2. Daily Commercial News Home Page, www.dcnonl.com
TARGET
108,758 unique visitors per month.
390,942 page views per month.
Below: Visitors are primarily made up of
the following construction professionals
within the GTA & Ontario.
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3. Daily Commercial News ROS (Run of Site) Home Page
Advertising Positions
728x90
468x60
300x250
160x600
Run of Site
advertising allows
you to maximize
your ad exposure
on multiple pages
throughout the
website.
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4. Daily Commercial News special section advertising
positions: General Trades, Concrete, Steel …
728x90
300x250
160x600
Special section
advertising allows you to
zero in on targeted
customers.
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5. DCN Online – (Run of Site) Examples
Example 1
DCN ROS Advertising –
1,000 impressions, $ 45 CPM
Total investment: $ 45 net
Example 2
DCN ROS Advertising –
10,000 impressions, $ 45 CPM
Total investment: $ 450 net
Example 3
DCN ROS Advertising –
100,000 impressions, $ 45 CPM
Total investment: $ 4,500 net
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6. DCN Online – Special Section Opportunities
Discuss with your representative on how to target specific
construction professionals through sectional advertising.
Sections are as follows:
Building Envelope
Concrete
Demolition
Green Building
Heavy Equipment
Occupational Health & Safety
Professional services
Road Building
Sewer & Watermain
Skills Training
Steel
Trade Contracting
Water & Wastewater
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7. Advertising Campaign Performance Reporting
All advertising placements will be served & reported through
Doubleclick
24/7 Access to Campaign Reports
Campaign will be tracked and optimized by:
Creative
Special Section
Placement
Monthly performance reports will be sent to detailing:
Total Monthly impression and click activity
Impressions by creative
Clicks by creative
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8. iMedia Contact Information
Robert Elias
Senior Account Executive, RCD Canada
905.752.5526 (office)
robert.elias@reedbusiness.com
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