Adrian Lloyd Strategic Alliances & Partners Director, Ektron, discusses unique ways to use the Ektron platform to gamilfy a visitor's journey through your website. The results? Delighted visitors, better conversions, and engaged customers

1. Adrian Lloyd
Strategic Alliances & Partners Director, Ektron
adrian.lloyd@ektron.com
@AdiLloyd
Gamification
Gamify Your
Content

2. Copyright © 2013 Ektron, Inc.

3. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=EBr2tL7cDuU

4. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=8bxdd2_qrpg

5. Copyright © 2013 Ektron, Inc.

6. Copyright © 2013 Ektron, Inc.
Can’t find hammer? bad day for you!
Gamification
In case of fire, use hammer, break glass.
Locate hidden hammer, win prize!

7. Copyright © 2013 Ektron, Inc.

8. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=GlIUvFKbYxs

9. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=SjpYA95oxyA

10. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=CUXQYrn8zds

11. Copyright © 2013 Ektron, Inc.

12. Copyright © 2013 Ektron, Inc.

13. Copyright © 2013 Ektron, Inc.
http://www.youtube.com/watch?v=WyzJ2Qq9Abs

14. Copyright © 2013 Ektron, Inc.

15. Copyright © 2013 Ektron, Inc.
EktronGamification–in7points…..
Create Personas – for users and through Ektron
Get Users to Comment via Text, Audio or Video
Engage Through Limits – Create Personal ‘Spaces’
Award & Reward – User Engagement
Create Play based experiences – from the real world
Player Generated Content – move beyond scoring
Socialize – Ektron blogs for Players

16. Copyright © 2013 Ektron, Inc.

17. Questions
Adrian Lloyd
Strategic Alliances & Partners Director, Ektron
adrian.lloyd@ektron.com
@AdiLloyd