1. TV3
Case Study Voice over IP

2. 2 Case Study - TV3
Customer Overview
Launched in 1998, TV3 is
Ireland’s first independent
commercial broadcaster. It
operates the channels TV3, 3e
and the online service TV3.ie.
The Need
A reliable, communications
solution that would reduce
call costs, while maintaining
call quality.
The Solution
TV3 selected Voice over IP (VoIP)
from eircom for all its outgoing
voice traffic.
Benefit
TV3 has realised significant call
cost savings since it adopted
VoIP. Over the long-term the
broadcaster hopes to see a
30 percent reduction on its
phone bill.

3. Case Study - TV3 3
“The potential for cost savings
was the main driver behind our
decision to adopt VoIP, with
such a large volume of outgoing
phone calls, any reduction
would be a sizeable one.“
José de Freitas
Chief Engineer
TV3

4. 4 Case Study - TV3
TV3 channels cost-
savings with eircom
Launched in 1998, TV3 is Ireland’s first independent
commercial broadcaster. It operates the channels
TV3, 3e, and the online service TV3.ie. Offering
viewers a quality alternative to the country’s state-
owned networks, TV3 has delivered a mixture of
news, current affairs, mini-series and Irish-produced
programming. TV3 is eager to continue to expand its
business, but in these lean times the broadcaster must
do so in a cost-effective way.
Communications plays a critical role in TV3’s business. Each
day staff make hundreds of calls to contacts, suppliers,
researchers and reporters, which contributes to a substantial
monthly phone bill for TV3. As the high call volume is
necessary to developing quality programs and driving TV3’s
business, Chief Engineer José de Freitas needed to find a
solution that would deliver significant cost efficiencies.
José approached eircom, which already provided TV3’s two
voice-only PRA (ISDN) circuits, seeking a solution that could
reduce call costs without compromising on call quality.
eircom suggested replacing one of the PRA (ISDN) circuits
with an IP connection; this would let the broadcaster use
Business IP voice, the nationwide voice over IP (VoIP) service
from eircom.
The transition was smooth. eircom engineers simply
connected TV3’s existing IP-PABX to the eircom Business IP
network and the cost savings were soon apparent. With
all its outbound call traffic now using Business IP voice, the
broadcaster is forecasting that it will realise a 30 percent
reduction in its call costs.
“The potential for cost savings was the main driver behind
our decision to adopt VoIP,” says José . “With such a large
volume of outgoing phone calls, any reduction would be a
sizeable one.”

5. Case Study - TV3 5
Call quality
reinforces
brand values
José stresses that maintaining call quality was
also high on his priority list. The TV3 brand
needs to be reflected through all areas of
operations including calls made to suppliers,
reporters and other contacts. The eircom
Business IP network underlying the voice service
has in-built Quality of Service, which protects call
quality & security.
“Reliable voice traffic is important to us, and so
far the quality of the VoIP calls has been very
good,” he says, “In fact, most of our employees
haven’t even noticed that anything has changed,
which is perhaps the best compliment for
new technology.”
In the longer term, the strategic investment in IP
will also provide a foundation for rolling out data
services in the future, he adds. “In the next few
years, if we need to introduce other data services
such as high-bandwidth internet connectivity,
our investment in an IP connection from eircom
means this will be easier to do,” he concludes.

6. Overview
eircom solution at a glance
• Voice over IP can significantly reduce your • The service is integrated with your PBX so
telephony costs by using your eircom you can easily upgrade bandwidth to suit
Business IP connection to carry all your high call volumes, without the need to order
site-to-site calls for free. extra phone lines.
• You’ll also enjoy very competitive rates when
ringing numbers outside your network.
Get in touch
To find out how eircom Voice over IP can benefit
your business, please contact your eircom
Account Manager.
www.eircomforbusiness.ie