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Talent Collective talentcollective.co 1
Talent Collective talentcollective.co 2
•Reducing the “emotional waste”
through individual + group coaching 

•Co-developing strategies for happy
and engaged teams

•Coaching leaders to build beloved
organizational cultures
IN WORKPLACES
Talent Collective talentcollective.co 3
Crystal Henrickson CPCC, ACC
Career + Leadership Coach
Co-Founder, Talent Collective
Hi,
I’m…
and seasoned remote worker
talentcollective.co 4
Talent is scarce. 

89% of Canadian employees are willing to
leave their current job for “the right offer.”
They are self-selecting work that allows them
autonomy, mobility and flexibility.
Source: Globe And Mail: Annual Salary Guide Report 

https://www.theglobeandmail.com/report-on-business/small-business/talent/employers-who-dont-realize-the-job-market-has-
changed-are-in-for-a-nasty-surprise/article37681562/
talentcollective.co 5
What’s a 2018 strategy
to attract tech-literate talent?
• Debunk the myths
• Provide some high level 

action items to attract top talent
talentcollective.co 6
talentcollective.co 7
Remote workers aren’t as invested.
They don’t work as hard when 

no one is watching.
Source: HBR: https://hbr.org/2014/01/to-raise-productivity-let-more-employees-work-from-home
myth
talentcollective.co 8
76% of 5,500 professionals feel there are
fewer distractions outside of offices.
Source: FlexJobs 2017 survey 

https://www.flexjobs.com/blog/post/productive-working-remotely-top-companies-hiring/
Home working led to a 13% increase in
productivity, and higher work satisfaction.
Reality
Source: HBR: https://hbr.org/2014/01/to-raise-productivity-let-more-employees-work-from-home
talentcollective.co 9
Create flexibility through some culture shifts that
reward high performance.
Ex. Relax traditional rules like 9-5;

Give people space to tend to personal life; 

Organize around business results and watch
higher performers exceed results!
Action
talentcollective.co 10
talentcollective.co 11
To work well, we need to be in the same room.
myth
talentcollective.co 12
Most of us don’t have the same work “rhythms”
Flexibility makes individuals feel in control which
is vital for creativity, especially in knowledge
economies (like tech).
Reality
Source: Work Flexibility Fact Sheet
https://www.workflexibility.org/wp-content/uploads/1MFWF-Fact-Sheet-Business-Case-for-Work-Flexibility.pdf
talentcollective.co 13
Develop inclusive communication rituals. 

These fuel stronger alignment to goals,
recognize results and
foster social bonds.
Ex. Asynchronous #high5 or goals & gratitudes
Action
talentcollective.co 14
talentcollective.co 15
It costs too much in time, money and other
resources to implement new systems and
behaviours.
myth
talentcollective.co 16
Remote work saves time, money and energy for
both the employer and the employee.
2/3 of people want to work from home.
36% would choose it over a pay raise.
46% of companies that allow flexible work 

say it has reduced attrition.
Reality
Source: WorkFlexibility.Org
https://www.workflexibility.org/the-business-case-how-work-flexibility-improves-recruiting-and-retention/
talentcollective.co 17
Audit your workplace and seek out high
performing employees who are craving more
flexibility.
Pilot a remote program with them to grow your
culture towards attracting remote talent!
Action
talentcollective.co 18
Ask yourself: What do you want to do to attract tech-
literate talent to your organization?
Take action: Schedule 1 of 10 complimentary workplace
communication consultations with me.
bit.ly/digitalnonprofit
Now what ?
talentcollective.co 19
linkedin.com/in/crystalhenrickson/
crystal@talentcollective.co
talentcollective.co

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How Do You Attract Tech-Literate Talent? - Crystal Henrickson

  • 2. Talent Collective talentcollective.co 2 •Reducing the “emotional waste” through individual + group coaching 
 •Co-developing strategies for happy and engaged teams
 •Coaching leaders to build beloved organizational cultures IN WORKPLACES
  • 3. Talent Collective talentcollective.co 3 Crystal Henrickson CPCC, ACC Career + Leadership Coach Co-Founder, Talent Collective Hi, I’m… and seasoned remote worker
  • 4. talentcollective.co 4 Talent is scarce. 
 89% of Canadian employees are willing to leave their current job for “the right offer.” They are self-selecting work that allows them autonomy, mobility and flexibility. Source: Globe And Mail: Annual Salary Guide Report 
 https://www.theglobeandmail.com/report-on-business/small-business/talent/employers-who-dont-realize-the-job-market-has- changed-are-in-for-a-nasty-surprise/article37681562/
  • 5. talentcollective.co 5 What’s a 2018 strategy to attract tech-literate talent? • Debunk the myths • Provide some high level 
 action items to attract top talent
  • 7. talentcollective.co 7 Remote workers aren’t as invested. They don’t work as hard when 
 no one is watching. Source: HBR: https://hbr.org/2014/01/to-raise-productivity-let-more-employees-work-from-home myth
  • 8. talentcollective.co 8 76% of 5,500 professionals feel there are fewer distractions outside of offices. Source: FlexJobs 2017 survey 
 https://www.flexjobs.com/blog/post/productive-working-remotely-top-companies-hiring/ Home working led to a 13% increase in productivity, and higher work satisfaction. Reality Source: HBR: https://hbr.org/2014/01/to-raise-productivity-let-more-employees-work-from-home
  • 9. talentcollective.co 9 Create flexibility through some culture shifts that reward high performance. Ex. Relax traditional rules like 9-5;
 Give people space to tend to personal life; 
 Organize around business results and watch higher performers exceed results! Action
  • 11. talentcollective.co 11 To work well, we need to be in the same room. myth
  • 12. talentcollective.co 12 Most of us don’t have the same work “rhythms” Flexibility makes individuals feel in control which is vital for creativity, especially in knowledge economies (like tech). Reality Source: Work Flexibility Fact Sheet https://www.workflexibility.org/wp-content/uploads/1MFWF-Fact-Sheet-Business-Case-for-Work-Flexibility.pdf
  • 13. talentcollective.co 13 Develop inclusive communication rituals. 
 These fuel stronger alignment to goals, recognize results and foster social bonds. Ex. Asynchronous #high5 or goals & gratitudes Action
  • 15. talentcollective.co 15 It costs too much in time, money and other resources to implement new systems and behaviours. myth
  • 16. talentcollective.co 16 Remote work saves time, money and energy for both the employer and the employee. 2/3 of people want to work from home. 36% would choose it over a pay raise. 46% of companies that allow flexible work 
 say it has reduced attrition. Reality Source: WorkFlexibility.Org https://www.workflexibility.org/the-business-case-how-work-flexibility-improves-recruiting-and-retention/
  • 17. talentcollective.co 17 Audit your workplace and seek out high performing employees who are craving more flexibility. Pilot a remote program with them to grow your culture towards attracting remote talent! Action
  • 18. talentcollective.co 18 Ask yourself: What do you want to do to attract tech- literate talent to your organization? Take action: Schedule 1 of 10 complimentary workplace communication consultations with me. bit.ly/digitalnonprofit Now what ?