1. Argentina
Ileana Cepeda
Rodolfo Reyes
Rodolfo Veyan
Elena Torres

2. Cultural features
 Argentina is an important cultural pole, with countless museums and art
galleries, besides its vigorous theater community.
 There are two typical music styles in the country, the tango and the folklore.
 The soccer is the most popular sport in Argentina without any doubt, and
inspires such intense passions. The two main teams are the arch-enemies
Boca Juniors and River Plate.
 The beef is the primary Argentine dish. Their version of the barbecue is
called asado and it's a must when you gather with family and friends on
weekends.
 The alfajor is a traditional and very popular sweet layered pastry which
reminds a yo-yo. It's commonly filled with dulce de leche (caramelized milk)
and coated with chocolate.

3. Cultural features
 Nepotism is common and staff are manipulated by a variety of persuasive
methods ranging from paternalism to outright exploitation and coercion.
 Their sense of time is typically South American. They can be quite
unconcerned about punctuality, though they are not the worst offenders
on the continent.
 Argentineans are poor at cooperating with authorities and with carrying
external plans that do not correspond to their immediate needs. As a
consequence, they are not among the best of audiences.

4. Negotiation style
 Argentineans conduct meetings and negotiations in a courteous and
sophisticated style
 They tend to overanalyze in the Latin manner and can be quite
opinionated if they are given the chance
 Their way to negotiate is relaxed. Argentineans hate trading relationships
under pressure.
 Argentineans can be very persuasive.

5. Three of the most important
companies:
 Repsol (energy)
 Telecam
 Arcor (candies)

6. How to negotiate with them?
 They care a lot of their business relationships. Social activities are very important
and are a key aspect of doing business.
 They are very formal in negotating. Especially in the first meetings you have to be
polite and courteous.
 Before doing business with the Argentines you have to travel, get to know the
country, and interact with the environment.
 Their native language is Spanish. Therefore, that will be the language spoken in the
negotiation.
 It is recommended not to dwell on the country’s numerous political problems and
financial disasters.
 Argentines have a difficult time disagreeing, so do not think that things are going
well simply because no one is challenging what you say.
 Argentines expect to deal with people of similar status.
 Hierarchy is important. Decisions are made at the top of the company. Business
moves slowly because it is extremely bureaucratic. Decisions often require several
layers of approval.

7. Etiquette
 Do not immediately begin discussing business. Small talk helps establish a rapport.
 Appointments are necessary and should be made 1 to 2 weeks in advance,
preferably by e-mail or telephone.
 Avoid January and February, which are their vacation times; the middle weeks of
July, which is when many go skiing; and during the two weeks before and after
Christmas.
 You should arrive on time for meetings, although the person you are meeting
may not be punctual.
 In some older, more bureaucratic organizations, the more important the person
you are meeting, the longer they keep you waiting.
 The person you are meeting with may accept telephone calls and attend to
other business while you are there.
 Have all printed material available in both English and Spanish.
 Decisions are not reached at meetings. Meetings are for discussion and to
exchange ideas.