#MBLT14: Inspired by innovations (http://mblt.ru) — international mobile conference Organizers: e-Legion (http://e-legion.com), RAEC (http://raec.ru/en/)

1. 4/11/2014– strictly confidential, confidential, internal, public – 1
Winning with Partners – the new operator mantra
Joseph Noronha, Deutsche Telekom

2. 4/11/2014 2
Lookingback–building everything fromgroundup….
Mantra of those days – build it – and they will buy it!
A push rather than a pull market
People had limited options
Building “stuff” was expensive and
required deep pockets

3. 4/11/2014 3
Fastforwardtotoday – consumeris literally spoilt ofchoice
The old mantra no longer applies (at least in many cases)
Abundant choices
Better educated
Cheaper options
Allprimarilyfueledbytheinternet
Better customized

4. 4
Spotify is changing
the Music Industry
Forbes Jan, 2013
4/11/2014 4
Digital Innovationhappensoutside thecompany
These are all billion dollar firms!

5. 4/11/2014 5
TheImpact
Operators all around the world are acutely feeling the heat!
Musicload / Gamesload closed
Musicload & Gamesload will be closed down by mid year
2014
“no chance against other platforms such as Amazon,
Apple etc” - die Welt (01/2014)
Skype/WeChat as threats
“Skype/ WeChat bigger threat than carriers” – China
Mobile Chairman (02/ 2013)
SMS volume up by only 2.1% despite increase in
penetration by over 7% - impact of messaging apps
Telefonica Digital restructured
Telefonica Digital was restructured (02/ 2014)
Operations being consolidated within the parent
SMSrevenue decline
Cannibalization of SMS/ IM revenue by OTT players
SMS traffic fell from 10bn messages/ month to 3bn in 1
year (2011) – (10/2011)

6. 4/11/2014 6
DTAGStrategy
Winning with Partners is at the heart of DTAG strategy
Seamless
connectivity
for the
Gigabit Society
Winning with
Partners
Secure cloud
solutions
Best-in-class
customer
experience
Single Interface Localized approach Simpler tech interfacesEasier contracting

7. 4/11/2014 7
Winningwith Partners inAction

8. 4/11/2014 8
Winningwith Partners inAction

9. 4/11/2014 9
Winningwith Partners inAction

10. 4/11/2014 10
Winningwith Partners inAction

11. Single Wireless
Speaker
Addressing
multiple
segments
Moving into
lifestyle
devices
4/11/2014 11
Openingupnewareas
The accessory business – from speakers to supporting a lifestyle.
Whyspeakers– becauseits all part of the
ConnectedLifeconcept!

12. 4/11/2014 12
Enabling theDTAGDigital Transformation

13. 4/11/2014 13
EnrichingAccess

14. 4/11/2014 14
Expediting Rollouts

15. THANKYOU!