1. 2
How effective is the combination of your main product and
ancillary texts?
http://www.youtube.com/watch?v=IOa8EAV89BY&feature=player_embedded

2. Brand Identity: Creating Bamford 2
Demographic viewers: Working class male and
female 15-25 year olds. I wanted the demographic to
be represented in the soap trailer but also their
stereotyped class clearly spotted in seconds of
seeing the poster. As all the characters are
adolescent I decided the show would be aired of
E4, a channel known for its controversial soaps
aimed at our target audience

3. Brand Identity: Creating Bamford 2
http://www.channel4.com/about_c4/styleguide/e4
styleguide/e4-brand-guidelines.pdf
To make sure both the poster and soap opera clearly showed what channel the soap opera would be on I
used the E4 style guide to find out which font, colour, position and how sizing of the logo and text are used
by the actual channel. This is E4’s brand identity which is widely known and easily identified by our target
audience.

4. Soap magazine conventions 2
Price in star
bubble, bold
Date font.
Large masthead,
top left hand
side of page Cover stars are
Very basic colour looking out at
scheme for reader to engage
background and them.
masthead.
Large capitalised
clear font- easy
Characters to read
referred to by
first name Bold colourful
borders around
extra features.
Anchoring Barcode
subheading “England”

5. Soap magazine conventions- our magazine 2
“North” Price in clear
Large bold font
masthead, top
left hand side of
page
Date
Cover stars are
Very basic colour looking out at
scheme for reader to engage
background and them.
masthead.
Large capitalised
clear font- easy
to read
Characters
referred to by
first name Bold colourful
borders around
extra features.
Anchoring Barcode
subheading

6. Brand Identity: Creating Bamford 2
To attract the adolescent audience we continued the
idea of E4’s sticker logo onto the magazine. We did
this by giving feature pictures contrasting blue
borders to the red background.
We copied the pictures of the two main characters
from the poster onto the magazine, so that both can
be recognised from each other as well as the
costume’s being the same as those worn in the
trailer.

7. Representing demographic and stereotypes 2
Dyed Pink hair, clearly represents a stereotypical
teenage ‘Scene’, usually seen with brightly dyed hair,
pale skin and dark eye makeup.
Hair is styled and make-up clearly being worn.
Female characters look like they have made an effort
to look good. This relates to the female demographic
who want to look a certain way and feel there best
usually caused by media production of celebrities.
Storylines are based on social themes. Using other
Different genders are represented. soap features appeals to a wider audience.
The teenager characters are around
the same age as the target
audience.
For the male character costumes, we kept them in the hoodies worn in
the soap trailer so that they could be easily recognised from the trailer
but also recognised for their stereotypes. The adolescent audience
would be able to relate the hoodie wearers as being often seen as
badly behaved “youths”

8. Genre 2
We wanted to represent social themes that may
effect our soap’s demographic. We also wanted to
bring up issues that may not effect them directly but
had a wider effect of Britain.
The slogan ‘where everybody knows your name...’
represents both the close friendships in the soap but
also the gossiping by the characters.
The airing time of our soap is relevant to the target
audience as it is late on a school/college night
showing it is not suitable for a younger audience
Social themes: Pregnancy, drugs,
teenage marriage, alcohol,
fights, gossip

9. Our target audience collage and social themes 2
Drugs Pregnancy
Friends Apple
Relationships
Blackberry Music festivals
Alcohol
Films and Media production
Teenagers
Social media websites

10. Representing a region 2
I used the name of a working class pub in Stockport
for my soap opera name to create a regional
representation. Audiences in the area would know it
is set in Stockport/Manchester.
The Eastenders opening credits create a strong brand
identity because of the easily recognisable buildings- 02
arena and the Thames river, which we relate to Eastenders.
The soap also gets its name from its setting in East London,
which is also immediately recognised in the opening
sequence.