Go Inbound Marketing 2013: The marketing playbook has fundamentally changed: consumers have more tools than ever at their disposal to block, ignore, or fast forward through traditional advertising. As a result, marketers need to find a different approach to attract, convert, engage, and delight customers. HubSpot's CEO Brian Halligan will talk about how the marketing playbook has changed and how inbound marketing can help companies create marketing people love.

1. Inbound Marketing
Brian Halligan
@bhalligan
#GoInboundMktg

5. @bhalligan #GoInboundMktg

7. Hate Love

8. How do you do Inbound
Marketing?

9. Inbound Marketing = Content + Context
Conte
nt

10. Inbound Marketing = Content + Context

11. Inbound Marketing = Content + Context

12. Inbound Marketing = Content + Context

13. Inbound Marketing = Content + Context
Conte
xt

14. Inbound Marketing = Content + Context

15. Inbound Marketing = Content + Context

16. Website
Social
Email
f+
$
CR
M
Inbound Marketing = Content + Context

17. Online Quote
Request for
SUV
Customers Provide Context

18. Ignore Context at Your Own Peril
3 Days Later:
The “marketing
automation” system
sends me this…
(Not an SUV)

19. Context is More than Email
5 Days Later:
I go back to
the website
and try to
remember
where the
SUVs are…(Website isn’t
Personalized)

20. Context is More than Email

21. Inbound Marketing
Content:
• Blog
• Social Media
• SEO
• Offers
Context
• 360 view of contacts
• Personalize emails
• Personalize website
• Personalize social

22. But…

23. But…
vs

24. Marketing Hires.

25. The Press Release Hire .

26. The Press Release Hire.
Money v Brains
Rent v Own
Hate v Love

27. D A R C : Digital Native

28. D A R C : Analytical

29. D A R C : Reach

30. D A R C : Content Creator

31. CEO as Marketer.

32. CEO as brand…

33. CEO as brand…

34. CEO as brand…

35. CEO as brand…

36. WE’VE
GOT OUR
TOES
IN…
36

37. TIME TO
JUMP IN
ALL THE
WAY!
37

38. 38

39. 39

40. 40
http://marketing.grader.com

41. 4
Thank You.