web marketing

1. Opportunities for Graduates in a Digital World How can today’s Graduates help businesses to better market their products and services in the Digital world?

2. The Challenge for Business Why are some businesses struggling to market their products and services effectively?

3. Traditional Marketing Techniques are Becoming less Effective Cold-Calling TV Advertising Direct Mail Newspaper Advertising

4. The 4 Ps Model of Marketing is Becoming Less Relevant Product Price Place Promotion

5. The Opportunity for Business Forward thinking businesses that can truly embrace change, can alter their marketing efforts to leverage the power of the internet and increase market share.

6. 4 Ps is Becoming 4 Cs Community Co-Creation Customisation Conversation

7. How can a Business increase revenue by ‘leveraging the power of the internet’? Increase Sales / Sales Leads Improve Corporate Identity Become a Recognised Authority Increase Efficiency, etc.

8. 2 ways to directly increase sales leads Increase visitors (potential customers) to the website Increase visitor to customer conversions from the website Step 1 Step 2

10. Target customer groups

12. Create new channels to drive more visitors

13. Email marketing

14. Blog Marketing

16. The Opportunity for Graduates Many of today’s graduates will have a better and more intuitive understand of the concepts and benefits than their employers. Making them the ideal people to execute.

17. Questions? Digital agencies, IT industry, digital marketing or anything else? Have fun and good luck