Elemental The Intel Museum case study
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A case study on online PR building a web presence for the technology company Intel
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Elemental The Intel Museum case study
- 1. Intel Museum case study Online PR and strategic linking comms
- 2. About
- 3. Inspiring creation Intel Museum in Santa Clara, California allows visitors to interact with dynamic exhibitions and educational programs the technology business Demonstrates the impact it has on how we play and work
- 4. Heritage The iconic brand is encapsulated in a physical museum which it Developed to share its heritage with visitors to museum off and online It culminated in the delivery of the new Intel Museum site
- 5. Brief
- 6. Launching a site As with many digital projects, a site launch is just the beginning However, The Intel Museum had greater challenges ahead 9/11 had an impact on domestics flights across the USA
- 7. Challenging challenges The Intel Museum needed to re-engage various stakeholders With the newly launched site building its presence online, but to also capture The imagination of kids, parents and educators
- 8. Approach
- 9. Online PR strategy Elemental researched an online PR and strategic linking strategy that looked Beyond just a digital approach, but sought to highlight the appeal of the Off and online museum and its educational programs
- 10. More than physical Although the key component was to provide a digital approach Activity was also about creating footfall at the museum as well as boosting relevant link equity, site traffic and web visibility
- 11. Connecting dots Strategic linking is often misunderstood and carries negative connotations We researched link equity, search engine ranking and the museums profile Across digital media assessing strength and weakness
- 12. Impact
- 13. Telling stories Ethical online PR and strategic linking focused on stories integrated with Traditional channels to reach off and online audiences appealing to Decision makers and stakeholders to build confidence
- 14. Digital legacy The recommendations showed how an integrated digital approach Prepared comms to manage confidence when the time was right and a Possible digital roadmap to be managed in-house
- 15. Learn more with us Strategic linking has moved on in the last decade, so if you want to know What’s changed and how it has an impact upon your brand and how to Work ethically building positive link equity, let us know
- 17. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
- 18. Interested?
- 19. Getting in touch
Notas do Editor
- Intel Museum case study Online PR and strategic linking communications
- About
- Inspiring creation Intel Museum in Santa Clara, California allows visitors to interact With dynamic exhibitions and educational programs the technology business Demonstrates the impact it has on how we play and work Picture credit The Intel Museum in Santa Clara, California was established in 1992 to present the history of Intel Corporation in a fun and educational manner. In addition to offering a historical perspective, interactive exhibits teach visitors about Intel's silicon technology and its role in changing the world.
- Heritage The iconic brand is encapsulated in a physical museum which the brand Developed to share its heritage with visitors to museum off and online Culminating in the delivery of the new Intel Museum site
- Brief
- Launch a site As with many digital projects, a site launch is just the beginning However, The Intel Museum had greater challenges ahead 9/11 had an impact on domestics flights across the USA
- Challenging challenges The Intel Museum needed to re-engage stakeholders creating interest With the newly launched site building its presence online, but also to capture The imagination of kids, students and educators
- Approach
- Online PR strategy Elemental researched an online PR and strategic linking strategy that looked Beyond just a digital approach, but sought to highlight the appeal of the The off and online museum and its educational programs Picture credit The famous Intel audio trademark greets visitors at the Intel Inside Brand Program exhibit at the Intel Museum in Santa Clara, California. Visitors explore how this successful program led the Intel® brand to become one of the 10 most valuable brands in the world.
- More than physical Although the key component was to provide a digital approach Activity was also about creating footfall at the museum as well as boosting Relevant link equity, site traffic and web visibility
- Connecting dots Strategic linking is often misunderstood and carries negative connotations We researched link equity, search engine ranking and the museums profile Across digital media assessing strength and weakness
- Impact
- Telling stories Ethical online PR and strategic linking focused on stories integrated with Traditional channels to reach off and online audiences appealing to Decision makers and stakeholders to build confidence Photograph credit Knowledgeable and friendly docents teach students about the science behind silicon technology at the Intel Museum in Santa Clara, California. Hands-on activities and group exercises provide a fun and engaging experience.
- Digital legacy The recommendations showed how an integrated digital approach Prepared comms to manage confidence when the time was right and a Possible digital roadmap for the brand Photograph credit Knowledgeable and friendly docents teach students about the science behind silicon technology at the Intel Museum in Santa Clara, California. Hands-on activities and group exercises provide a fun and engaging experience.
- Learn more with us Strategic linking has moved on in the last decade, so if you want to know What’s changed and how it has an impact upon your brand and how to Work ethically building positive link equity, let us know
- Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
- Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
- Interested? Now you’re read about us and what we do, are you interested in getting in touch?
- Getting in touch
- Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline