1. The Marketing Mix & Market
Research. Analysis of uses in the
Music Industry.
Music Production
By The One and Only Original Chris
Alger

2. Product
• The product of music production is basically the
music and what forms they can be made into.
• The production forms are done through
recordings in a recording studio/company, which
use a multi-tracking system (recording each
instrument at a time then placing all the tracks
together) to record the music into a mp3 form.
• Another product considered is the songwriter
which writes songs for other artists.

3. Price
• There are different things that must be paid for
when producing music, the prices of renting out a
recording studio must be taken into
consideration.
• Also The cost of making the music into CD forms
and mp3 files are also taken into account.
• The staff used for the upkeep of the studio such
as engineers, who must get paid for there
wages, as well as the artist and the songwriters

4. Place
• The main place music production takes place
is within a recording studio either controlled
by the label or an individual Recording studio.
• The Music Production companies may also
have a may have an office as well.

5. Promotion
• The Music production companies use mainly other
aspects of their own company which focuses on
promoting their product or uses other companies
which can promote their product through advertising.
• Production companies also can advertise by playing the
product to different companies and radio stations.
• Production companies also promote themselves
through websites and in music videos, gains a lot of
publicity as at the end of the video there is usual
mention of the Production company.

6. Market Research
• Market research for music product can be done
through playing the product to a group of people and
asking them to review it.
• Through this they can change the track to suit the
audience either through editing in a recording studio or
changing parts of the song by calling in the artist.
• They also change the song to suit trends that are
happening at the moment and what will sell records,
and to bands that are already established use music
that will be attracted to them through the genre of the
band.