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Keep track of your business finances oonnlliinnee qquuiicckkllyy aanndd eeaassiillyy.. 
NNoo ssooffttwwaarree ttoo iinnssttaallll.. NNoo aaccccoouunnttiinngg eexxppeerrttiissee rreeqquuiirreedd..
One of the MAJOR PAINS felt by Small 
Business Owners is their accounts
“modern” accounting has remained largely 
unchanged since The Great Depression 
when it was developed in a world of mass 
production and large scale industrialisation...
● to report the “worth” of a company 
to an outsider 
● NOT to help anyone manage their business!
this is largely 
IRRELEVANT 
to a modern small business
this is largely 
IRRELEVANT 
to a modern small business 
which has 
● few staff 
● little or NO inventory
represents the 
EVOLUTION 
of accounting to accommodate 
such new businesses
focusing on day-to-day transactions...
with automatically generated reports 
presented in an easy-to-understand format 
on the only thing a small business manager 
really cares about: CASH FLOW
CLOUD-BASED 
easily accessed 
 anywhere, any time, on any browser / device 
 by an authorised Partner (e.g. accountant) 
 consistent look & feel across desktop / hand-held 
system automatically manages 
 updates 
 backups 
 changes to tax, super, minimum wage, etc
ffoorr mmoorree iinnffoorrmmaattiioonn ggoo ttoo:: 
eelleeddggeerr..ccoomm..aauu

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eLEDGER - the ONE MINUTE pitch

  • 1. Keep track of your business finances oonnlliinnee qquuiicckkllyy aanndd eeaassiillyy.. NNoo ssooffttwwaarree ttoo iinnssttaallll.. NNoo aaccccoouunnttiinngg eexxppeerrttiissee rreeqquuiirreedd..
  • 2. One of the MAJOR PAINS felt by Small Business Owners is their accounts
  • 3. “modern” accounting has remained largely unchanged since The Great Depression when it was developed in a world of mass production and large scale industrialisation...
  • 4. ● to report the “worth” of a company to an outsider ● NOT to help anyone manage their business!
  • 5. this is largely IRRELEVANT to a modern small business
  • 6. this is largely IRRELEVANT to a modern small business which has ● few staff ● little or NO inventory
  • 7. represents the EVOLUTION of accounting to accommodate such new businesses
  • 8. focusing on day-to-day transactions...
  • 9. with automatically generated reports presented in an easy-to-understand format on the only thing a small business manager really cares about: CASH FLOW
  • 10. CLOUD-BASED easily accessed  anywhere, any time, on any browser / device  by an authorised Partner (e.g. accountant)  consistent look & feel across desktop / hand-held system automatically manages  updates  backups  changes to tax, super, minimum wage, etc
  • 11. ffoorr mmoorree iinnffoorrmmaattiioonn ggoo ttoo:: eelleeddggeerr..ccoomm..aauu