Getting Started with Social Media Marketing

Eric Krock
Principal Consultant and Trainer, 280 Group
Founder, AIDSvideos.org

© 2011-2012 Eric Krock Marketing Services Inc. All rights reserved.

About Me
 19 years of experience in software product management &
marketing.
 Business experience at 280 Group, Voximate, Zvents, VeriSign,
Kontiki, Netscape, Interleaf ...
 Social Media Marketing magazine named Eric one of the top 85
CMOs on twitter in April of 2011.
 AgileScout.com named Voximate Agile Product and Project
Management blog at http://www.voximate.com/blog/ one of
top 200 Agile blogs to follow in 2011.
 Founder of AIDSvideos.org, a project that is the world's leading
provider of multilingual HIV/AIDS prevention education
videos.
 Tweet @aidsvideos; see http://www.youtube.com/aidsvideos


Social Media Success Stories


Coke Advertisement
 Goal: “build deeper connection with consumers
especially teens” to Coke brand1
 Strategy: “leverage digital media to connect
globally”1
 Approach: 7 competitive teams of employees
with $50k seed funding each1
 Results:
 Winning video “Happiness Machine” reached 2
million people in 2 weeks with 95% favorable
comments1
Sources: 1 – Jennifer Aaker, Ph.D., http://www.slideshare.net/DragonflyEffect/creating-infectious-action-innovation-
uncensored. For more info, see her book The Butterfly Effect.


American Airlines “Tweet to Win 30k Miles”
 Goal: promote new “Deal 30” daily deal
microsite
 Strategy: offer chance to win 30,000 miles to
people who registered AAdvantage #number at
microsite, filled out application, tweeted
#Deal30 hashtag, and followed @Aadvantage
 Results
 Over 18,000 clicks on microsite bit.ly link
 70% increase in followers for @Aadvantage
 Retweets up 43%
 27,000 entries at microsite
1 - http://mashable.com/2011/07/06/twitter-campaigns/

“Team Sameer” Seeks Marrow Donors
 Problem: need marrow donor for leukemia
patient Sameer Bhatia, who is South Asian, but
there are few registered donors in that group1
 Solution:
 Viral email campaign to friends & family1
 Purchase of traditional phone list, direct calls2
 Wordpress blog helpsameer.org, & helpvinay.org1
 Tweeting3
 User generated YouTube videos3
 Hold donor drives at high-tech companies1
Sources: 1 - http://www.gsb.stanford.edu/news/bmag/sbsm1008/feature-aaker.html, 2 -
http://www.youtube.com/watch?v=tBUrlyh4ivI, 3 - http://www.slideshare.net/DragonflyEffect/creating-infectious-
action-innovation-uncensored. For more info, see Aaker’s book The Butterfly Effect.

“Team Sameer” Seeks Marrow Donors
 Results after 11 weeks:1
 150,000 web site visits
 480 bone marrow registration drives
 Over 24,000 new registered donors
 Matches found for both Sameer & Vinay
 Following year:1
 266 donors registered through these efforts
matched other patients in need

Sources: 1 - http://www.gsb.stanford.edu/news/bmag/sbsm1008/feature-aaker.html,
http://www.slideshare.net/DragonflyEffect/creating-infectious-action-innovation-uncensored. For more info, see her
book The Butterfly Effect.

Social Media Strategy


What Are You Working On?
 Personal brand?
 Own company or consultancy?
 Employer’s brand and web site?
 Not-for-profit?


Who Are Your Audiences?
 Company’s customers, prospects, potential hires
 Consultancy’s clients and prospects
 Not-for-profit’s donors, prospects, volunteers
 Political campaign’s donors, prospects, and
volunteers
 Opinion leaders in your area of work
 General public


Where Are Your Audiences?
 Browsing the Internet: Google, Bing ...
 Visiting your web site already
 Social networks: Facebook, Google+, LinkedIn ...
 Reading blogs
 Reading microblogs: Twitter
 Answer services: Yelp, Quora ...
 Subscribed to your email newsletter already


What Are Your Goals?
 Attract new customers?
 Increase revenue per customer?
 Retain existing customers?
 Improve customer service and satisfaction?
 Build a brand?


How Do You Want to Pursue Goals?
 Traditional web site content
 Improve site or increase traffic?
 Traditional email newsletter?
 Launch blog or promote existing blog?
 Launch Twitter feed or improve existing one?
 Launch a presence on YouTube or promote
existing videos on it?
 Launch Facebook and Google+ Pages?


What We’ll Touch On
 Branding & Trademarking
 Basic Search Engine Optimization (SEO)
 Blogging: Tools, Tips, SEO
 Twitter™ : Tools, Tips
 Filming Low Cost Video
 YouTube™ Video Search Engine Optimization
(VSEO)
 Facebook Pages
 Google+ Pages


Branding & Trademarking
What is it that you want to promote?


Naming: Trademark or Generic?
 Trademarkable: coined term, not in use already
(e.g. “Xynga”), or non-obvious combination
 Benefits: build brand & defensible trademark
 Drawback: costs money to build awareness, page
rank
 Not trademarkable: generic terms, personal
name, place name
 Benefits: may rank very well in search engine
result pages (SERPs) (e.g. “AIDSvideos.org”)
 Drawback: not trademarkable at all, or until
establish a reputation in some cases

Your Name May Be Used For …
 Legal company name
 Website domain name
 Blog name & Feedburner™ URL
 Twitter username
 YouTube channel name
 Facebook Page name
 Google+™ business page


Trademarking a Name
 Nolo Trademark PDF eBook for $23.99:
http://www.nolo.com/products/trademark-TRD.html
 Do your own initial searches:
http://tess2.uspto.gov/
 Have trademark attorney finalize your best
candidates:
 Price for formal search: $750 / mark searched
 Additional price for handling official USPTO
application: $1250
 International trademark filings cost extra per
region & country

SEO Basics


Search Engines & Page Rank
 Search engines:
 Take static snapshot of the web & index it
 Determine authority & rank for each page
 On-page factors: structure, text, image names …
 Number of incoming links to page
 Text of each link
 Links weighted by authority of source page
 When given a query (e.g. “project management
software”), return the pages in order it deems
most relevant to that search term


Many Inputs to Relevance for Search Term!
 Number of times target term appears on page
 Where on page it appears: URL? Page title? H1 –
H3 headers? P? List items? Emphasized text?
 Where in each element it appears: near front?
 Click-through rate of users clicking on that page
from that term
 Time users spend on page after clicking through
to it from that term
 How many pages with authority for that term
link to page, and text of links


Search Engine Optimization
 You are writing blog posts & web pages for TWO
readers:
 Human beings
 Search engine indexing robots (esp. Google)
 Goals:
 Enable search engines to understand page’s
content and focus
 Get search engines to assign high relevance to
page for target keywords
 Don’t annoy human readers in the process


Target Keywords & Key Phrases
 Create list of keywords / phrases you want to
rank well for in search results. Tools:
 Google AdWords (free to use tool)
 Wordpress.com: Stats feature (free)
 Wordpress.org: Google Analytics (free)
 SEOmoz.org Keyword Tools ($99/month Pro
membership)
 Targeting niche keywords with less competition
may be more successful.


Where to Use Keywords?
“On-page SEO”
 Domain name1
 Account names on twitter, YouTube
 Facebook Page name, Google+ Page
 Blog title, category names, tag names1
 Page URL (68-74 characters) 1
 Page TITLE (60 characters), especially at start2

Sources: 1 – All-in-One SEO for Dummies, 2 - Hubspot, “The Essential
Step-by-Step Guide to Internet Marketing,” p.8


“On-page SEO,” continued …1
 H1 – H32
 Image file name & ALT text
 First sentence of paragraph
 Bullet items
 Strong / emphasized text (EM, STRONG)
 Text of links to your own pages (e.g. when one of
your blog posts cross-links to another one)
Sources: 1 – All-in-One SEO for Dummies; 2 – HubSpot Essential
Step-by-Step Guide to Internet Marketing


“On-page SEO:”
 Wordpress.org:
 “Excerpt” (i.e. summary)
 Influences presentation to user only, not rank:
 META Description (160 chars) (used by Google in
creating snippets only, not for page rank)
 Doubtful usefulness:
 META Keywords
 Google’s Matt Cutts: “Google doesn’t use the keywords

meta tag in web search”


Avoid “Duplicate Content”
 No “Google penalty,” but:
 If same content is on two pages, they divide links,
clicks, and “page equity.”
 Single page will rank higher in Search Engine
Result Pages (SERPs) than two pages.


