In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.
2. What are your perceptions of
the uses of social media?
Take the Poll!
3. Should We Participate?
Types of Social Media
The Purpose of Social
Media
Common Myths
Now What
Sites, Differences,
& Purposes
What Oasis is
Doing
4. Types of Social
Media
Social
Bookmarking
Social News
Social
Networking
Social Photo &
Video Sharing
5. Social Media IS…
Social media is
an instrument of
communication
All about your
customer
Being able to
communicate
directly and
honestly
6. Social Media
IS…
Social media
allows companies
to:
Listen to wants
and needs
Interact in real
time
Solve problems
Answer questions
Acknowledge
concerns
Celebrates
milestones
7. What Social Media IS NOT
It’s not about a “hard sell”
It’s not about self-
promotion
It’s not about formal
images
An audience, it’s a
community of collaborators
Not a replacement for
personal interaction
8. Common
Myths
#1 Social Media is
Free #2 You NEED to be
Facebook, Twitter & everywhere
LinkedIn accounts
Signing up for and
may be free but the
then neglecting your
time you spend
social networks can
creating content has
negatively impact
value.
your business.
* Learn what sites are most frequented by
your customers and be there
9. Common
Myths
#3 Success is
Overnight
#4Outsourcing is always
Growing your
audience the best option
organically takes You can hire an outsider to
time and patience. manage your social media
Figuring out what is but they won’t know your
best for your company as well as an
company is trial and employee. Stay true to your
error, don’t get hasty business by providing an
authentic voice for your
interactions.
10. Types of Social Media
What Social Media IS
What Social Media IS
NOT
Common Myths
11. Pick a Strategy
Generate more leads
Solve customer service issues
Increase networking opportunities
12. Before Starting:
Have a Champion
Clarify Your Social Media Goals
& Objectives
Create a Social Media Time
Budget
Outline Your Approach
Complete Your Social Media
Profiles
Lurk & Observe
13. Use social media in Tips for
small doses to
develop brand Using
awareness and
market your company Social
Humanize your brand, Media
give it a voice and
personality with which
your audience can
relate
Invest in a real website
Know your keywords
Start Blogging
Share Helpful Content
14. Checklist
Do you homework on the
backgrounds, interests or writing
focuses of your target(s)
Engage your targets first
Leave comments on blog posts
Retweet content
Send an introductory email
Become a follower or fan
Never contact people without
using their names in the e-mail
Follow instructions
15. What social media sites are
you already using (personally
or professionally)
Take the Poll!
16. Choosing the correct social
media sites to utilize is just as
important as what you’re saying
on them.
19. Most Effective Sites
LinkedIn 55%
Twitter 60%
Video Sharing 71%
Facebook 86%
Constant Contact reveals which social sites
small business owners find the most effective
20. What’s the Most Effective Way to Reach
Customers on Facebook
Other
Consumers
Ads
SB Owners
Survey/Polls
Likes
Testimonials
Special…
Direct Messages
Wall Posts
0% 20% 40% 60%
21. Sites, Differences & Purposes
Both Visual
Written
Tumblr Flickr
LinkedIn
Facebook Pinterest
Twitter
Google+ YouTube
Wordpress Instagram
22. Whatever Sites You Use:
Complete Your Registration
Post something at least twice a week
Listen and Respond
Monitor daily
Consider linking your sites
(LinkedIn+Twitter, Facebook+Twitter)
30. How did you find out
about this webinar?
Take the Poll!
31. Who is Oasis Solutions Group
• Founded in 1991 – 20+ Years of Experience
• Regional presence in:
– Louisville, KY (HQ)
– Lexington, KY
– Nashville, TN
– Boston, MA
• 15 employees, 2 CPAs on staff
• Project Managers have 115 years combined experience
• Provide Support Services to more than 650 Clients in 15 Sta
tes
• Authorized Sage Training Center
• Sage Development Partner
• Business First - Fast-Fifty Award Winner
32. • Wholesale / Distribution
• Professional Services
• Financial / Banking
• Retail
• Manufacturing
• Medical
• Construction
• Franchise Management
• Non-Profit
• Government
35. If you have questions you can
follow up with us via
Twitter@Oasisky
Facebook
facebook.com/OasisSolutionsGroup
LinkedIn
linkedin.com/groups/Oasis-Solutions-
Group-Customer-Network-1715527/about
Blog http://blog.oasisky.com/
Notas do Editor
Social bookmarking: interact by tagging websites and searching through websites bookmarked by other peopleSocial networking: interacting by adding friends, commenting on profiles, joining groups and having discussionsSocial photo and video sharing: interact by sharing photos or videos and commenting on user submissions
Company blog allows you to share the personality of your company, ideas, interests, areas of expertise, experience and tipsLinkedin- over 2 million companies on linkedin, a professional social networking siteTwitter- helps you keep the pulse of what’s going around youFacebook- use this to connect to your B2C customers and potential audiences
Facebook is the largest social media siteTwitter CEO says over 400 million tweets are sent per day, that’s over 16 million per hourSince launching in 2010, pinterest has become the fastest growing social media site ever. It added over 10 million users in 9 months