This document outlines a 10-step strategic planning process for small businesses to develop and implement a strategic plan. The steps include gathering a team to brainstorm, conducting a SWOT analysis, researching competitors, analyzing markets, getting employee and customer feedback, identifying 3-5 major goals or "Big Rocks," assigning tasks and responsibilities for each goal, meeting regularly to track progress, and repeating the process annually. The process is designed to help small businesses identify where to focus efforts to take their business to the next level.