Gamification will impact corporate learning in four key ways: 1) It appeals to modern learners by being engaging and accessible through mobile devices. 2) It provides business benefits like high impact training and effective job application. 3) Tools and technologies now better support gamified solutions through mobile learning tools and platforms. 4) Gamification increases learner engagement and motivation, leading to better performance and knowledge retention.

1. http://www.eidesign.nethttp://www.eidesign.net
How Gamification Will Impact Corporate Learning
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Part of Gamification Series
Presented by
www.eidesign.net
Author-Asha Pandey
Chief Learning Strategist, EI Design
apandey@eidesign.net

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About EI Design (www.eidesign.net)
2
Years of Learning Solutions
Expertise
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In 26 Languages Developed
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Developed

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Our portfolio and the range of our services
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Core services:
Core services: Our rich portfolio includes:
1. Custom Course development eLearning /
mLearning
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How Gamification Will Impact Corporate Learning
At EI Design, we have been crafting gamification for
serious learning (corporate learning) for over two
years now. We now see a maturing in corporates’
understanding of its true potential and how a well-
crafted gamification solution can create the right
learning impact. Today, gamification is poised to
impact corporate learning. It is more than a buzz
and is steadily gaining momentum on account of
increase in adoption of mobile learning or
mLearning and significant numbers of millennial
learners in the overall learner demographics that
are asking for it.
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Ways In Which Gamification Impacts Corporate Learning
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In this article, I will share insights on how gamification
is poised to impact corporate learning through the 4
key drivers that are pushing it (hence, why you should
evaluate it/adopt it).

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Ways In Which Gamification Impacts Corporate Learning
Background
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Before getting into the specifics of how
gamification will impact corporate learning, let’s
quickly look at the basics. I begin by using 3
questions from my article on Gamification For
Serious Learning - 5 Facts That Will Impress Your
Boss to set the context. Then we will look at the
crucial fourth question on how exactly
gamification will impact corporate learning.

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Ways In Which Gamification Impacts Corporate Learning
Q1. What Is Gamification?
Gamification is an alternate approach to
traditional eLearning to provide engaging,
immersive, and effective learning experience to
your learners. By using gaming principles,
elements, and innovative strategies, learners can
be engaged and encouraged to apply this learning
at work.
It provides an effective informal learning
environment and helps learners practice real-life
situations and challenges in a safe environment.
Typical components of gamification-based learning
courses are shown here.
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Ways In Which Gamification Impacts Corporate Learning
Q2. What Are The Advantages Of Using
Gamification Vis-A-Vis Traditional eLearning?
Unlike traditional eLearning, gamification:
1. Evokes friendly competition.
2. Brings in a spirit of achievement.
3. Enhances user engagement and can be used as
a behavior change tool.
4. Encourages learners to progress through the
content, motivates action, influences behavior
and drives innovation.
You can refer to my article Benefits Of
Gamification In eLearning for more details.
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Ways In Which Gamification Impacts Corporate Learning
Q3. How Does Gamification Impact Learning?
There are several aspects of learning notably its
retention, and eventual application on the job that
can be influenced by gamification.
Specifically:
1. Gamification puts scientific principles of
repeated retrieval and spaced repetition to
good effect and brings about a remarkable
change in behavior.
2. Games can be “fun” for the learner but still
have a significant impact on learning. (The
player can experience “fun” during the game
and still experience “learning” during gameplay
if the level of engagement is high.)
3. Playing games with high levels of engagement
leads to an increase in retention.
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10. http://www.eidesign.net
Ways In Which Gamification Impacts Corporate Learning
Q4. How Will Gamification Impact Corporate
Learning?
I am listing what I believe are the 4 key drivers
that indicate how gamification will impact
corporate learning.
Specifically:
1. Gamification puts scientific principles of
repeated retrieval and spaced repetition to
good effect and brings about a remarkable
change in behavior.
2. Games can be “fun” for the learner but still
have a significant impact on learning. (The
player can experience “fun” during the game
and still experience “learning” during
gameplay if the level of engagement is high.)
3. Playing games with high levels of engagement
leads to an increase in retention.
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Q4. How Will Gamification Impact Corporate Learning?
1. The gain for the learners (the learner perspective).
The last 4-5 years have seen dramatic changes in the way learning is delivered. Extensive adoption of mobile
learning or mLearning allows learning to be delivered on devices of learners’ choice (including tablets and
smartphones). The way learning solutions are being crafted is also undergoing a significant change. The focus
is now on crafting more engaging and immersive learning solutions that appeal to the changing learner
demographics, which now has a significant percentage of Millennials. Increasingly, modern day solutions use
micro learning and feature extensive usage of videos and social learning. Both these factors provide a clear
room to provide gamification-based learning that can be deployed on mobile devices in formats that appeals
to the learners. It can be crafted in a style that resonates well with the learners leading to higher retention
and application.
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I am listing what I believe are the 4 key drivers that indicate how gamification will impact corporate learning.

