How do students use streaming video? What makes a streaming video good / bad? Where do students search for videos?

1. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Great expectations:
Student experience with
video
Elisabeth Leonard, MSLS, MBA
Executive Market Research Manager
elisabeth.leonard@sagepub.com

2. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Why?
• SAGE is launching video collections in 2015.
• We want to know what students, faculty, and librarians
use video for so we can meet student, faculty, and
librarian needs.
• We want to do research that informs us all.

3. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Methodology
• Literature review
• Interviews with 9 students and 3 surveys with 1,673
students

4. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Demographics
• 42% from North America
• 33% from Asia Pacific
• 19% from Europe
• Less than 1% from South America.

5. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Demographics
• Undergraduate students: 49%
• Graduate or postgraduate students: 33%

6. It is shown in the
classroom. (64%/62%)
To illustrate a point in a
presentation. (18%/15%)
To understand course
material (59%/59%)
To learn practical skills.
(34%/28%)
To hear another point of
view. (29%/28%)It is assigned from a
reading lists for classroom
prep (43%/27%)
Students and video
For extracurricular
reasons.
Never watch
videos (5%/4%)
It is assigned as
supplemental
(41%/30%)

7. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Generalizations
• Tend to watch 2-8 minutes
• Easily bored/distracted, but want to learn
• Looking for something just right
• A large part of their educational experience has included
video
• They actually say “flipped classroom”

8. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Where they find video
• YouTube (71% or 748 students)
• Google search (45% or 470 students)
• Class web page (43% or 455 students)
• Library (32% or 332 students)

9. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What makes for ‘good’ video
• Engaging speakers
• Relatable examples
• Practical applications of theoretical concepts
• Infographics, colorful visuals, or diagrams
• Humor

10. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What makes for ‘bad’ video
• Monotone speakers
• Wrong audience level
• Not easily identified as relevant
• Odd sounds or bad audio
• Distracted speakers

11. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Streaming video & the library

12. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston

13. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
How the library can communicate
services to students
• Library website
• Learning management system
• Social media (including Facebook)
• Email
• Touch screens inside the library
• Posters on bulletin boards near the entrance to the
library

14. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
In their own words
• Send an email to my school/personal email address or pin it to the
bulletin
• Giving out only information for relevant services so that I would not
disregard all mails from the library thinking they are all just general
mails.
• Face to face initially would be nice.
• I would rather they list it out on the website. I prefer words over videos.
• Facebook page, website- short, snappy posts with links to more
information if required.
• Don't tell me, especially don’t send me emails. If I want, I search myself.
If the library wants to inform students, just tell the lecturers to advertise
it.
• Send emails regarding open houses with FREE ITEMS

15. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
What they want from libraries
• Neither faculty nor students think much about the library
as a source for streaming video
• But both could use the help
• Make it seamless and easy
• And discoverable

16. Los Angeles | London | New Delhi | Singapore | Washington DC | Boston
Questions?
• Email elisabeth.leonard@sagepub.com
• White paper is available for free at
www.sagepub.com/repository/binaries/pdfs/Studentsand
Video.pdf