Hands on... Facebook - social media basics (what's about it for people and business)

•

0 gostou•483 visualizações

A quick review on Facebook, the most popular social network worldwide and why people engage there... and what's important for business.

Tecnologia Negócios

hands on...
Eleazar Santos - Digital Consultant - @eleazarsantos
Madrid, June 7 2013
#SmartMuffin
social media
basics edition
viernes, 7 de junio de 13

social by nature
1
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
June 5, 2013
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
from a university network
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
to an expanded network
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
the most popular, worldwide
Source: Global Web Index, January 2013
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
Vs.
and it’s Google main competitor
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
where there’s a competition for relevance
Source: Get Post Rocket, Septiembre 2012
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
as we move to more social experiences
viernes, 7 de junio de 13

it’s about people
2
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
newsfeed: the sacred grail
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
open communication
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
private communication
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
affiliation by interests
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
events & calendar
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
games, videos and apps
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
coupons and discounts
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
and coming soon... gifts
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
devotion to brands
viernes, 7 de junio de 13

it’s about people
business
3
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
we love brands... sometimes
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
set the rules before talking
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
talk to yours fans... and let talk
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
integrate other social media
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
notoriety & engagement tabs
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
core to social business
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
customer acquisition
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
support on customers’ preferred site
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
information & easy access
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
geolocation presence
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
advertising solutions
Different objectives,
different formats
• Branding & community:
page like ads
page like sponsored story
• Product awareness:
page post photo ad + link
page post video ad + link
page post like sponsored story
• Campaigns:
sponsored stories
• Apps download:
mobile app install ads
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
performance assestment
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
viernes, 7 de junio de 13

4
wrapping up...
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
Communication
•Discovery
•Counseling
•Affiliation
•Entertainment
•Engagement
personal & corporate use
•Communication
•Feedback
•E-care
•Advocacy
•New services
•Performance
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
thanks for
coming!
http://www.linkedin.com/in/eleazarsantos
viernes, 7 de junio de 13

Mais conteúdo relacionado

Destaque

#GettingSocial: Introducción al mundo 2.0

Eleazar Santos

TcSchool: Personal branding

Eleazar Santos

De acuerdo con el I estudio sobre la Transformación Digital en la empresa española, realizado por Territorio creativo, el 79% de los consultados asocia este fenómeno a canales de ventas y fidelización. Sin embargo, pareciera que desde las marcas nos esforzamos más por captar que por conocer al cliente y diseñar una oferta de valor a su medida. Para abordar al cliente digital, primero debemos entender sus hábitos de consumo y comportamiento, y así empezar a construir de forma sólida las bases para el desarrollo de capacidades digitales a nivel de negocio y organización. Presentación realizada el 17 de marzo de 2016, en el #TcTalks, en el marco del eShow Barcelona.

Adaptar la estrategia de medios al cliente digital

Eleazar Santos

Presentación de la segunda parte del curso de Introducción a la estrategia en medios sociales: del análisis a la planificación, efectuada el 4 de diciembre de 2014. Curso de nivel básico, dirigido a profesionales de marketing y comunicación que busquen iniciarse en el social media marketing o entender su aplicación estratégica en el negocio. Tras hacer un repaso por las posibles aplicaciones de los medios sociales en el negocio y cómo diseñar una estrategia que aporte al logro de objetivos del mismo, ahora buscaremos instrumentar este proceso. Ademas, abordamos mediante un caso cómo hacer un análisis de proyecto, base de la estrategia, y la estructura básica del social media plan. Estructura: 1. La empresa conectada 2. El análisis, la base de la estrategia 3. Revisión de caso BIBLIOGRAFIA Y ENLACES DE INTERÉS: #Socialholic: todo lo que necesitas saber sobre el marketing en medios sociales http://bit.ly/SocialholicPlaneta http://bit.ly/SocialholicAmazon Manuales de Territorio creativo para dominar las herramientas del entorno 2.0. http://bit.ly/TcGuiasMediosSociales

Introducción a la a estrategia en medios sociales: del análisis a la planific...

