Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.

1. 7 Social Media Marketing Secrets Every
Network Marketer Should Know
Elaine Ross
http://www.meetelaineross.com/

2. Do you find it difficult to design a workable social media
marketing plan that will provide value to your audience as well
as fitting in with your busy schedule?
Would you like to learn seven social media marketing secrets?
When you start out there is always a feeling of overwhelm and
also enthusiasm and anticipation about all the possibilities.
The problem can be how to get started on this exciting
journey.
In this post I am going to share seven social media marketing
secrets. These tips will work in any social media program you
decide to use for your network marketing business

3. Social media marketing secret
#1: Create a business plan around your vision and goals
It is important to have a plan so that you know exactly where
you want to go in your business and the goals you plan to
achieve.
The first step is to take time to write a plan detailing exactly
what your vision and goals are and how you plan to put them
into action to benefit your social media audience.
Are your goals to generate more leads and customers for your
business opportunity or are you promoting a specific brand?

4. Your business plan will be your guide so you have a way of
planning each day and tracking your results.
Begin your social media plan with one or two central
objectives and once you have achieved some results begin
adding more strategies from your business plan.
This is the art of scalability and stops the overwhelm so
many new marketers face because they try to do too much at
once in their eagerness to grow their business.

5. Social media marketing secret
#2: Identify your target market and their problems
It is important to know your target market and what
problems they have so you can begin creating content that
meets those need and engages your audience.
Begin by Creating a Customer Avatar
 This is the profile of your target customer
 Become their go to person
 Create a message that appeals to them
 Have a specific person rather than generic everyone
 Connect on emotional level- go deep to get their fears
and deepest desires

6. Your customer avatar is:
 A specific individual with….
 A name
 A face
 Specific age and job
 Specific demographics and other characteristics that make
them who they are.

7. Here are some questions to ask yourself as you identify your
target audience:
 Where do they hang out?
 What websites do they go to?
 What do they read?
 What do they watch on TV?
 What do they do in their spare time?
 Who are their heroes?
 Who are they responsible for?
 Who might they let down or fail?
 What keeps them up at night?

8. As you work through this list this will help you decide the
most suitable types of content to share with your
audience.
Also the best places to share this content where they are
most likely to see and benefit from the information you
post.

9. Social media marketing secret
#3: Choose your best social media platform
Decide which social media method you want to use first.
This will be the one where your target market spend their
time.
Begin with one or two marketing platforms that you feel are
the ones where your target market are and focus on posting
great content.
Once you have mastered this strategy then start adding more
social media channels. Remaining focussed is the key to
success.

10. As you continue to build your business and grow your audience,
you can always add the other social media strategies at a later
point.
Keep your eye on your target market and you will soon learn
where they hang out the most.
Many marketers start on Facebook. If you do this check your
insights to see who your fans are.
This is a great guide to check out the other social media
platforms they enjoy and create content there to gain their
attention

11. Social media marketing secret #4: Plan your content
It is so important that you create engaging content that
draws your audience back for more.
It is vital that you are creating content that is relevant to
your audience.
Spend time each week planning your posts in whatever social
media platform(s) you are utilising.

12. A great way to learn effective methods is to follow leaders
in your niche and see what they are doing.
How many times a day do they post and at what times do
they get the best engagement?
What types of content do they get the best engagement on?
Do they use a lot of images and videos and what types get
good engagement?

13. By taking note of what they are having success with will be an
excellent guide for you as you create a variety of content for
your audience.
Another great tip is to use training from your company to
create content.
A training program I recommend is MLSP where you can
attend webinars, wakeup calls to come up with ideas for
content.
If you are a member you have a huge back office to leverage
content from.
I highly recommend you take a 10 day trial with My Lead
System Pro. http://www.getmlspmastery.com/

14. Here are some tips to leverage MLSP
Create a blog post, video or mini Facebook post from tips you
got from a webinar or wakeup call
Create a post to promote an upcoming weekly webinar.
Check out the training in the back office and create a post
on the tips you got and promote the training with your MLSP
link
Once you have decided on the best social media platforms
for you and your target audience it will be much easier to
plan your posts and timing of your posts.

15. Social media marketing secret #5: Create a daily action Plan
It is important that you decide how much time you can
allocate to your business.
We all lead busy lives so it is crucial to have a plan that fits in
with your responsibilities, family and work.
Many new network marketers have full-time jobs so
developing a plan to work your business is the only way to
gain momentum.
A good number of network marketers adapt a plan where
they work their new business in the nooks and crannies of
their day.

16. To be successful you need to work on the plan that is best for
you and leaves you with a feeling of achievement.
This is where the DMO daily method of operation is crucial to
taking your business to the next level.
Keeping a diary or a checklist in an excel spreadsheet is useful
so you can track your tasks on a daily basis and review them at
the end of each day and week.
There are a number of programs you can use to schedule your
social media posts such as Hootsuite, Post Planner or Tweet
Jukebox.

17. Social media marketing secret #6: Engage with your audience
Creating content consistently will help you to start engaging with your
prospects and gain new leads.
If you are able to create your content in advance and schedule your posts
this gives you more time to engage with your followers.
Always make sure to respond to comments and messages as your audience
begins to engage with you. This will further enhance the ‘know like and
trust’ formula that is so important in network marketing.
Keeping an eye on your results and how your content resonates with your
audience will help you to know what to keep producing and what to change
to gain more leads and sales.

18. Social media marketing secret
#7: Review and Analyse your Achievements
Many social media programs have an analytics section where
you can track your results
Checking these sections in your social media programs helps
you create the types of content that your target markets
enjoys and engages with.
There is also tracking data for your links. If you use Bitly links
you can get data from this site.
You can also use pixels on your site to track your visitor’s
information and gauge your results to enable you to optimise
your campaigns.

19. Being able to track your results helps you to focus on the best content
to create and work on profit producing actions.
The various social media channels create powerful business tools for
the network marketer.
Great as these tools might be it is important that you have the right
mind-set and business plan to make your marketing successful.
As you develop your business the methods you use will also be in a
development process. All good business plans need to be continually
upgraded as you see what is working well and what is not.
By keeping a strong focus on this will help you build a strong foundation
for your business. Your social media results will be to your satisfaction if
you plan strategically and clearly and take the necessary action to
make changes to enhance your engagement with your audience.

20. Discover more Success Secrets to building your network
marketing business and create success here:
http://ElaineRoss.bizbuildermastery.net/
Visit my blog for more tips for building a successful
business
http://www.meetelaineross.com/
If you want to go in-depth in learning Attraction Marketing
this training course is a must have in your library
http://ElaineRoss.attractionmarketingintensive.com/