Submission to Kata dreambag competition

1. The Digital Nomad
Staffan Ehde

2. Dear Kata innovation team,
You know how to make good gear and with that comes anthropology
studies.
Sometimes a study of a new target group is missing, I’m going to give you
my view and with that maybe a different solution.
I’m a 54 year old film producer that started out as a still photographer.
Got my education in California and I have been working for major National
TV channels. 2003 a marketing director found out that a film producer
should know how to create an innovation culture outside the film world.
My life today consists of traveling a lot giving speeches and leading
processes. This is also mixed with my desire to shoot as I go to different
locations; I also use my time to learn about different jobs so I know how to
design solutions with the customers.

3. This is a typical day (We start in Stockholm-Sweden):
A taxi picks up at home 06.00 am to bring me to the airport.
As I land in the airport of Östersund, a cab picks me up and I have an
hour to go to Åre, a ski center in the north of Sweden it is -18 degrees
as we approach.
Well there I meet today’s client, a major company within industrial
automation that takes care of me, leads me to a conference room
where I connect my laptop to a projector, check out that everything
works. This client has invited all his customers for a two day seminar
in this beautiful town. My job is to inspire the group to become more
creative. I give them a performance for 90 minutes and after applause
and a small gift (where shall I put it in my backpack?) I leave the room.
Now there are 5 hours before the plane goes back home.
I walk into a restroom, put on long john under my pants, take off my
jacket and change to a sweater. The Jacket is then put on a hanger
that folds neatly into the backpack (Samsonite).
I bring out my camera, put on gloves ect and have a nice walk in the
mountain taking pictures.
Another day could be that I take the car to a city 2 hrs away to follow a
truck driver on his daily routines picking up used tires for recycling.
My job is to document his job both in written and pictures
(anthropology study to be used in an innovation process). I cannot
leave my computer at home, being a Digital Nomad I will need it if
somebody calls for information or a new appointment.

4. My point of view is that there are two lines that
should be brought together, the businessman
backpack and the photographer’s backpack. In
our climate we always need extra clothing,
even in the summer.
Today I have a choice of taking the
businessman backpack and bring some
photogear unprotected, or keep it in hard to
handle bags for each lens.
This is my dream backpack:

5. Clothes or papers
1st compartment
Strap to back
iphone pocket
Expandable with zip

6. Laptop
Clothes or papers
2nd compartment

7. Gear Gadgets
Laptop
Clothes or papers
3st compartment

8. 4th compartment
Clothes or papers
Gear Gadgets
Small pockets
inside for smaller
Laptop
things
Maybe a small
toylet bag
(waterproof)

9. 5th compartment
Clothes or papers
Gear Gadgets
Laptop The camera part should
come out as nice as the
ones you have on this
backpack
(I have one)
Camera
Perfect for a whole set
micros or a Larger
camera with one lens)

10. 6th compartment
Clothes or papers
Laptop
some smaller pockets
Gear
on the outside and of
course water bottle
holder
Camera

11. To design the bag is
something you are more
pro than I am, I leave
that to you. But make it
businesslike on the
outside. But also sturdy
and a small touch of
adventure. The look of
this backpack is great.
Good luck! Staffan Ehde
staffan@metaformedia.se