Learn about the difference between fixed and growth mindsets and how they affect the development of creative careers (especially for those people just starting out). Plus, discover ways to change the mindset of you and your creative team with a free resource covering 12 simple tactics. This presentation was originally published as an article on www.eleanorsnare.com. You can read the full post here: http://eleanorsnare.com/the-mindset-stopping-creatives-fulfilling-their-potential/

1. T H E M I N D S E T
S T O P P I N G
C R E A T I V E S
F U L F I L L I N G
T H E I R
P O T E N T I A L
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2. H O W D O W E G E T T O
B E G O O D A T T H I N G S ?
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Carol Dweck, psychology researcher and professor:
- Everyone has “implicit views” about where ability comes from
- A fixed mindset believes ability is innate and given from birth
- A growth mindset believes it comes from hard work

3. S P O T T I N G A F I X E D
M I N D S E T
A F I X E D M I N D S E T S A Y S T H I N G S L I K E . . .
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- How you react to failure is a good indicator of your mindset type
- A fixed mindset sees failure as terrible and something to avoid
- A growth mindset sees failure as a way to learn and develop

4. “I’m lazy…so don’t ask me to
do too much work.”
“I’m not very good at layout…
so I’m leaving it until last.”
“I find decision making really
hard…will you tell me what
to do?”
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5. W H A T ' S S O B A D A B O U T
A F I X E D M I N D S E T ?
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- No attribute is ever 'good' or 'bad'
- But a fixed mindset can stop you from fulfilling your potential
- It makes attributes into barriers
- It attaches negative emotions to mental traits
- It takes away our ability to change things about ourselves

6. ELEANORSNARE.COM

7. F I X E D M I N D S E T S A T
W O R K
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Abi Manifold, leadership consultant with QA Learning:
"Fixed mindsets kill innovation, because people are scared
to fail. Instead of being celebrating for trying they are
‘blamed’ for when things don’t go well first time.
Fixed mindsets mean organisations don’t learn from their
mistakes. Mistakes happen and then can be valuable lessons!
Instead of using that new found knowledge, organisations
waste precious resources scapegoating."

8. ELEANORSNARE.COM

9. F I X E D M I N D S E T S I N
Y O U N G C R E A T I V E S
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From my article:
"Early-career creatives with a fixed mindset are much less
likely to progress in their career than those with a growth
mindset, because people with growth mindsets give new
things a try, even when they think they might fail.
[People with fixed mindsets] are likely to hold themselves
back because they believe they’re no good at coming up with
ideas, or that they’re no good at expressing themselves."

10. B U T Y O U R
M I N D S E T C A N
B E C H A N G E D .
H E R E ' S H O W .
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11. E N C O U R A G I N G A
G R O W T H M I N D S E T
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- Dweck points out that fixed mindsets can be changed
- Important elements are the language we use and our approach to
failure
- You can encourage a growth mindset in other people
- And yourself!
T R Y T H I S T A C T I C A S A N E X P E R I M E N T . . .

12. Invite your team to dream up 15
new business ideas in 15 minutes
(or even less).
Fun, fast-paced and significantly
reduces worry about failure
because it’s about volume,
not ‘perfect solutions’.
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S E T T I M E L I M I T S
F O R R A P I D
B R A I N S T O R M I N G

13. H E L P Y O U A N D Y O U R
T E A M D E V E L O P
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- Get 12 easy tactics to develop a growth mindset based on three
key techniques
- Plus ways to use these techniques by yourself and encourage your
own growth mindset
- An online and print-friendly version
- Bonus: printable illustrated quotes about growth mindset
S C R O L L T O F I N D O U T H O W . . .

14. Sign up on
or click the button below:
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15. T H A N K S F O R
R E A D I N G !
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Read the whole article right here:
The Mindset Stopping Creatives
Fulfilling Their Potential
@ e b s n a r e