Avoid “Duplicate Content”
 Ideal: one content = one page = one URL
 Blog post lives at pretty permalink URL
 Blog home page, category page, tag pages show
excerpt only (Wordpress.com “Gallery” option)
and link to full blog post at permalink URL
 If syndicate articles, ensure each syndicated copy
includes link back to original so Google knows


Put Images in Blog Posts
 Posts with images rank higher than posts
without them
 Use stock.xchng (sxc.hu) for royalty-free images
 Use iStockPhoto, etc. for for-pay images
 Use image editor (e.g. Mac Paintbrush) to
compress image to small JPEG so don’t increase
page load time
 Give image SEOed file name, SEOed ALT text


Google Search Plus Your World
 If you’re logged in, adds content shared privately
with you on Google+ into your SERPs
 Effects:
 Changes weighting of web SERPs by using your
behavior & connections as signals1
 Incents content providers to build Google+ circles
and post content to Google+ so it will show up in
others’ results
 Means ordinary web content will be pushed down
further below Google+ content than before

1 - http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285


Gift Economy Basics
 Blogs, Twitter, Quora™, LinkedIn™ Answers, and
YouTube operate primarily as gift economies
 You freely give something of value (information,
teaching, entertainment, answers to questions,
follows, subscriptions, retweets) and often get
something of value in return (references in blog
posts, tweets, retweets, mentions, #FF
mentions, inclusion in “best of” lists,
registrations for your product, conversions …)


Social Media Values
Honesty Tell the truth!
Transparency Be honest about who you are and your interests.
Engagement Post, tweet, and retweet frequently. Respond
promptly to comments, tweets, direct messages.
Giving Give more than you get: knowledge, blog posts,
retweets, ideas, feedback.
Respect Always cite sources in blog posts, tweets,
retweets.
Originality Create something new.


Blogging


Why Blog?
 Raise awareness of company and offering
 Establish credibility in target audience
 Draw traffic via organic search engine results
 Raise relevance ranking of your domain on
Google
 Attract prospects who may convert and become
customers


General Blogging Tips
 Write well!
 Read book: “Elements of Style” by Strunk &
White
 Share useful knowledge
 Gain audience by teaching
 Use catchy titles; they should be “hooks!”
 Humor and irony work well
 Publish new articles frequently


Use Wordpress™ to Blog
 Why Wordpress?
 Leading blog software
 Free and open source
 Supports Search Engine Optimization well
 Extensible via large plug-in library
 Many predesigned templates
 Your choices:
 Hosted SaaS: Wordpress.com
 Self-Hosted: own site, plus Wordpress.org
software
 Read book: “Wordpress in Depth”


Recommended Plug-ins (Wordpress.org)
Plug-in Purpose
Akismet Spam filter: $5/mo. single site, http://akismet.com/
All-In-One SEO Optimize Search Engine Optimization of blog
Pack
cbnet Ping Prevent duplicate pinging of blog syndication feeds
Optimizer
Google XML Automatically generate map of site for Google
Sitemaps
Widget Logic Enable conditional content in sidebar
Enable Media Enable easy inline updating of images
Replace
• Get plug-ins from http://www.wordpress.org/extend/plugins/
• Back up your Wordpress installation (HTML files) and database instance
before installing or upgrading any plug-in!


Other Wordpress.org Configurations
Have static company home page, http://
put blog at YourDomain/blog/ codex.wordpress.org/Creating_a_Static_Front_
Pretty permalinks http://
codex.wordpress.org/Using_Permalinks
Show only excerpt from post on http://themehybrid.com/support/topic/show-
blog home page to avoid
duplicating content http://themehybrid.com
/themes/structure

Put link to post at end of excerpt http://themehybrid.com/support/topic/how-to

Hardening security. (Update both http://
Wordpress & plug-ins promptly!!!) codex.wordpress.org/Hardening_WordPress


Blog Post URL Best Practices
 All-lowercase file names
 Separate words with hyphens (-), not
underscores (_)
 Terminate URL with a / character (not .php, .asx,
etc.) so can switch CMS later
 Keep page name short enough that Google won’t
split page name (last part of URL) when it
compresses the URL for display
 Ideally, keep total URL 68-74 characters (less
important now due to URL compression)


Blog Social Media Integration
 http://feedburner.google.com/
 Wraps your RSS feed in easy-to-use URL
 Have your blog’s RSS icon point at Google
FeedBurner URL
 Use royalty-free icons for RSS Subscribe and
twitter Follow links
 AddThis.com to provide social media Share link


