My goal is to direct customers to your growing business by showcasing your unique brand story. With over 10 years experience creating content and over three years building brand biographies and SEO rich copywriting in E-Commerce, you can count on me.

1. Welcome to my
Portfolio
Erin L. Delaney
570-905-6993
erin.delan@gmail.com

2. About Me
My goal is to direct customers to your growing business by showcasing your
unique brand story. With over 10 years experience creating content and over
three years building brands and offering SEO rich copywriting in E-
Commerce, you can count on me for attention-grabbing, creative work.
I’ve got an eclectic writing background- as Walt Whitman writes, "I am large, I contain multitudes." Over the
last 6 months, I have worked as an entertainment and travel journalist for The Pocono Journal on VisitPoconos.com
writing speciality pieces about events and local businesses in the Wyoming Valley.
In the last three and a half years, I have written product copy for high end E-commerce fashion retail, with a focus in
Fragrance and Beauty, Performance/athletics, Shoes, Jewelry, Accessories, Birdcage, and Home and Seasonal products as
well as researched, completed comparative analysis and wrote copy standards for Home, Fragrance and Beauty, and
Birdcage.
I love creative variety and telling stories from unique angles. Over the last two years, I was the exclusive voice for
biographical vendor content and product copy for Birdcage, a high-end specialty shop at Lord and Taylor. I especially
enjoyed working with buyers, marketing analysts and upcoming businesses to build a strong shop voice, improve
conversion rates and reduce returns while using best SEO practices for keyword and content strategy.
In the past, I have prepared and edited images for layouts, created and written newsletters and prepared a variety of digital
and print communications from blogs to sales and news campaigns to press releases and results reporting.
Read on....

3. MY WORK IN ACTION
Henry David Thoreau writes, ”Simplify, Simplify.”
The most effective words are said simply, tactfully, and accurately, and I believe that
writing and performing my poetry has prepared me best in the creation of
meaningful and powerful writing. I have also gained strong public
speaking/presentation skills and audience engagement.
• Published in Down the Dog Hole Anthology, 2016.
• “My Words Are Green” published in Poetry
Auction Anthology 2014.
• Faculty Poetry Feature at Misericordia University’s
Speaker Series: From Mouth to Mic: Waxing Poetic
II, 2013.
• Poetry Feature at New Visions Monthly Writers
Showcase and Poetry Reading, 2012.
• Poetry Feature at the Scranhattan Festival,
Scranton, PA. 2008.
• “The Audience” published with Poetry-in-Transit
LCTA program, 2008.
• Slam Poetry Winner, Wilkes University MA
Program, 2005.

4. Lord & Taylor: Product Copy
The Oliver Gal Artist Company is an art and
lifestyle brand based in South Florida.
Spearheaded by sisters and artists, Lola and
Ana Sanchez, these avant-garde inspired
collections capture life’s most haute moments.
This print displays a feminine, poetically chic-
skirted fashionista stepping out near L’arc de
Triomphe in a vibrant contrast of color and
black and white.
Romantic jasmine blends with
fresh orange blossom for
exquisite feminine warmth.
High-speed adventure-wear
electrified by a roadside neon-
likeness and punctuated with
colorful Swarovski crystals.

5. Lord & Taylor: Birdcage Shop
“We’d be happy for your copy team to
generate the descriptions again. […] you
begin every description with: The designers of
Various Projects are playfully "improving the
quality of lives, one keytag at a time." This was
followed by a sentence reacting to or
elaborating on the spirit of the individual
Keytag.” –Various Projects, Various Keytags

6. Freelance and Contract Copywriting
“I worked briefly with Erin at Sakari Salon. She
helped me with a web project, writing web
content for the site. Erin's work on Sakari's bios
was creative. She helped edit and reflect each
person's unique qualities. I would definitely
work with her again.”
-Valerie Horchos @ Wyde Eyed Design Studio
The secret to tasty salsa is to first tantalize
the reader’s mind with mouthwatering copy.
As part of a contract job, I wrote the salsa
content and biographical information for the
Terrapin Salsa brand.
Delightfully scented, handmade soap by Yellow
Apron Soap Company with descriptions to match.

7. One of my favorite aspects of writing is the diversity. I’ve interviewed authors, plastic
surgeons, spa and salon owners, nude art models, mattress store owners, dance instructors,
motivational speakers, musicians, and actors to produce business biographies, profiles,
human interest pieces, and articles for websites and weeklies such as: VisitPoconos.com
and The Philadelphia City Paper, and national publications such as: The Woman's
Newspaper.
http://archives.citypaper.net/articles/2008/01/24/how-we-work
“Thanks for all your hard work and creativity.”
– Marshall Partington, M.D. FACS
“Erin consistently delivers written pieces
within the specified scope and on time.”
–Vatrice Chestnut, Birmingham Woman’s
Newspaper
Entertainment and Small Business Journalist

8. As an online college instructor and a book
editor, managing and communicating
effectively and closely with others, making
deadlines and dealing with shifting priorities
is a must. Researching, checking information
accuracy, editing and proofreading, and then
communicating that material effectively and
engaging the right audience is of utmost
importance.
“Erin knows her stuff! She manages to fix
the things that need fixing in a manuscript
without losing the author’s voice. A rare
talent.” – Paul Barretta, Owner of Talent
Clearing House, Inc.
https://www.facebook.com/pages/Do-the-
Devils-Work-for-Him-by-Amy-Sciarretto-
Rick-Florino/84602634811
Editing and Teaching

9. Digital and Print Communications
Preparing print and digital projects along with
social media communications is an important
aspect of strong and tuned-in business today. My
continued experience in writing newsletters,
preparing sales and news campaigns, social
media, press releases and marketing emails, have
resulted in successfully promoting b-to-b
product announcements, reporting sales and
results as well as showcasing company volunteer
efforts and weekly business updates.
My writing and Photoshop work at
GUARD Insurance Company

10. Lord & Taylor, Wilkes-Barre:
The Studio Pulse
Digital and Print Communications:
To keep the studio strongly connected while clarifying
inter-department information, I wrote and edited a
newsletter called The Studio Pulse, which ran successfully
with help from photographers and image editors for six
months until changes in management and studio structure
were made.

11. Blog/Social Media
Content- Working to
Grow and Retain
Communities
The Little Blueberry received
over 255,000 page views in 2013.
Chickadee’s 2006 Appalachian Trail
Journal received over 43,000 hits in
11 months.

12. Social Media NEPA Raw Foodies:
Tripled attendance with
the Facebook page and
flyers.
NEPA Whovians:
Coordinated group events
and shared common
Experiences online and in
real life with this Facebook
page.
Misericordia University’s
Instress Magazine: Faculty
Advisor 2012-2013

13. Thank you!
Erin L. Delaney
Email: erin.delan@gmail.com
Phone: 570-905-6993
LinkedIn: www.linkedin.com/erinldelaney/
Blog: http://mywordrobe.blogspot.com/
Instagram: @erin.delan