2. Marketing to B-U-Y-E-R-S
 Our goal in 2012 is to focus marketing
dollars toward reaching real estate buyers
and get them in contact with our agents.
 Target Marketing

3. 2012 Media Types
Our media mix includes a variety of marketing targets to
reach buyers where and when they may be considering
acquiring real estate.
1. Print Media
2. Signage
3. Television
4. Radio
5. Internet
6. In-house Literature

4. Print Media
 Newspapers
 Maps & Directories
 Local Area Guidebooks

5. Outdoor Advertising
 Billboard Signs
 Signage at Property Listings

6. Television
 Focus on Local TV stations

7. Internet Marketing
Growing Segment with Huge Impact & Widest
Reach
 Website
 Listing Syndication
 Social Media
 Videos
 Search Engines
 Banner Ads

8. More About Internet
 Listing Syndication  Social Media
Our company and agents have worked to
maximize our exposure on the major national
real estate listing sites including:
 Eliason Realty Blog
 AOL Real Estate
 Like Us on Facebook
 Homes.com
 Follow Us on Twitter
 Realtor.com
 Visit our Company on
 Trulia LinkedIn
 Yahoo Real Estate  Visit Us on YouTube
 Zillow
 Oodle.com
 and many more

9. Internet Screen Views –
Social Media Pages

10. In-House Literature
 Business Cards
 Property Data Sheets / Listing Sheets
 Exclusive Property Pamphlets
 Listing Booklets
 Mailings to customer base
Radio Marketing

11. Eliason Realty Model
 Utilize modern technologies but focus
marketing on our long-standing values.
 This is our 50th year and some things we
don’t want to change!