Site & Blog Promotion Tips
 Register your blog in technorati
 Cross-post blog posts to Facebook, Google+,
LinkedIn (unless you’re tweeting links & cross-
posting tweets automatically)
 Submit posts to Digg™, Reddit™,
StumbleUpon™, TechCrunch™, etc.
 Comment on relevant blogs & include a link
back to your own site (won’t affect PageRank
because of NoFollows, but humans will click)


Inbound Link Campaign
 Get other relevant blogs & sites to link to you
 Have them use targeted keywords in their link
text1
 GOOD: project management solution
 BAD: click here to see a project management
solution
 Google only looks at text of first link on a page
to a given URL2
 BAD: click here to see a project management
solution
Sources: 1 – All-in-One SEO for Dummies 2 - Olivier Vit, personal
conversation

Blog Mistakes to Avoid
 Never pay for a link or for inclusion in a directory
or blog directory! Will get you banned from
Google directory.
 Most “blog directories” (except technorati) are a
waste of time.


Iterative Content Creation
 Study your blog’s reporting data.
 Which blog posts get the most:
 page views?
 time on page?
 inbound links?
 Which keywords drive the most traffic to blog?
 Which posts get the most comments?
(unscientific)


Iterative Content Creation
Study which blog posts or videos get the most interest, and create riffs on
the theme.

Voximate.com AIDSvideos.org
 Product Management Tip: How  “Did I Just Contract HIV?
to Piss Off Engineering Symptoms of Primary HIV
  Product Management Tip:
Infection” 470,000 views /
How to Piss Off Customers
4 years
  Product Management Tip:
How to Piss Off Sales   “Do I Have AIDS?
  Sales Tip: How to Piss Off Symptoms of AIDS”
Product Management 319,000 views / 3 years
  Engineering Tip: How to Piss
Off Product Management


Twitter


Twitter Tips
 Great tool for:
 Listening and learning from others
 Finding your audience
 Finding prospects, beta testers, evangelists
 Engaging with customers, prospects, others
 Promoting blog posts
 Posting shorter comments


Twitter Basics
 Use URL shorteners (goo.gl, tinyurl.com, bitly.com)
 Use search.twitter.com or topsy.com to identify hash
tags used by your audience: #agile, #pmot,
#prodmgmt …
 Keep tweets less than 120 characters so others can re-
tweet easily
 Embed relevant hash tags within your tweets
 Use HootSuite™ or TweetDeck™ to schedule tweets
in advance and follow relevant hashtags
 Follow people with similar interests & see if they
follow you back; give them time to decide
 Tweet Tue – Thu between 9 a.m. – 3 p.m. Pacific
Time to maximize chance of retweets


Key Twitter Rules
 No “aggressive following”
 No “mass unfollows”
 Don’t follow the same person repeatedly
 Can follow maximum of 2000 people; after that,
can only follow 10% more people than follow you
back
 No inappropriate (spammy) use of hashtags
 No excessive @username tweeting
 Avoid high ratio of follows to followers


More Twitter Rules
 Hourly usage limits (tweets, follows, unfollows
per hour) are enforced automatically
 Don’t hit the Twitter API too intensively (i.e.
harder than a real human would)


Unofficial Twitter Good Practices
 Not official rules, but:
 Only follow people likely to be interested in your
feed!
 Don’t follow more than 125 people per day
 Give people 7 days to follow you back before
unfollowing
 Should get at least 1 new follower for every 4
follows if you are targeting correctly & active
 Don’t “autofollow” followers, at least at first. Pick
and choose who you follow.


Unofficial Twitter Good Practices
 Don’t send automated thank-you message to new
followers unless it’s a real call to action.
 Not official rules, but:
 Not all tweets should be blog posts
 Retweet more than you tweet
 Thank people for retweets
 Create useful lists to categorize users on twitter


How to Find Potential Followers?
 Tweet & retweet great tweets!
 Follow opinion leaders, who they follow, their
followers, and users on their relevant lists
 search.twitter.com and topsy.com:
 Who’s posting using your target hash tags?
 Who’s posting using your target keywords?
 WeFollow.com
 Tlists.com
 Listorious.com


Two Approaches to Getting Followers
#1: Passive
 Follow small number of tweeps (twitter users).
 Tweet well.
 Passively wait for followers.
 Advantages:
 High following:follower ratio gives automatic
credibility.
 Disadvantages
 Takes time to build audience.


