Lightning Talk from 2019's The Digital Nonprofit conference.

1. How to Regularly – and Without a Lot of Extra Effort – Find,
Capture, and Share Good Stories About Your Organization
Nicole Jones
Techsoup Director of Communication and Community Engagement
@techsoupcanada | @nicjonestweets

2. . © TechSoup Global | All rights reserved2
TechSoup’s Mission
To build a dynamic bridge that leverages technology to enable
connections and innovative solutions for a more equitable planet.

3. “The shortest distance
between two people is a
story”
-Terrence Garguilo

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We’ll Cover How To...
Capture: Improve Interview Skills, Story Types and Your Digital
Toolbox
Know how to interview and use the right tools.
Share: Repurpose Stories + Make Informed Channel
Decisions
Success takes one great story and a couple of channels
done well.
Find + Collect: Build a System and Culture for Sharing
Stories
Plan, assign, and cultivate people and resources.

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• Plan your storytelling
• Create a document of important moments
throughout the year.
• Create a system with people in place
• Assign a story finder.
• Create a story bank using an online form that can be
filled out by anyone.
• Cultivate a storytelling organizational culture
• From executives to volunteers, collecting great
stories should fall under everyone’s job description.
• Make stories an integral part of every meeting and
host monthly “story cafes.”
Find + Collect: Build a System and Culture for Sharing Stories

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Capture Stories: Improve Interview Skills, Story Types, and Your Digital Toolbox
• Become a good interviewer
• Do your research beforehand.
• Think about narrative arc of the story.
• Be curious -- ask good follow-up questions!
• Try out different types of stories
• Show what it’s like behind-the-scenes at your
organization.
• Profile a client, a volunteer, or a staff person.
• Do Q&A sessions where a member of the
community interviews you.
• Build a digital toolbox
• Video -- iMovie, Adobe Premiere Rush
• Podcast -- Zencastr, SoundCloud
• Infographics -- Canva, Adobe SparkYMCA East Bay

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• Success takes one great story -- repackage it!
• Newsletter
• eBook
• Podcast
• Infographics
• Email campaign
• Presentations
• Donor thank you’s
• Make informed channel decisions
• Too many channels (especially social media) to
embrace them all.
• What channels are your audience most active on?
What type of content do they like to consume?
Share: Repurpose Stories + Make Informed Channel Decisions

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TechSoup Products and Services
for Digital Storytelling and Beyond
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Head over to www.techsoupcanada.ca to browse
the catalogue and find additional resources.

9. 9
Thank You!
@techsoupcanada | @nicjonestweets