Eleazar Santos

Presentación del curso "Diseña tu estrategia en medios sociales: pasa del “Like” a la conversión, efectuada el 13 de noviembre de 2014, en Foxize School. Curso de nivel básico, dirigido a profesionales de marketing y comunicación que busquen iniciarse en el social media marketing o entender su aplicación estratégica en el negocio. Un repaso práctico sobre el entorno en que nos movemos, las posibles aplicaciones de los medios sociales en el negocio y cómo diseñar una estrategia que aporte al logro de objetivos del mismo. Estructura: 1. En qué entorno nos movemos 2. Principios de estrategia en medios sociales 3. Revisión de caso 7. BIBLIOGRAFIA Y ENLACES DE INTERÉS: #Socialholic: todo lo que necesitas saber sobre el marketing en medios sociales http://bit.ly/SocialholicPlaneta http://bit.ly/SocialholicAmazon Manuales de Territorio creativo para dominar las herramientas del entorno 2.0. http://bit.ly/TcGuiasMediosSociales

Introducción a la estrategia en medios sociales

Eleazar Santos

Modelo AS IS: análisis de medios sociales

Eleazar Santos

Gestión de marca y de crisis de telcos en medios sociales

Eleazar Santos

Aplicación de los objetivos del Social Media Marketing

Eleazar Santos

Destaque (8)

#GettingSocial: Introducción al mundo 2.0

TcSchool: Personal branding

Adaptar la estrategia de medios al cliente digital

Introducción a la a estrategia en medios sociales: del análisis a la planific...

Introducción a la estrategia en medios sociales

Modelo AS IS: análisis de medios sociales

Gestión de marca y de crisis de telcos en medios sociales

Aplicación de los objetivos del Social Media Marketing

Semelhante a Hands on... Facebook - social media basics (what's about it for people and business)

Jaag idea

Andrew Missingham

Teachmeet Pompey Presentation

neilcford

Second Screen Meetup First Meeting

Work at Play

Second Screen Meetup First Meeting

Second Screen Vancouver Meetup

Advanced business models i catapult

Founder-Centric

Diga hello world ao mundo mobile

Carlos Cavalcanti

Welcome by Mobile Bootcamp Host: "State of the Industry"

iMedia Connection

Driving Value from Mobile, Zurich

LINE_Communications

Strata EU 2013 – Information revolution in government

James Abley

Naideation

Andrew Missingham

Collab final

Perry King

Paradigm Spit: Creativity = 5

Simon Pont

Slides used during the launch session PechaKucha on Thursday 8th December at Salford Business School, University of Salford, UK. Meet the Authors: Gordon Fletcher @gordonfletcher - Salford Business School - Buyer Persona Spring Aleksej Heinze - @AleksejHeinze - Salford Business School - How SEO contributes to digital marketing mix Martin Williams - @ukcopywriting - ukcopywriting.com - Doctor Strangewords And How I Learned to Love the Blank Page Alex Fenton - @AlexFenton - Salford Business School - Being social on social media Tahir Rashid - @drtahirrashid - Salford Business School - Know your mobile marketing Colin Telford - @telfordian - The Candidate Ltd - Why a career in digital is so hot right NOW! Sophie Iredale - @SophieIredale - Salford Business School - Quality and exciting digital content

Digital and Social Media Marketing Book Launch - #passion4digital

Masters in Digital Marketing Europe

Design for Mobile (Responsive or Adaptive, who cares?) by Justin Taylor

DigitalMarketingShow

Designing for mobile (v2) - Digital Marketing Show

Justin Taylor

#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

amdia

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Branded3

Figaro: Finding Your Audience on Social Media

Laura Crimmons

Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013

Cain Ransbottyn

Digitale intimiteit bij een uitvaart verzekeraar als Dela

Vincent Everts

Semelhante a Hands on... Facebook - social media basics (what's about it for people and business) (20)

Jaag idea

Teachmeet Pompey Presentation

Second Screen Meetup First Meeting

Advanced business models i catapult

Diga hello world ao mundo mobile

Welcome by Mobile Bootcamp Host: "State of the Industry"

Driving Value from Mobile, Zurich

Strata EU 2013 – Information revolution in government

Naideation

Collab final

Paradigm Spit: Creativity = 5

Digital and Social Media Marketing Book Launch - #passion4digital

Design for Mobile (Responsive or Adaptive, who cares?) by Justin Taylor

Designing for mobile (v2) - Digital Marketing Show

#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Figaro: Finding Your Audience on Social Media

Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013

Digitale intimiteit bij een uitvaart verzekeraar als Dela

Mais de Eleazar Santos

Ambassadorship

Eleazar Santos

Research techniques for data driven marketing strategies

Eleazar Santos

Given the Cambridge Analytica scandal, the implementation of the new General Data Protection Regulation (GDPR) and awareness of privacy concerns, marketers may face obstacles in their digital strategies to reach consumers. Are we tired of social media? We are definitely not. A snapshot of the current social media landscape shows we are steady on its use either in terms of information consumption, entertainment, product research, and shopping. Social media is the heart of our marketing strategies, if we rely on smart social. We have to be relevant to our audiences, to connect on their preferred means and to make data (structured and unstructured ones) available to the whole organization. More on Rebel Thinking: https://www.goodrebels.com/why-social-media-is-the-heart-of-digital-marketing/

Why social media is still the heart of digital marketing

Eleazar Santos

Las redes sociales impulsaron la transformación digital, al dar voz a las personas y nuevos modelos de relaciones y colaboraciones. ¿Cuáles son las principales? ¿Qué cambios se anticipan? ¿Qué rol juegan y qué ventajan proveen a nuestras estrategias de relación con el consumidor? Son algunas de las preguntas que solemos abordar en este módulo de la oferta académica de The Valley, acompañado de las últimas tendencias y revisión de casos prácticos.

Introducción a las redes sociales: protagonistas y tendencias

Eleazar Santos

Nuevos modelos de negocios en la era digital: personas y propósito

Eleazar Santos

#Design It Yourself: el impacto de la transformación digital en el sector de ...

Eleazar Santos

La transformación digital también no sólo ha modificado al consumidor, sino también a las organizaciones, en búsqueda del mejor talento y agilidad para poder afrontar estos cambios. En esta presentación efectuada en el Foro de RRHH de Foment del Treball, junto con mi compañero José Luis Rodríguez (http://es.slideshare.net/iusufr), repasamos las premisas de la marca empleador y su impacto en la vinculación y gestión del talento.

Empresa 2.0: del Employeee Engagement al Employer Branding

Eleazar Santos

Bienvenidos a LinkedIn

Eleazar Santos

Medios sociales: de la estrategia al contenido.

Eleazar Santos

Las organizaciones requiere de una identidad digital definida y en sintonía con sus valores, para estar en los medios sociales. A través de los planes editoriales, construimos poco a poco y damos cohesión a las comunidades. No obstante, para acelerar su desarrollo y cumplir otros objetivos (ej: notoriedad), necesitamos acciones creativas de dinamización. Ésta presentación fue efectuada el 21 de noviembre de 2011, para estudiantes del curso de Community Management y Medios Sociales del Instituto Hune.

Vertebración y dinamización de comunidades

Eleazar Santos

¿Se puede calcular el valor de una marca en los medios sociales? ¿O anticipar el atractivo de un producto antes de que llegue al lineal? Existen más de 901 millones de personas activas en Facebook y otras 145 millones en Twitter, en todo el mundo: ellas hablan con las marcas y sobre ellas, generando continuamente información que puede agregar una importante dimensión social al diseño y adaptación de las estrategias de negocio donde las personas están en el centro. Estamos frente a la generación de modelos de negocio “sociales”, que escuchan de forma activa y aprenden de las necesidades de sus clientes. Esta presentación fue compartida en el Congreso Web de Zaragoza, el 2 de junio de 2012, por Eleazar Santos, SM Strategist, y con el respaldo del Departamento de Social Intelligence @tcreativo, Enrique Hortalá (@enriquehortala) y Jaime Valverde (@mitus82).

Social Business Intelligence

Eleazar Santos

Guía de Uso de Twitter

Eleazar Santos

Mais de Eleazar Santos (12)

Ambassadorship

Research techniques for data driven marketing strategies

Why social media is still the heart of digital marketing

Introducción a las redes sociales: protagonistas y tendencias

Nuevos modelos de negocios en la era digital: personas y propósito

#Design It Yourself: el impacto de la transformación digital en el sector de ...

Empresa 2.0: del Employeee Engagement al Employer Branding

Bienvenidos a LinkedIn

Medios sociales: de la estrategia al contenido.

Vertebración y dinamización de comunidades

Social Business Intelligence

Guía de Uso de Twitter

Último

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

Evaluating the top large language models.pdf

ChristopherTHyatt

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Tech Trends Report 2024 Future Today Institute.pdf

hans926745

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Scaling API-first – The story of a global engineering organization

Radu Cotescu

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2