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Q4. How Will Gamification Impact Corporate Learning?
2. The gain for business (the business perspective).
While gamification-based learning has always appealed to the learner community, corporates have often
been hesitant to embrace this on a wider scale. Not anymore! There are several case studies that establish
gamification (for serious learning) creates:
• High impact training.
• Effective application on the job.
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I am listing what I believe are the 4 key drivers that indicate how gamification will impact corporate learning.

13. http://www.eidesign.net
Q4. How Will Gamification Impact Corporate Learning?
3. Maturing of tools and technologies to support gamification-based solutions
This is a very significant driver and today it is much easier to craft effective gamification solutions on
account of:
• Maturing of mLearning or mobile learning authoring tools (particularly responsive).
• Availability of varied gamification platforms to choose from.
• Learning Management System support for gamification.
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I am listing what I believe are the 4 key drivers that indicate how gamification will impact corporate learning.

14. http://www.eidesign.net
Q4. How Will Gamification Impact Corporate Learning?
4. Capability to create high impact learning solutions.
With gamification, the learner engagement quotient is significantly high. It allows organizations to
challenge the learners, get them to give their very best as there are rewards for the taking, bring in a
sense of variety, and use the community factor and healthy competition among learner groups to good
effect. Higher motivation levels and a responsive learning environment will help learners make their own
contributions to the organization’s knowledge base. A well-crafted gamification solution designed with
the learner preferences in mind will certainly result in higher learner engagement and knowledge
retention. This in turn leads to enhanced performance, better application of learning, and fulfillment of
the expectations that an organization has with its workforce and the learning initiative.
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I am listing what I believe are the 4 key drivers that indicate how gamification will impact corporate learning.

15. http://www.eidesign.net
Ways In Which Gamification Impacts Corporate Learning
Specifically, gamification can:
• Support all training needs (ranging from
Induction, onboarding, behavioral change, soft
skills and compliance).
• Enrich traditional eLearning-based training
(through partial gamification).
• Enrich ILT trainings (through gamified
assessments).
• Leverage on learning paths (with wide and varied
range of learning assets).
• Leverage on collaboration (social learning).
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16. http://www.eidesign.net
Ways In Which Gamification Impacts Corporate Learning
Specifically, gamification can:
I hope this article was useful in understanding how
gamification will impact corporate learning and
trigger an evaluation or adoption of gamification for
your learning needs. Do reach out to me if you have
any queries. You can also refer to my earlier articles:
• Gamification For Serious Learning - 5 Facts That
Will Impress Your Boss
• 6 Killer Examples Of Gamification In eLearning
• Top 6 Benefits Of Gamification In eLearning
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EI Design Pvt Ltd
Corporate Office and Development Centre
#160, Arun Arch,
9th Cross, Indiranagar 1st Stage
Bangalore - 560 038, India.
www.eidesign.net
Asha Pandey,
CMD and Chief Learning Strategist
Tel (Direct): +91-80-25202679
Board: +91-80-25202677 / 25202678
Mobile: +91-98450-61484
Email: apandey@eidesign.net