2. Font for film’s title As the name of our feature film will be shown live in the opening two minutes, rather than added in post-production, SELL Productions chose to decide firstly on the font for this, and base the font for the rest of titles on this We agreed that the film’s title is most pivotal as it would be used on promotional posters, DVDs and other advertising and would therefore be most commonly associated with the film
3. Our title SELL Productions decided that our title was going to be split into two parts, with separate fonts for both words, similar to The Princess Diaries. The separation allows for a more formal font and another type aimed at younger audiences Type aimed at younger audiences More formal font
4. Our title One of the original titles considered for our film was ‘Perfect’, or a variation thereupon. We then decided that ‘Nobody’s Perfect’ would fit better – it’s a common phrase, is catchier and fits the film more accurately. We then had the idea of layering ‘Nobody’s on top of ‘Perfect’, as if the ‘Nobody’s’ had been added angrily to the original text.
5. Part One: Perfect This part of the title, we decided, should be quite elegant and over the top. This represents the life Felicity enjoys before her metatonia (the moment where a protagonist realises everything he or she thought true is not) It also fits in with the concept of her very upper-class lifestyle, seeming almost royal
7. Part Two: Nobody’s SELL Productions decided that this part of the font should be drastically different to Part One, in order to show the drastic upheaval in Felicity’s life. We considered ‘handwriting’, but it appeared too similar to Part One, so we settled on a ‘stamp’ style. This offers an eye-catching contrast from Part One and looks strong on a page. Furthermore it connotes regime and system; perhaps implying military or government agencies. Much of the plot revolves around breaking away from the regime of borderline aristocracy.
9. Final Title Stamp style Part 2 at an angle to emphasise the ‘addition’ of it Part 1 is in red; this connotes femininity and passion. Red and black are also key motifs within the book our film is based on
