2. Main Themes and Ideas
Genre – Comedy Horror
Our overall idea consists of two main characters who think they are victims of
prank when in reality they are victims of a serious homicidal attack within one
of the character's home in which they are unaware of throughout the majority
of the film.
Two characters, two friends :
Travis
Melvin
Both ages of 18, Typical Teenage boys ( Sporty, ignorant, humorous,
social)
Two other characters, unidentifiable killers.
3. Target Audience
The target audience we are basing the film on is from
ages of 15, we came up with this idea from ratings from
similar films, such as paranormal activity and the scary
movie.
The combination of the two genres will create a large target
audience, some interested for the comedic aspect, some for
the horror and some for both.
4. Influences
Trailer
Scary movie- This film has been a popular comedy-horror francize for years.
The film will influence us through the way it combines the genres to be
entertaining. We will also use the same type of dramatic irony, where the
characters an unaware that the killers are a real threat. We will also try to
create the comedic feel the film has.
When a stranger calls - The basic storyline of this film will be a great
influence to the horror side of our trailer.
Home alone – because of the fact they are alone at home, together. There
are no parents/guardians present.
5. Influences
Poster A mixture of
serious
horror and
comical
iconography.Comical
looking
characters
using horror
related props.
Body
language
makes the
characters
seem
unserious.
6. Influences
Film Magazines-
We will use this issue of
total film as inspiration when
creating our magazine
because we like the layout
of the cover, including the
idea of three main
characters. We feel this
would be appropriate for our
cover as well as we want to
feature more than one
person.
This magazine
will influence us
by mainly colour
schemes and
fonts, specificall
y because its fun
and quirky, as
essence we
would like our
magazine to
have, just like
our film.
8. Marketing
Some of the best marketing ideas-
THE BLAIR WITCH PROJECT
In 1999, three filmmakers disappeared
in the woods of Burkittsville, Maryland.
All that was found of them was the
footage that went on to become one of
the biggest Independent hits of the
modern era, revitalizing the Horror
genre as well as Indie film in the
process, however this footage was not
part of a true story and nor were the
film makers missing. It was until the film
premiere itself, were the filmmakers
attended that the public believed they
were actually missing. They achieved
this by creating a website featuring
missing posters. A documentary was
also released looking into films
creation. Never before was a film‟s
marketing campaign so effective at
faking the reality presented within the
film itself.
AVATAR
Through releasing previews of their
stunning visual avatar creating a buzz.
August 21st, 2009 was “Avatar Day”, the
day where fans who were lucky enough
to get an invite were allowed to preview
of footage in IMAX 3D; as well as receive
some Avatar merchandise to promote the
film. At the same time, a standard trailer
and information on the film‟s toy/video
game campaigns were also revealed.
9. Our marketing
Using influences from our research we decided to re-
enact the film slighlty by putting the audience in the same
kind of scenario as the characters by making a setting
which replicates the original setting in which the premiere
will be screened.
This is an image from
the „avatar day‟
