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Introducing SetSight Store
    Level Analysis Tool



  Best Practices for leveraging store level
          data for driving insights
What If You Actually Spent Time on Analysis:

• How would you like to save hours each week pulling
  and compiling data?
• How would you like to deliver extraordinary insights in
  seconds?
• How would you like to understand your business
  down to the store level if needed?
• How would you like to see your data sliced and
  diced with unlimited store and item attributes for
  meaningful findings
   o STORE EXAMPLES: Hispanic, Affluence, Distance to Competition, Custom
     Store Groupings
   o ITEM EXAMPLES: Flavor, Size, Pack Type, Color, Material,
What If You Knew In the Matter of Minutes:
• What are my top selling stores?
    o What stores are showing critical levels of Instock %?
    o What DC services these stores? How much inventory is in each DC?
• What are my sales like by brand/item when a retailer is
  located <1.0 mile from my competition?
    o How many stores are affected?
    o What should my assortment be at these stores?
• How do my items sell by retailer format?
• How is Affluence important to my customers?
• How does Ethnicity impact my assortment?
• Do Rural stores need different assortments than Suburban
  stores?
• Do my Solid items outperform by Patterns? By what %?
• What Markets sell best for Brand A? Brand B?
    o How many stores are in each market?
    o How many of my competitor’s stores are there?
What If You Had Access to Unlimited Metrics and
            Store and Item Level Attributes?
 $ Per Store           EOH $                Store Level
 Units Per Store       EOH Units            Divisions
 % of Tot Items        Instock %            Regions
 % of Tot Stores       Out of Stock %       Markets
 % Store Penetration   Below Min            Custom Store Lists
 % of Tot $ Sold       Retail Price         3rd Party Segmentations
 % of Tot Units Sold   Sales $ Index        (Spectra)
 Ad $                  Sales Unit Index     Affluence Stores
 Ad Units              Sales Volume Index   Hispanic Stores
 Reg $                 Sku Active           Multi Cultural Stores
 Reg Units             Store Count          Lifestages
 Clearance $           Store Penetration    Distance To Competition
 Clearnace Units       Total $ Sold
 Discontinued $        Total Units Sold
 Discontinued Units
 ESV $
 ESV Units
SetSight Store Level Analysis
•   Using our Slice and Dice Technology, complex insights are easily
    cultivated.
SetSight Store Level Analysis
• Very easily, data can be Segmented and Attributed
  for meaningful insights
                                    •   Brand E Sells the most dollars
                                        in:

                                          •   Low Young Singles
                                          •   Low Empty Nesters
                                          •   Low Mom and Tweens

                                    •   The competition has 72% of
                                        their stores located <5 miles
                                        from these three segments.

                                    •   Brand E needs to increase
                                        sku count within these stores
                                        improve In Stocks to make
                                        sure sales are not lost to the
                                        competition.




  * All Data is Fictitious
Drill Into Insights In Seconds
                                        •   How does my brand sell based on
                                            distance to my competitor?


                                                                 •    How many stores should I be
                                                                      concerned about?




 •   Layer on as many levels of details as
     needed for reference and analysis.




                      •    Which stores are actually located within
                                  a certain distance of a retailer?


* All Data is Fictitious
Location Based Insights
•   What types of stores do I sell best at?
•   Which markets are important to focus on?




    * All Data is Fictitious
Contact Elizabeth Johnson at SetSight to see
            your data in action

             Elizabeth@SetSight.com

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SetSight Store Level Analysis Tool

  • 1. Introducing SetSight Store Level Analysis Tool Best Practices for leveraging store level data for driving insights
  • 2. What If You Actually Spent Time on Analysis: • How would you like to save hours each week pulling and compiling data? • How would you like to deliver extraordinary insights in seconds? • How would you like to understand your business down to the store level if needed? • How would you like to see your data sliced and diced with unlimited store and item attributes for meaningful findings o STORE EXAMPLES: Hispanic, Affluence, Distance to Competition, Custom Store Groupings o ITEM EXAMPLES: Flavor, Size, Pack Type, Color, Material,
  • 3. What If You Knew In the Matter of Minutes: • What are my top selling stores? o What stores are showing critical levels of Instock %? o What DC services these stores? How much inventory is in each DC? • What are my sales like by brand/item when a retailer is located <1.0 mile from my competition? o How many stores are affected? o What should my assortment be at these stores? • How do my items sell by retailer format? • How is Affluence important to my customers? • How does Ethnicity impact my assortment? • Do Rural stores need different assortments than Suburban stores? • Do my Solid items outperform by Patterns? By what %? • What Markets sell best for Brand A? Brand B? o How many stores are in each market? o How many of my competitor’s stores are there?
  • 4. What If You Had Access to Unlimited Metrics and Store and Item Level Attributes? $ Per Store EOH $ Store Level Units Per Store EOH Units Divisions % of Tot Items Instock % Regions % of Tot Stores Out of Stock % Markets % Store Penetration Below Min Custom Store Lists % of Tot $ Sold Retail Price 3rd Party Segmentations % of Tot Units Sold Sales $ Index (Spectra) Ad $ Sales Unit Index Affluence Stores Ad Units Sales Volume Index Hispanic Stores Reg $ Sku Active Multi Cultural Stores Reg Units Store Count Lifestages Clearance $ Store Penetration Distance To Competition Clearnace Units Total $ Sold Discontinued $ Total Units Sold Discontinued Units ESV $ ESV Units
  • 5. SetSight Store Level Analysis • Using our Slice and Dice Technology, complex insights are easily cultivated.
  • 6. SetSight Store Level Analysis • Very easily, data can be Segmented and Attributed for meaningful insights • Brand E Sells the most dollars in: • Low Young Singles • Low Empty Nesters • Low Mom and Tweens • The competition has 72% of their stores located <5 miles from these three segments. • Brand E needs to increase sku count within these stores improve In Stocks to make sure sales are not lost to the competition. * All Data is Fictitious
  • 7. Drill Into Insights In Seconds • How does my brand sell based on distance to my competitor? • How many stores should I be concerned about? • Layer on as many levels of details as needed for reference and analysis. • Which stores are actually located within a certain distance of a retailer? * All Data is Fictitious
  • 8. Location Based Insights • What types of stores do I sell best at? • Which markets are important to focus on? * All Data is Fictitious
  • 9. Contact Elizabeth Johnson at SetSight to see your data in action Elizabeth@SetSight.com