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Web as the Hub

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Eric Hodgson
Eric Hodgson

Communicate with your audiences when, how, and where they want to be communicated with

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Web As The Hub Independent College Advancement Associates - Summer Conference Eric Hodgson July 26, 2007
Find This Presentation ,[object Object]
Critical Web Principles ,[object Object]
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“ The Web is a selfish place. People don't have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are". They only care about what you can do for them. ” Gerry McGovern
Key Takeaway from Today: Communicate with your audiences when, how, and where they want to be communicated with
It’s Been Building…
 
 
Technology Brings Geography to Zero
Digital Future Report – Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006
Web Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],Source : Pew Internet & American Life Project
Alumni Communications 17% of the alumni clubs have a blog, listserv or other Internet communication vehicle to promote interaction and communications among alumni Source : College Alumni Relations Benchmarks - Primary Research Group
Understand Your Audience ,[object Object],[object Object],[object Object],[object Object]
Open Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Their Needs, Your Actions ,[object Object],[object Object]
Elements of a Push-to-Web Strategy Mission Planning BRAND } WWW Pubs Ads Media Direct
 
Elements of a Push-to-Web Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Opportunities for Push-to-Web ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Remember… ,[object Object],[object Object],[object Object]
Find This Presentation ,[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s take some questions ?

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Web as the Hub

  • 1. Web As The Hub Independent College Advancement Associates - Summer Conference Eric Hodgson July 26, 2007
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  • 5. “ The Web is a selfish place. People don't have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are". They only care about what you can do for them. ” Gerry McGovern
  • 6. Key Takeaway from Today: Communicate with your audiences when, how, and where they want to be communicated with
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  • 10. Technology Brings Geography to Zero
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  • 13. Alumni Communications 17% of the alumni clubs have a blog, listserv or other Internet communication vehicle to promote interaction and communications among alumni Source : College Alumni Relations Benchmarks - Primary Research Group
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  • 17. Elements of a Push-to-Web Strategy Mission Planning BRAND } WWW Pubs Ads Media Direct
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  • 28. Let’s take some questions ?