Experimental and Quasi-Experimental Designs Chapter 5 * Introduction Experiments are best suited for explanation and evaluation research Experiments involve: Taking action Observing the consequences of that action Especially suited for hypothesis testing Often occur in the field The Classical Experiment Classical experiment: a specific way of structuring researchInvolves three major components: Independent variable and dependent variable Pretesting and posttesting Experimental group and control group Independent and Dependent Variables The independent variable takes the form of a dichotomous stimulus that is either present or absent It varies (i.e., is independent) in our experimental process The dependent variable is the outcome, the effect we expect to see Might be physical conditions, social behavior, attitudes, feelings, or beliefs Pretesting and Posttesting Subjects are initially measured in terms of the DV prior to association with the IV (pretested) Then, they are exposed to the IV Then, they are remeasured in terms of the DV (posttested) Differences noted between the measurements on the DV are attributed to influence of IV Experimental and Control Groups Experimental group: exposed to whatever treatment, policy, initiative we are testing Control group: very similar to experimental group, except that they are NOT exposed Can involve more than one experimental or control group If we see a difference, we want to make sure it is due to the IV, and not to a difference between the two groups Placebo We often don’t want people to know if they are receiving treatment or not We expose our control group to a “dummy” independent variable just so we are treating everyone the same Medical research: participants don’t know what they are taking Ensures that changes in DV actually result from IV and are not psychologically based Double-Blind Experiment Experimenters may be more likely to “observe” improvements among those who received drug In a double-blind experiment, neither the subjects nor the experimenters know which is the experimental group and which is the control group Selecting Subjects First, must decide on target population – the group to which the results of your experiment will apply Second, must decide how to select particular members from that group for your experiment Cardinal rule – ensure that experimental and control groups are as similar as possible RandomizationRandomization: produces an experimental and control group that are statistically equivalentEssential feature of experimentsEliminates systematic bias Experiments and Causal Inference Experimental design ensures: Cause precedes effect via taking posttest Empirical correlation exists via comparing pretest to posttest No spurious 3rd variable influencing correlation via posttest comparison between experimental and control groups, and via randomization Example of Research Using an Experimental Design Researchers at the University of Marylan ...
Experimental and Quasi-Experimental Designs Chapter 5 * Introduction Experiments are best suited for explanation and evaluation research Experiments involve: Taking action Observing the consequences of that action Especially suited for hypothesis testing Often occur in the field The Classical Experiment Classical experiment: a specific way of structuring researchInvolves three major components: Independent variable and dependent variable Pretesting and posttesting Experimental group and control group Independent and Dependent Variables The independent variable takes the form of a dichotomous stimulus that is either present or absent It varies (i.e., is independent) in our experimental process The dependent variable is the outcome, the effect we expect to see Might be physical conditions, social behavior, attitudes, feelings, or beliefs Pretesting and Posttesting Subjects are initially measured in terms of the DV prior to association with the IV (pretested) Then, they are exposed to the IV Then, they are remeasured in terms of the DV (posttested) Differences noted between the measurements on the DV are attributed to influence of IV Experimental and Control Groups Experimental group: exposed to whatever treatment, policy, initiative we are testing Control group: very similar to experimental group, except that they are NOT exposed Can involve more than one experimental or control group If we see a difference, we want to make sure it is due to the IV, and not to a difference between the two groups Placebo We often don’t want people to know if they are receiving treatment or not We expose our control group to a “dummy” independent variable just so we are treating everyone the same Medical research: participants don’t know what they are taking Ensures that changes in DV actually result from IV and are not psychologically based Double-Blind Experiment Experimenters may be more likely to “observe” improvements among those who received drug In a double-blind experiment, neither the subjects nor the experimenters know which is the experimental group and which is the control group Selecting Subjects First, must decide on target population – the group to which the results of your experiment will apply Second, must decide how to select particular members from that group for your experiment Cardinal rule – ensure that experimental and control groups are as similar as possible RandomizationRandomization: produces an experimental and control group that are statistically equivalentEssential feature of experimentsEliminates systematic bias Experiments and Causal Inference Experimental design ensures: Cause precedes effect via taking posttest Empirical correlation exists via comparing pretest to posttest No spurious 3rd variable influencing correlation via posttest comparison between experimental and control groups, and via randomization Example of Research Using an Experimental Design Researchers at the University of Marylan ...