In this file, you can ref free useful materials about affiliate marketing beginners guide and other materials for affiliate marketing beginners guide such as affiliate programs, affiliate tips…
1. Affiliate marketing beginners guide
In this file, you can ref free useful materials about affiliate marketing beginners guide and other
materials for affiliate marketing beginners guide such as affiliate programs, affiliate tips…
If you need free ebook:
Top 21 affiliate marketing programs
Top 12 secrets to be successful in affiliate marketing
Top 8 free affiliate marketing ebooks for beginners
pls visit: affiliatemarketingaz.com
I. Affiliate marketing guides
Dan Cohen, Market Unit Leader, at Tradedoubler offers some sage advice on building an
affiliate marketing strategy for your business
Think of a website you have visited recently. Did a banner advert appear offering you a special
rate on flights, cash-back on a purchase, a 10 per cent discount on the new autumn collection or a
product price comparison?
Welcome to the world of affiliate marketing.
In affiliate marketing a 'publisher' (essentially an individual or organisation with a website) acts
as an outsourced digital sales team for your business, promoting your products in return for a
commission. They do this by carrying promotional adverts on behalf of an advertiser and if
visitors to the website click on this advert, the link takes them to a site belonging to the
advertiser.
Depending on the performance metrics agreed between the advertiser and the publisher, if the
customer then clicks (perhaps to receive further information), watches a video, registers, signs up
to a newsletter or buys something, the website publisher receives a commission for driving that
action.
Why do it?
For a publisher, affiliate marketing offers some significant benefits. Firstly, there is the
opportunity to generate additional revenue. For some organisations affiliate marketing represents
their entire business (for example, price comparison websites); for others it is a useful way of
making some money alongside their core business activity. Secondly, carefully selected ads can
bring some big brand names on to your website and boost your association with them. This can
have a beneficial impact on your own brand reputation.
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2. For an advertiser, affiliate marketing is a great way to get other people or businesses to promote
your products and services and you reward them – usually with a commission payment - for each
referral or sale. It extends your 'reach' in terms of audience and, if well targeted, can provide a
highly cost-effective, scalable and influential additional sales channel.
How do I become an affiliate?
There are two main routes: you can either join an affiliate network run by an established affiliate
marketing organisation, or you can apply directly to an advertiser to see if it has, and is accepting
new members onto an affiliate programme. Affiliate networks typically have relationships and
programs in place with a number of advertisers and they can help you to select the right brands
for your website. They also tend to provide on-going support, development and revenue
optimisation opportunities that are worth considering (see 'Seek out the experts' below.)
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Persistence
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3. Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
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4. effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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