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Presentation given at the ACI Digital Summit, february 2014 @Schiphol
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Eindhoven Airport - Digital Activities 2014
1.
Eindhoven Airport Eindhoven Airport MARKETINGPLAN
2013 GOING DIGITAL
2.
3.
Mapping the Airport Eindhoven Customer
Journey MARKETINGPLAN 2013
4.
Mapping the Customer
Journey * Particulier
5.
Mapping the Customer
Journey The customer journey can take up to six months or more Passengers are just in the terminal for a few hours Claim other touchpoints
6.
Customer Journey
7.
Customer Journey
8.
9.
10.
11.
12.
Customer Journey
13.
Customer Journey
14.
Google Indoor Streetview
15.
16.
Eindhoven Next… Airport MARKETINGPLAN 2013
17.
18.
19.
+ + =
20.
Eindhoven Airport THANK YOU MARKETINGPLAN
2013
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