Two Approaches to Getting Followers
#2: Active
 Follow good tweeps, and tweet well, but also
proactively follow other relevant tweeps in hope
they will follow back.
 Advantages
 Builds following faster
 Disadvantages
 1.1:1 following:follower ratio
 Many followers with low engagement
 Small minority will protest if you later unfollow them


Unfollowing Users
 Once you’re following 2000 users, you can’t
follow any more until you have 2000 followers.
 Your options:
1. Stop following and wait for followers.
2. Unfollow those who aren’t following you back,
and follow some more.
 Make sure you don’t unfollow people you really
want to follow!


Blog Post + Tweet Sequence
 Pick blog post page name
 Create draft blog post in Wordpress
 Shorten URL
 Draft 120 character tweet, including hashtags &
shortened URL
 Write post
 Find relevant image, retitle it, upload it, make it
featured image for the post


Blog Post + Tweet Sequence
 Use Wordpress to schedule post for next day @ 9
a.m.
 Use HootSuite or TweetDeck to schedule tweet
for next day @ 9:15


Twitter Policy Questions
 Will you automatically follow new followers?
 PRO:
 Avoids time to review new followers before following.
 Avoids losing new followers when you don’t follow
back soon enough.
 CON: Without knowing, your account will
autofollow spammers, multi-level marketing,
people who post in languages you can’t read,
people with offensive beliefs …
 Alternative: autofollow, but periodically review
and winnow your following list.


 Will you take time prove that you’re not a bot?
 PRO: Build following faster
 CON: Takes time to respond to TrueTwit emails,
or must sign up & pay to become TrueTwit
member


 Will you sign up for TrueTwit?
 PRO: Screens out bots trying to follow you
 CON:
 If free member, would-be followers must respond to
TrueTwit email, which burdens them and reduces
following rate.
 Better: Pay $20 to become TrueTwit paying member.

 Automatically accepts verified TrueTwit members as

followers.
 Enables you to turn off challenge email.

 Optionally, automatically follows verified followers.


Twitter Mistakes
 Using FourSquare™ in “post my location by
default” mode. (Do followers care?)
 Using single Twitter account for personal and
professional purposes. If I want to hear about
your cat or child or political beliefs, I’ll follow
your personal account!


Twitter Mistakes to Avoid
 “HootSuite
disasters” – posting
a tweet to the
wrong account by
mistake
 HootSuite now has
professional mode
to prevent
Image © Huffington Post, “The Red Cross' Rogue Tweet: #gettngslizzerd
On Dogfish Head's Midas Touch,”
http://www.huffingtonpost.com/2011/02/16/red-cross-rogue-
tweet_n_824114.html, used under Fair Use provision of U.S. copyright law


Twitter Basic Metrics
 Total Followers
 New Followers Per Day
 Followers : Following ratio
 Retweets / tweet
 Replies / tweet
 Favorites / tweet
 Clickthroughs / tweet


Twitter Derived Metrics
 Engagement rate = (retweets + replies + favorites
+ clicks) / tweet
 Twitter stated average: 3-5% 1
 80% of engagement is clicks on tweets
 20% is tweet or retweet 2
 Conversion rate from clickthroughs

1 - http://www.mediabistro.com/alltwitter/uk-promoted-trends-see-engagement-rates-as-high-
as-11_b15694, 2 - http://tech.fortune.cnn.com/2011/06/07/bain-80-of-twitter-engagement-is-link-clicking/

Twitter Measurement Techniques
 Use bit.ly URLs to enable tracking of
clickthroughs on URLs in campaigns
 Use topsy.com to study historical tweets
(search.twitter.com only has 3 day archive)


Filming Low-Cost Video: Equipment
 $350: Consumer HD camcorder with Flash
memory and audio input port
 $630 Sennheiser wireless microphone / receiver
set
 $837 Lowel™ Rifa eX 44 Pro, TO-83 Hard Case
lighting kit (two lights, plus hard carrying case)
 $1099 PrompterPeople.com Flex Series
Teleprompter (or newer iPad/iPhone-based
solutions)


Filming Low-Cost Video: Equipment
 $162 Libec™ T68 75mm 2-Stage Aluminum
Tripod
 Macintosh™ computer or PC
 Adobe™ Premiere (Express or Pro) for editing


Notes on Guerilla Video
 Good lighting critical for people to look good.
 Use at least 2-point lighting
 Fill background with light to prevent shadows
behind speaker
 Try reflecting fill lighting off ceiling or wall
 Avoid reflective objects in background (picture
frames, mirrors)
 Trace frame of camera with eye to find anything
that intrudes on camera frame


Notes on Guerilla Audio
 Good audio is MUCH harder than good video!
 Film in room with closed door.
 Put sign on door to prevent interruptions.
 Use lavaliere microphone!
 Use wireless connection if possible.
 Make sure microphone turned on & battery
charged!
 Do test take, play back, and listen for problems.


Notes on Filming Video
 Won’t look like Francis Ford Coppola filmed it.
 Doesn’t have to; costs much less!!
 Don’t want to film and edit yourself? Use a
service provider, e.g. in Bay Area:
 GekkoVideo.com
 LectureMaker.com
 TimKentVideo.com


Notes on Making Video
 Unless your name is Steven Spielberg, you can’t
reliably predict what will be successful.
 Read: Black Swan by Nicholas Nassim Taleb
 Be Agile. Film and publish many videos cheaply,
see what draws interest, and iterate!
 Example: Old Spice™ viral video campaign filmed
100 clips in one day and published them all.


Video SEO Research
 Go to YouTube.com
 Make sure you’re logged out!
 Search for each target keyword
 Study # of results and which videos / playlists
make the top 10 (or 20)
 Study highly-ranked videos and their view
counts, titles, descriptions, tag lists, and number
of comments


Video Search Engine Optimization
 What to SEO?
 YouTube account name
 Video title (50 characters to display without
break)
 Video description (make long and detailed, and
include links to your site!)
 Video tag list (up to 500 characters total)
 Script for video (upload transcript; for English,
YouTube will automatically synchronize)
 Playlist title, description, tag list


Video Search Engine Optimization
 What to SEO? (continued)
 YouTube profile and channel description


To Learn More About Video
 http://techcrunch.com/2010/01/30/context-is-
king-how-videos-found/
 http://heidicohen.com/old-spice%E2%80%99s-
viral-social-media-drives-sales/


Key LinkedIn Features
 LinkedIn Share Buttons
 Individual profile
 Include links to company website, blog,
twitterfeed
 Configure to automatically repost your tweets
 Company profile
 Include links to company website, blog,
twitterfeed
 Follow your competitors’ company profiles!


Key LinkedIn Features
 Groups
 Create generic or company-specific groups
 LinkedIn Answers (see next section of
presentation on Q&A services)


Facebook


Facebook Pages
 Many corporate sites have few “Likes” and are
fairly useless
 Reserve Facebook Page with your name early
 Consider making it live later on when you have
enough genuine interest and users
 Have a strategy for your Facebook Page, not just
a page for the sake of having a page


Google+
 New kid on the block in social networking
 Growing rapidly
 Google badly wants to succeed
 “Circles” give better way to organize who you
follow
 You don’t know who follows you back
 Google+ shared content will now show up in
your connections’ Google search results when
they are logged in to Google


Google+ Resources
 http://heidicohen.com/google-plus-resources/


Google+ Pages
 Very similar to Google+ Profiles1 and Facebook
Pages
 No connection to Google Places2
 To create, must have Google+ account, log in,
and click “Create a Page” 2
 Can act as yourself or as a Page (similar to
Facebook) 2

1 - http://support.google.com/plus/bin/answer.py?hl=en&answer=1713824 2 -
http://searchengineland.com/google-pages-now-open-for-businesses-brands-places-more-100217

Evaluating Your Work
 Score your social media marketing work with
websitegrader.com from HubSpot™
 Check your Klout, PeerIndex, and TeraMetric
scores for fun, but don’t take them too seriously
yet.


To Learn More: Websites
HubSpot.com Many good presentations,
tutorials, videos on SMM.
SEOmoz.org Good material on SEO
smmmagazine.com Social Media Marketing Magazine
http://startup-marketing.com/ Read everything Sean Ellis writes.
http://heidicohen.com/ Actionable marketing blog.


Questions?


Stay in Touch!
 http://www.linkedin.com/in/krock
 http://www.slideshare.net/ekrock/
 My email list: http://eepurl.com/jon-f
 contact.us@AIDSvideos.org


Getting Started with Social Media Marketing

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (6)

Semelhante a Getting Started with Social Media Marketing

Semelhante a Getting Started with Social Media Marketing (20)

Último

Último (20)

Getting Started with Social Media Marketing