1. Mobile Giving
Presentation

2. Mobile Stats
The Mobile Pyramid
Types of Mobile Giving

3. STATS & TRENDS
CTIA, Nielsen

4.  292M cell phones in US & 97% can
send & receive SMS Text
 93% household penetration
 24% of households are wireless
 Cell phone penetration has surpassed
Cable TV, web access and home PCs
Mobile Stats
CTIA 2009-10

5. As of June 2012, mobile
phones have a 101% market
penetration in the USA.

6. Google Play or iPhone app?

7. Should your TV
commercial
have a Call to
Action or Text
to Action?
SMS is the #1 Smart Phone
function.

8. Mobile Internet Users to pass
Desktops within 24 months.

9. Watch your data plan!

10. 85% of 18-29 text regularly
65% of 30-49 text regularly

11. Adults 25-34 send 750
texts a month or 25 a day.

12.  95% of new mobile phone sales have web
browsers and 70 million U.S. customers use
them regularly.
 2.27 trillion text messages sent in 2012
(173 billion in 2010; 7.2 billion 2005)
 Data downloads up 89% in 2011 (435 MB/month)
Mobile Stats
CTIA 2009-10, 2012

13. Mobile Marketing Stats

14. Mobile Marketing Industry Info:
Mobile Marketing Association
Common Short Code (Vanity Short Code)
Keyword / Short Code combination
(Text SPA to 58124)
Regular SMS vs Premium SMS

15.  96% of Text Messages are read within
5 minutes & acted upon in 15 minutes
 Businesses typically see 5-20%
response rates (Verizon ‘09, eMarketer ‘10)
 30% of adults would like to receive
coupons on their phone (Forrester ‘08)
Mobile Stats

16. SMS is the preferred for
mobile coupons

17. Most Common Practices?
Marketing & Promotions

18. What’s it Mean?
Incredible Marketing
Opportunity

19.  People are tethered to their cell phone
 Cell phone is part of our identity – ring tones,
social media, apps
 Device that across racial barriers
 38% say their phone is more important than
their wallet (Pew 2009)
 Mobile is ubiquitous
Advantages
& Benefits

20. But what it really means …
You can develop effective
Push / Pull campaigns, use
behavioral marketing &
enable traditional media
Shift from impressions to
personal engagement.

21. It also means,
there is a shift from
impressions to personal
engagement
Advantages
& Benefits

22. It also means,
your ad message
can be added to
social circles and
at the point of
purchase.
Advantages
& Benefits

23. Mobile Pyramid

24. Mobile
Engagement
e-commerce
Apps & Mobile
Web
Mobile ads & Mobile ad
networks
SMS Text Messaging Reach
1,000,000 people:
970,000 can text
300,000 use mobile web
129,000 Android
78,000 iPhone

25. Mobile Giving

26. Text to Give
Text to Give

27. Text to Give

28. Text to Give
Raised $230,000 the 1st year.

29.  Annual Gross Revenue of $500,000
 Very strict vetting process
 6 to 10 weeks for approval
 Requires annual contract
 Remit every 60-90 days

30. Mobile Pledging
Mobile Pledging

31. Mobile Pledging
Mobile Pledging

32. Mobile Pledging
Mobile Pledging

33. Mobile Messaging
Mobile Messaging

34. Social Giving
Social Giving

35. Social Giving
Social Giving

36. Social Giving
Social Giving

37. Social Giving
Social Giving Case Study

38.  Monetize the Message!
 Critical mass of consumers – media, events,
social media, etc.
 Clearly communicate that EVERYONE needs
to participate, i.e. Group Effort
 2013 – Dip your toe in! You need to launch,
assess, re-launch. Don’t give up.
Tips & Strategy

39. 7.5 Mobile
things to do today!
7.5 things

40. #1 Make your email blasts
mobile friendly
“view on mobile device” is the 3rd most clicked
button when included – DMA 2010
7.5 things

41. #2 Add your phone # to your
Meta-description
7.5 things

42. 7.5 things

43. #3 Add “Click to Call” ad
extension to Google
AdWords campaign
7.5 things

44. #4 Claim Your Google
Places profile
7.5 things

45. #5 Get rid of “spell the
person’s last name”
phone systems
7.5 things

46. #6 Write your emails for
mobile
7.5 things

47. #7 Add text/mobile to your
business cards
#7.5 and voicemail!
7.5 things

48. Thank You!
7.5 things