Facebook
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20. Career Site
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21. Measured outcomes.
Recruitment Outcomes
• Size of talent pool
• Cost of hire
• Quality of hire
• Employee referrals
• Content development
• Brand awareness in broader social / industry and education
networks
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22. Measured outcomes.
Broader Outcomes
• Employee engagement and insight
• Client engagement and insight
• Increased community awareness
• Showcase of organisation
• Content library for use in other segments
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26. Getting Started.
• Purpose
• Identify what success looks like
• Identify risks and how to tackle them
• IT is an enabler, not a strategist
• Metrics - Organisational ROI is not Facebook ROI
• Pilot
• Employee Education / Guidelines – Everyone is an
advocate
• Resourcing
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27. Questions.
Kate Crawshaw, Director Engagement
kate@ellisjones.com.au web.
ellisjones.com.au
p. 03 9416 0046 twi1er.
@ellisjoneslive
m. 0433 616 396 blog.
ellisjones.com.au/
twitter. @katecrawshaw blog
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