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Elaine Edwards, Kansas State University
Elaine Edwards, Kansas State University

Powerpoint for Lisa Moser's Ag Comm class, guest lecture on Nov. 4, 2010

EducaçãoTecnologia
1 de 23
Tips: Writing for the Web Elaine H. Edwards News Media/Marketing Coordinator K-State Research and Extension elainee@ksu.edu
Be like… Beauty and the Beast And not like An annoying salesperson or a slow-moving tortoise http://animaldiversity.ummz.umich.edu/site/resources/james_dowlinghealey/Gsulcata1.jpg/view.html Dowling-Healey, James, photographer, Permissions for Use Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
Think about the AAAs • Actions • Audience • Attention-getters
Journalism style works! • 5 Ws and and 1 H • Good, concise writing • Clear communications
Helpful Hints • See handout from K-State Research and Extension Style Guide • http://www.communications.ksu.edu/Deskt opDefault.aspx?tabid=488 – Web Readers are Skimmers – Links are key
Attribution Non-Commercial Share Alike Writing for the Web by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .

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Webwriting

  • 1. Tips: Writing for the Web Elaine H. Edwards News Media/Marketing Coordinator K-State Research and Extension elainee@ksu.edu
  • 2. Be like… Beauty and the Beast And not like An annoying salesperson or a slow-moving tortoise http://animaldiversity.ummz.umich.edu/site/resources/james_dowlinghealey/Gsulcata1.jpg/view.html Dowling-Healey, James, photographer, Permissions for Use Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
  • 3. Think about the AAAs • Actions • Audience • Attention-getters
  • 4. Journalism style works! • 5 Ws and and 1 H • Good, concise writing • Clear communications
  • 5. Helpful Hints • See handout from K-State Research and Extension Style Guide • http://www.communications.ksu.edu/Deskt opDefault.aspx?tabid=488 – Web Readers are Skimmers – Links are key
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Attribution Non-Commercial Share Alike Writing for the Web by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .